Hy-Vee SVP and Chief Marketing Officer Donna Tweeten named the 2016 Marketer of the Year by Supermarket News

The food distribution industry magazine recognizes Donna Tweeten as 2016’s top marketer.

WEST DES MOINES, Iowa, 2016-Jan-26 — /EPR Retail News/ — Hy-Vee, Inc. is proud to announce that Hy-Vee Senior Vice President and Chief Marketing Officer Donna Tweeten has been named the 2016 Marketer of the Year by Supermarket News, a leading food distribution industry trade publication.

The annual award recognizes a marketing executive who demonstrates innovation and success throughout the grocery industry. The winner is selected by Supermarket News editors after a careful review of recent reporting and through consultation with industry experts.

“Donna Tweeten is an excellent choice for Marketer of the Year,” said David Orgel, executive director, content, for Supermarket News. “She understands how to communicate Hy-Vee’s brand and core messages to an increasingly diverse customer base, including the emerging millennial generation. Her focus on new media and multiple media platforms helps Hy-Vee to remain a leader across its market areas.”

The trade publication praised Tweeten’s role as an industry leader in versatility, adaptability and innovation. Her work promoting Hy-Vee’s brand promise of “a helpful smile in every aisle” while also allowing each of the company’s 240 stores across eight states to act autonomously are highlighted in the January issue of Supermarket News. At Hy-Vee, Tweeten oversees all marketing and communications aspects of the company, including advertising, brand image, social media, sports marketing and public relations.

Hy-Vee Chairman, CEO and President Randy Edeker said Tweeten’s honor is well-deserved.

“Donna brings a fresh perspective and different slant to old ideas. She has a great insight into our business, and she understands how to reach our customers,” Edeker said. “Donna is a tremendous asset to our company, and I personally appreciate her input and counsel. We are extremely proud to see Donna’s hard work be recognized.”

Tweeten spent the bulk of her professional life in the ad agency business, working for such firms as Davis Harrison Dion and Anderson Communications, both in Chicago. In 1990, Tweeten returned to Des Moines and joined The Meyocks Group; she served as president and chief creative officer when Hy-Vee owned the brand marketing firm in 2002. In 2006, she was hired by Hy-Vee, Inc. as assistant vice president of communications and became assistant vice president of marketing in 2009. In 2011, Tweeten was promoted to vice president of brand image and then vice president of marketing/communications two years later. She took on her current role as senior vice president and chief marketing officer in 2014.

Tweeten will be recognized at the Food Marketing Institute’s Midwinter Executive Conference this Tuesday in Miami Beach, Florida, as part of the award.


Hy-Vee, Inc. is an employee-owned corporation operating 240 retail stores across eight Midwestern states with sales of $9.3 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit www.hy-vee.com.

SOURCE: Hy-Vee, Inc.

Media Inquiries
Please contact Tara Deering-Hansen, Assistant Vice President, Communications at tdeering-hansen@hy-vee.com.