New giant character balloon celebrates next summer’s Columbia Pictures/Rovio Entertainment’s “THE ANGRY BIRDS MOVIE”
NEW YORK, 2015-10-3 — /EPR Retail News/ — This Thanksgiving, a giant bird takes to the sky in a mad dash down Manhattan streets as THE ANGRY BIRDS MOVIE’s Red debuts as a colossal character balloon in the 89th Annual Macy’s Thanksgiving Day Parade®. Known to 3 billion fans as the hero of the blockbuster “Angry Birds” mobile game franchise by Rovio Entertainment, Red will transform into a helium giant ready to protect a precious egg during his inaugural flight in the famed holiday spectacle. Before hitting the big screen next summer in Columbia Pictures/Rovio Entertainment’s “THE ANGRY BIRDS MOVIE,” Red will migrate to New York City to celebrate the start of the holiday season in front of more than 3.5 million spectators and more than 50 million television viewers nationwide during the annual Thanksgiving Day march.
“Angry Birds is a worldwide phenomenon and we are thrilled to have Red join the Macy’s Thanksgiving Day Parade balloon line-up this year, taking his place among some of the world’s most popular and recognizable characters,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “With his trademark angry look, but lovable personality, Red will protect his precious egg as he takes flight down the streets of Manhattan and into the hearts of millions of spectators lining the Parade route and tens of millions more watching from homes across the country.”
“We could think of no better occasion than the legendary Macy’s Thanksgiving Day Parade for Red from ‘THE ANGRY BIRDS MOVIE’ to take his maiden flight. Millions of viewers will have the opportunity to share in our bursting enthusiasm as Red soars across the New York skyline in this iconic American holiday tradition,” exclaimed Randi Spieker, vice president of Consumer Products Licensing and Retail, Rovio Entertainment Ltd.
Transformed into a massive balloon from next summer’s feature film, “THE ANGRY BIRDS MOVIE,” Red is posed in a midstride dash clutching the egg like a football during a Thanksgiving Day game. Standing at approximately 45.5-feet tall, 29.7-feet wide and 44-feet long; with the biggest eyebrows in all of Manhattan at 7-feet wide, in his trademark scowl, Red is one giant angry bird, ready to take on the challenge of a holiday excursion to the Big Apple.
The 89th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in all time zones. Columbia Pictures/Rovio Entertainment’s “THE ANGRY BIRDS MOVIE” will be released on May 20, 2016.
In the 3D animated comedy, “THE ANGRY BIRDS MOVIE,” we’ll finally find out why the birds are so angry. The movie takes us to an island populated entirely by happy, flightless birds – or almost entirely. In this paradise, Red (Jason Sudeikis, “We’re the Millers,” “Horrible Bosses”), a bird with a temper problem, speedy Chuck (Josh Gad in his first animated role since “Frozen”), and the volatile Bomb (Danny McBride, “This is the End,” “Eastbound & Down”) have always been outsiders. But when the island is visited by mysterious green piggies, it’s up to these unlikely outcasts to figure out what the pigs are up to. Featuring a hilarious, all-star voice cast that includes Bill Hader (“Trainwreck,” “Inside Out”), Maya Rudolph (“Bridesmaids”), and Peter Dinklage (“Game of Thrones”), as well as Keegan-Michael Key (“Key & Peele”), Kate McKinnon (“Saturday Night Live,” next year’s “Ghostbusters”), Tony Hale (“Veep,” “Arrested Development”), Ike Barinholtz (“The Mindy Project,” “Neighbors”), Hannibal Buress (“Broad City,” Why? With Hannibal Buress”), Jillian Bell (“22 Jump Street”), Danielle Brooks (“Orange Is the New Black”), Latin music sensation Romeo Santos, and YouTube stars Smosh (Ian Hecox and Anthony Padilla); the Columbia Pictures/Rovio Entertainment film is directed by Fergal Reilly and Clay Kaytis and produced by John Cohen andCatherine Winder. The screenplay is by Jon Vitti, and the film is executive produced by Mikael Hed and David Maisel.
About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s (NYSE:M) employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.
About Rovio Entertainment:
Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time with over 3 billion downloads, it is a renowned entertainment brand that has branched out into animation, books, licensing and more. THE ANGRY BIRDS MOVIE is slated for release in summer 2016.
Macy’s Thanksgiving Day Parade:
Orlando Veras / Christine Olver, 646-429-7450 / 646-429-5713
Rovio Entertainment/Rogers & Cowan:
Wendy Zaas / Taryn Owens, 310-854-8100