WEST CHESTER, Pa., 2017-Mar-27 — /EPR Retail News/ — The ED Ellen DeGeneres shoe line, launched in partnership with Camuto Group, is scheduled to debut on QVC Thursday, March 23 at 8 PM (ET). Inspired by a passion for fashion, the beautifully designed, high-quality collection of women’s footwear features a mix of comfortable sneakers, sandals, slip-ons and more, evoking DeGeneres’s relaxed, yet polished personal style. QVC, which combines retail, media and social to create an engaging shopping experience, will be launching the collection across all its broadcast programming and e-commerce platforms.
“I am so excited to bring my footwear collection to QVC. A lot of people say they’d love to spend an hour in my shoes. Now all you have to do is buy a pair, watch three straight hours of cat videos online and you’ll know exactly what it feels like,” said DeGeneres.
Known from her Daytime Emmy® Award-winning syndicated talk show and her ranking on Time magazine’s list of 100 Most Influential People, as well as her feature film work and humanitarian efforts, Ellen DeGeneres is a beloved entertainment pioneer and entrepreneur who has truly earned her place as a show business icon.
“The ED Ellen DeGeneres footwear collection features a mix of casual, fun and athletic styles that reflect Ellen’s own spirited personality,” said Rachel Ungaro, Vice President of Merchandising for QVC. “Her shoes perfectly embody the element of positivity and fun that Ellen is known for, and I’m sure our customers will be as excited about the collection as we are.”
In 2014, DeGeneres introduced ED on Air a seasonal home collection created especially for QVC. The line brings together DeGeneres’s love of design, home décor and holiday gift giving across multiple product categories.
Tune in to “ED Ellen DeGeneres Footwear” on March 23 at 8 PM (ET) for the QVC debut of DeGeneres’s line. The ED Ellen DeGeneres Footwear collection is scheduled to be available, while supplies last, beginning March 23 through QVC.com, the QVC apps or by calling 800.345.1515.
QVC combines the best of retail, media and social to create the most engaging shopping experience, one that exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries and counting, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect with shoppers via live dialog, engaging stories, interesting personalities and award-winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers via 15 TV channels reaching more than 360 million homes, seven websites, and 195 social pages. Visit corporate.qvc.com to learn more.
QVC is a wholly owned subsidiary of Liberty Interactive Corporation and is attributed to the QVC Group tracking stock (NASDAQ: QVCA, QVCB). Liberty’s QVC Group also includes zulily, a digital retailer obsessed with bringing customers special finds every day at incredible prices. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation since October 2015. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. Launched in 2010, zulily is headquartered in Seattle. Among mass merchants, the combined QVC Group (including QVC and zulily) is the #3 mobile retailer in the U.S., the #8 mobile retailer globally, and the #4 ecommerce player in North America, according to Internet Retailer. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. For more information on Liberty Interactive Corporation, visit www.libertyinteractive.com.
About ED Ellen DeGeneres
ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com
Camuto Group is an international company that designs, develops and distributes fashion footwear, accessories and apparel. Founded by fashion legend Vince Camuto, the company is renowned for its ability to develop lifestyle brands on a global scale. Camuto Group builds on the success of Vince Camuto®, extending to brands that include Louise et Cie®, Two By Vince Camuto®, Vince Camuto™ men’s, Imagine Vince Camuto® and 1. STATE®. Camuto Group also holds the footwear license for Jessica Simpson®, as well as footwear and handbag licenses for Lucky Brand® and ED Ellen DeGeneres™. To expand Camuto Group’s platform and develop apparel opportunities for partners, the company acquired Bernard Chaus Inc. in 2015, and as part of the company’s focus on digital innovation and demand prediction, Camuto Group added Sole Society® to its stable of brands in 2016. Camuto Group and its partners operate 120 retail locations globally, with products sold in more than 5,400 doors worldwide.