The 91st Annual Macy’s Thanksgiving Day Parade® is sure to delight millions of spectators and viewers nationwide

The 91st Annual Macy’s Thanksgiving Day Parade® is sure to delight millions of spectators and viewers nationwide

 

The Annual March Will Once Again Feature a Host of Surprises along with Its Signature Giant Character Balloons, Floats of Fantasy, the Nation’s Finest Marching Bands, Whimsical Performance Groups, Celebrity Appearances and the One-and-Only Santa Claus

NEW YORK, 2017-Nov-02 — /EPR Retail News/ — This Thanksgiving, a magical march returns to the streets of New York City and to homes across the United States as the 91st Annual Macy’s Thanksgiving Day Parade® kicks off the holiday season with its signature spectacle of wonder. On Thursday, Nov. 23, the streets of Manhattan will come alive at the sound of “Let’s Have A Parade!” Ready to spread holiday cheer, the annual procession is sure to delight more than 3.5 million spectators and more than 50 million viewers nationwide with its traditional merriment.

“For more than 90 years, Macy’s Thanksgiving Day Parade has signaled the start of the holiday season for millions of families. We are thrilled to once again come together as a nation to give this gift of joy and wonder to all,” said Susan Tercero, group vice-president of Macy’s Thanksgiving Day Parade. She added, “Our incredible team has planned a fantastic spectacle featuring an amazing line-up of giant character balloons, floats of fantasy, the nation’s best marching bands and performance groups, a dazzling array of musical artists, all coming together to herald the arrival of the one-and-only Santa Claus.”

Since the first march in November of 1924, the Macy’s Parade has captivated audiences and become synonymous with the start of the holiday season. For the 91st edition, the line-up will feature 17 giant character balloons; 28 legacy balloons, balloonicles, balloonheads and trycaloons; 26 floats; 1,100 cheerleaders and dancers; more than 1,000 clowns; 12 marching bands and six performance groups.

STARS ON PARADE

The star power on Parade will once again feature some of the nation’s most riveting performers. Taking to the streets of New York City on board one of Macy’s signature floating stages, and thrilling the nation with their performances at Herald Square will be 98 Degrees, Lauren Alaina, Cam, Sabrina Carpenter, Andra Day & Common, Sara Evans, Jimmy Fallon & The Roots, Flo Rida, Goo Goo Dolls, Kat Graham, Andy Grammer, Angelica Hale, Olivia Holt, Nicky Jam, Wyclef Jean, Bravo’s Top Chef stars Padma Lakshmi & Tom Colicchio, Dustin Lynch, Miss America 2018 Cara Mund, Leslie Odom Jr. and the cast & Muppets ofSesame Street, Bebe Rexha, Smokey Robinson, Jojo Siwa, and more.

FLYING ICONS

Taking flight on Turkey Day will be the Parade’s signature giant character helium balloons. Since their introduction in 1927, these giants of the sky have featured some of the world’s most beloved characters. This year, four giant characters will debut including Disney Frozen’s Olaf, Illumination presents Dr. Seuss’ The Grinch, PAW Patrol® andJett from Super Wings™.

The balloon line-up will also feature the return of Harold the Baseball Player, a legacy Macy’s character prominently featured in Twentieth Century Fox’s iconic holiday film classic, Miracle on 34th Street. In celebration of the film’s 70th anniversary, the Harold heritage balloon has been recreated for this year’s Parade, painted in hues of black, white and grey, to look exactly as it did on-screen during a memorable scene in the 1947 film. In addition to Harold, the famed spokesduck, The Aflac Duck, will debut as an all-new balloonicle (a Macy’s Parade innovation of hybrid cold-air balloon and vehicle) and is sure to have fans quacking with joy and laughter down the route.

Returning giant balloon characters include Angry Birds’ Red; Charlie Brown; Diary of A Wimpy Kid®; Sinclair’s Dino®; The Elf on the Shelf®; Hello Kitty®; Ice Age’s Scrat and His Acorn; Pikachu™; Pillsbury Doughboy™; Red Mighty Morphin Power Ranger; Ronald McDonald®; SpongeBob SquarePants; and DreamWorks’ Trolls.

THE STAGE FOR ENTERTAINMENT

Floating down the route this Thanksgiving, the Parade’s signature floats transport spectators to worlds of wonder. Designed and created by the incredible artists of Macy’s Parade Studio, which include carpenters, painters, animators, sculptors, metal fabricators, scenic/costume designers and electricians, this year’s line-up of floats sets an unparalleled stage for entertainment. The painstaking process of creating a Macy’s Parade float is both a creative and technical endeavor. Macy’s Parade floats are often three stories tall and several lanes of traffic wide, but must collapse to no more than 12 ½-feet tall and 8-feet wide in order to travel safely from the New Jersey home of the Parade Studio to the Manhattan starting line via the Lincoln Tunnel each Thanksgiving eve. These creations are not only works of art, but also engineering marvels.

This year, five new floats will debut including Everyone’s Favorite Bake Shop by Entenmann’s® (Sara Evans), Harvest in the Valley by Green Giant® (Lauren Alaina), Parade Day Mischief by SOUR PATCH KIDS® Candy (Nicky Jam), Shimmer and Shine by Nickelodeon (Jojo Siwa) and Universal Playground by Sprout® (Angelica Hale). A special float by Delta Air Lines will also debut to commemorate the season of togetherness with the perfect gift of song, as more than 125 Macy’s employees gather to form a one-of-a-kind, cross-generational choir aboard the Macy’s Singing Christmas Tree.

The returning float roster includes 1-2-3 Sesame Street by Sesame Street (Leslie Odom Jr. and the cast and Muppets of Sesame Street); The Aloha Spirit by King’s Hawaiian (Goo Goo Dolls), Big Apple by NY Daily News (Bebe Rexha); Big City Cheer! by Spirit of America Productions (Miss America 2018 Cara Mund); Building A Better World by Girl Scouts of the USA (Andra Day and Common); The Colonel’s Road Trip to NYC by Kentucky Fried Chicken (Dustin Lynch); The Cranberry Cooperative by Ocean Spray®; Deck the Halls by Balsam Hill® (Olivia Holt); Discover Adventure! by Build-A-Bear (Sabrina Carpenter); Frozen Fall Fun by Discover®/NHL (Wyclef Jean, NHL Hockey Hall of Famers Ray Bourque & Bryan Trottier); Fun House by Krazy Glue® (Flo Rida); Heartwarming Holiday Countdownby Hallmark Channel (98 Degrees); It’s All Rock & Roll by Gibson Brands (Jimmy Fallon & The Roots); Mount Rushmore’s American Pride by South Dakota Department of Tourism (Smokey Robinson); On The Roll Again by Homewood Suites by Hilton® (Andy Grammer); Santa’s Sleigh; Snoopy’s Doghouse by Peanuts Worldwide; Stirrin’ Up Sweet Sensations by Domino® Sugar (Cam); Teenage Mutant Ninja Turtles by Nickelodeon (Kat Graham); and Tom Turkey featuring Bravo’s Top Chef (Padma Lakshmi, Tom Colicchio).

DRUM ROLL, PLEASE …

Marching bands are a central piece of the Thanksgiving delights, bringing national excitement and hometown pride to the streets of the Big Apple, not to mention the musical beat to the holiday revelry. Twelve performance ensembles will take up the call of the baton and march down the streets of Manhattan. This year’s bands include Colony High School (Palmer, Alaska); Davis High School (Kaysville, Utah); Rosemount High School (Rosemount, Minnesota); West Harrison High School (Gulfport, Mississippi); Rockford High School (Rockford, Michigan); Ohio University (Athens, Ohio); Nation Ford High School (Fort Mill, South Carolina); Trumbull High School (Trumbull, Connecticut); Prairie View A&M University (Prairie View, Texas); The United States Air Force Band and Honor Guard; Macy’s Great American Marching Band (United States); and the NYPD Marching Band (New York, NY).

Specialty Parade entertainment always promises a unique, exciting, and sometimes humorous look at the nation’s finest performance groups. Returning to the line-up this year are the dancers and cheerleaders of Spirit of America Dance Stars and Spirit of America Cheer. These groups combined feature more than 1,000 of the nation’s very best performers recruited from small towns and big cities. Days before Thanksgiving, they will gather for the first time in NYC, ahead of their once-in-a-lifetime national spotlight. Adding to the dance-floor revelry will be 34th & Phunk, a special group commissioned and produced by Macy’s with organizers from the United States Tournament of Dance. Choreographed by the legendary artist Willdabeast Adams and acclaimed dancer Janelle Ginestra, 34th & Phunk will be a one-of-a-kind hip-hop dance crew featuring performers of all ages and from all walks of life, who have a passion for dance and precision movement. Bringing a Broadway flair to the spectacle will be the talented kids of Camp Broadway, who this year have auditioned and selected dancers/singers from military bases around the nation, and who will pay tribute to America with their performance. Rounding out the performance group list are the zany Red Hot Mamas (Post Falls, Idaho), who will deliver their signature humorous take on the holiday season, along with the whimsical stars of the Big Apple Circus (New York, NY).

A GRAND TELEVISION SPECIAL EVENT

The Macy’s Thanksgiving Day Parade is the nation’s biggest and most anticipated holiday celebration. Broadcast nationally on NBC, with millions of families nationwide tuning in to watch the excitement unfold, the TODAY Show’s Matt Lauer, Savannah Guthrie and Al Roker will host the three-hour broadcast from 9 a.m. – noon (in all time zones). In addition, Telemundo will simulcast the Parade in Spanish with the event hosted by stars Carlos Ponce, Jessica Carrillo and Karim Mendiburu.

On 34th Street, Broadway’s best shows will take a star turn in front of Macy’s famed flagship with special performances from the casts of Anastasia, Dear Evan Hansen, Once On This Island and SpongeBob SquarePants – The Broadway Musical. In addition, the show-stopping Radio City Rockettes® will bring their signature high-kicking magic to Herald Square.

INTERACTIVE FUN

This year, the magic of Macy’s iconic balloons and Parade artistry will head south for the winter to give fans an up close and personal experience for the holidays. Starting on Saturday, Nov. 18, Universal Orlando Resort’s destination-wide Holidays celebration begins, featuring the all-new “Universal’s Holiday Parade featuring Macy’s.” This one-of-a-kind experience is where merry and mayhem mesh to create a fantastic treat for park guests that features more than 15 incredibly-detailed floats, colorful stilt-walkers and characters, and a specially created cast of all new Macy’s balloons that you can’t see anywhere else. Universal’s Holiday Parade featuring Macy’s will run daily from Nov. 18 through Jan. 6.

The Macy’s Parade is always a unique multi-level, magical march that provides spectators with different experiences, whether they watch it on television with friends and family or scout the perfect spot on the route to watch it unfold live. To give fans another unique viewing opportunity, Macy’s, along with NBCUniversal and Verizon will once again take viewers closer to the magic via up close and personal views of the event through a 360-degree livestream of the Parade on Verizon’s YouTube page. The stream, found at www.youtube.com/verizon, will be synced with the start of the Parade.

For an insider’s look at the holiday procession, fans nationwide should visit macys.com/parade for regular updates including behind the scenes previews, interactive historical information, and more.

The 91st Annual Macy’s Thanksgiving Day Parade will begin at 9 a.m. from 77th Street and Central Park West. The procession will march to Columbus Circle, turn onto Central Park South and march down 6th Avenue/Avenue of the Americas. At 34th Street, the Parade will make its final turn west and end at 7th Avenue in front of Macy’s Herald Square. “A Holiday Treat for Children Everywhere” has been the guiding motto of this annual tradition for more than nine decades and is the mandate that continues to this day. From the very first Parade to this year’s spectacle, Macy’s own employees, along with their friends and family, have gathered together to give the nation a perfect holiday gift, and now it’s time for another dazzling celebration. In 5,4,3,2,1 … Let’s Have A Parade!

For more information on the Macy’s Thanksgiving Day Parade, please visit www.macys.com/parade or call the Parade hotline at 212-494-4495. Follow @macys on various social networks and join the conversation using #MacysParade.

Delta Air Lines, New York’s #1 airline, is the official airline of Macy’s Thanksgiving Day Parade.
RAM Trucks is the official truck of the Macy’s Parade.
Remo is the official drumhead provider.
The Stewart is the official hotel partner of Macy’s Thanksgiving Day Parade
Under Armour is the official outerwear provider.

PLEASE NOTE: All talent, performers, elements and information included are subject to change. Additional Macy’s Thanksgiving Day Parade media materials including images, video and archival content are available at macysparadepress.com.

Macy’s Media Relations:
Orlando Veras
646-429-7450
orlando.veras@macys.com

Source: Macy’s

###

Diary of A Wimpy Kid® book series star Greg Heffley joins the 90th Anniversary Macy’s Thanksgiving Day Parade®

NEW YORK, 2016-Oct-30 — /EPR Retail News/ — This Thanksgiving, a pop culture phenomenon returns to take flight as a new character helium balloon in the 90th Anniversary Macy’s (NYSE:M) Thanksgiving Day Parade®! Greg Heffley, the “journal” keeping star of the No. 1 bestselling Diary of A Wimpy Kid® book series that now has 180 million copies in print globally, as well as the 20th Century Fox film series, is set to delight legions of fans worldwide during the holiday procession. On Thursday, Nov. 24, more than 3.5 million spectators and more than 50 million television viewers will marvel as the newly colorful Greg Heffley takes a tumble down the route for his first chilly flight down the streets of New York City. Accompanying his famed protagonist will be award-winning author Jeff Kinney, who is expected to help guide the new balloon down the streets of Manhattan during a stop on his global tour in support of the new book.

The new Diary of A Wimpy Kid balloon is an extraordinarily colorful and animated take on everyone’s favorite “journal” writer,” said Amy Kule, executive producer of Macy’s Thanksgiving DayParade. “In keeping with his trademark clumsy nature, Greg Heffley will clutch his most prized possession as he slips on the wintery ice down the entire Macy’s Parade route, and tumbles once again into the hearts of millions of spectators in New York and across the country.”

Transformed to more closely resemble Greg’s colorful new look as illustrated in the latest Diary of A Wimpy Kid books, Greg is ready for the winter decked out in red snow boots, blue puffer coat, red ear muffs and a green/yellow striped scarf. While he may be bundled up for the Thanksgiving Day weather, the new balloon will see Greg clumsily taking a tumble down the route with his arm outstretched to break his fall, surely having slipped on an icy surface because he had his nose buried in his “Diary”…oops, journal! Commenting on the colorful and energetic new balloon design Jeff Kinney, author and illustrator said, “As a creator, this will be a huge day because I started with a pencil sketch and we tried lots of different ideas. For the new balloon, we wanted to do something really different and dramatic.” The vibrant new take on this classic Parade balloon star measures, 62-feet long, 32-feet wide and is 62-feet tall, a balloon behemoth sure to delight millions of fans. Kinney added, “It’s extremely exhilarating to see it come to life.” The original balloon, modeled after the black and white version of Greg, debuted in the Macy’s Parade in 2010 and flew until last year.

Celebrating the upcoming release of Double Down, the multiple-award winning Diary of A Wimpy Kid series continues to conquer the publishing world. In addition to the books, Greg stars in his own live action film series with the fourth 20th Century Fox movie “Diary of A Wimpy Kid: The Long Haul” currently in production and set for a May 2017 theatrical release. Diary of A Wimpy Kid: Double Down, the eleventh book in the series, is set for domestic release by Amulet Books, an imprint of ABRAMS The Art of Books, as well as worldwide publication on Nov. 1, and will see author Jeff Kinney embark on a global tour to meet tens of thousands of fans at 20 stops in three continents.

The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon in all time zones.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Diary of A Wimpy Kid/Amulet Books, an imprint of ABRAMS The Art of Books:

The first-ever theatrical adaptation of Diary of a Wimpy Kid was staged by the prestigious Children’s Theatre Company in Minneapolis from April to June 2016. It earned rave critical reviews and had sold-out shows. Three movies based on the book series have grossed more than $250 million. Production of a fourth movie, based on The Long Haul, was recently announced, and it is scheduled to hit theaters in May 2017. Jeff Kinney has won six Nickelodeon Kids’ Choice Awards and two Children’s Choice Book Awards. Books in the series have won numerous awards that were voted on by students and teachers around the globe.

Kinney’s work has been widely praised for its ability to turn reluctant readers on to books. Published in 2007, the first Diary of a Wimpy Kid book was an instant bestseller, and just a year later, more than 100,000 copies were in print in the United States alone. The Diary of a Wimpy Kid series is a fixture on the USA TODAY, Wall Street Journal,Publishers Weekly, and Indie Bound bestseller lists. It has remained on the New York Times bestseller list since the publication of the first book and through the release of Book 10 for more than 497 weeks total, and for more than 393 weeks on the series list. Wimpy Kid books have been sold in more than 61 editions in 52 languages and appear on bestseller lists around the world. There are now more than 180 million books in the series in print around the globe.

Contact:

Macy’s Thanksgiving Day Parade:
Orlando Veras
646-429-7450
Orlando.Veras@macys.com

Christine Olver
646-429-5713
Christine.Olver@macys.com

ABRAMS The Art of Books:
Jason Wells
212-229-8826
JWells@abramsbooks.com

Source: Macy’s

Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®

NEW YORK, 2016-Oct-04 — /EPR Retail News/ — For the past decade, Redwood City-based Balsam Hill has been spreading Christmas cheer to families around the world with its highly-realistic artificial Christmas trees and holiday décor. To celebrate its 10th anniversary, Balsam Hill is partnering with Macy’s (NYSE:M) to debut “Deck The Halls,” a wondrous float bringing the magic of Christmas to life in the 90th Anniversary Macy’s Thanksgiving Day Parade®. For more than 3.5 million spectators and more than 50 million viewers nationwide, the Macy’s Parade signifies the beginning of the holiday season and Balsam Hill is pleased to be part of such a long-standing tradition. As part of the 10-year celebration, Balsam Hill is giving away a trip for four to New York City to attend the Parade and witness the float make its debut.

“Since our inception, it was our intention to be a long-standing holiday tradition that families around the world welcome into their home. After a decade, we can now realize that dream and join the float family of one of our world’s most beloved holiday traditions that millions welcome into their home, as they tune in to watch the Macy’s Thanksgiving DayParade,” said Thomas Harman, CEO of Balsam Brands.

“What people are going to see coming down the parade route on Thanksgiving is an exceptional float. It is perfect for the Macy’s Thanksgiving Day Parade,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. She added, “Balsam Hill, to me, is about family celebration – and this is a family celebration … Balsam Hill tells that story.”

Standing more than 30 feet tall, Balsam Hill’s “Deck The Halls” will embody all that is Christmas – from toys and decorated trees to entertainment and joy. Modeled after the traditional wooden pyramid, each of the three levels are hand-carved and hand-painted by the Macy’s Parade Studio to encapsulate different aspects of the holiday season enjoyed around the world. “Knowing who Balsam Hill was, for us, we immediately zeroed in on authenticity. We wanted things to have that kind of detail and overall beauty,” said John Piper, vice president of Macy’s Parade Studio. He added, “This one was just a real work of joy and love for us.”

At the base of the float, multiple Balsam Hill trees will be adorned with stunning decorations in different styles to showcase a host of family traditions. Whimsical, larger-than-life ornaments, toys and a snowman help capture the magic and joy of Christmas. The centerpiece of the float is a stunning carousel that will spin as it is ridden by children dressed in snowy winter wonderland-inspired costumes. To complete the scene, a special performer will delight audiences as the float makes its way down the Parade route and into millions of homes this Thanksgiving. To enter to win a trip to New York City to attend the 90th Anniversary Macy’s Thanksgiving Day Parade, and for rules and regulations, please visit BalsamHill.com.

The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon in all time zones.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit http://www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About Balsam Hill:

Founded ten years ago in Redwood City, Calif., Balsam Hill is committed to creating the best Christmas trees on the market. Founder Thomas Harman was inspired to start Balsam Hill by a family member who was allergic to live trees but wanted to create a festive atmosphere in his home during the holidays. When Thomas’ search for a lifelike artificial Christmas tree came up empty-handed, our mission was born to develop the most realistic and luxurious artificial trees. To accomplish this mission, our designers carefully craft trees to mimic nature using site visits and cuttings from live trees as a guide. Balsam Hill holds several patented and trademarked technology that brings the holidays to life including ultra-realistic True Needle™ branches, unique Color+Clear™ or Candlelight™ LED lights, and innovative Flip Tree™ technology. For more information visit the company’s website at http://www.balsamhill.com/.

Macy’s Media Relations:
Orlando Veras
646-429-7450
orlando.veras@macys.com

Christine Olver
646-429-5713
christine.olver@macys.com

Balsam Hill
Jennifer Faulkner
415-420-1001
media@balsamhill.com

###

Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®
Balsam Hill partners with Macy’s to debut “Deck The Halls” float in the 90th Anniversary Macy’s Thanksgiving Day Parade®

 

Source: Macy’s