LONDON, 2015-2-19 — /EPR Retail News/ — I’m a Celebrity and X Factor contestant Jake Quickenden fulfilled his dream of becoming James Bond for the day – with a comedy twist. Jake recreated the iconic character to celebrate the 12 Golden Noses hidden in surprise bags across the UK, nine of which are hidden at Sainsbury’s stores nationwide and online.
Getting into the sharp-suited character and posing with a classic car, Quickenden made sure to don one of the prize-winning Golden Noses, which are hidden in Red Nose Day surprise bags this year. Shoppers lucky enough to find one of the Golden Noses will enjoy an extraordinary once-in-a-lifetime experience.
Jake took part to encourage the public to head to a Sainsbury’s store and pick up a Red Nose – you never know, within that bag there could be one of the exciting Golden Noses.
Any person who finds a Golden Nose and claims before March 11 2015 will be offered a VIP London experience.
Jake commented: “It was fun getting into character as the nation’s most famous spy – who doesn’t want to step into James Bond’s famous shoes for the day, especially when it’s for a great cause like Red Nose Day? I was lucky enough to be the first in the UK to show off the limited edition Golden Noses that are available this year. What’s more, if you find one, you’ll win an amazing prize, as well as raise money for a worthy campaign.”
With 60p from each £1 nose going to help transform the lives of some of the poorest and most disadvantaged people here in the UK and across Africa, Sainsbury’s is encouraging everyone to show their support for Comic Relief by picking up one of the official Red Noses or Red Nose Day merchandise at their nearest store or online.
A Sainsbury’s spokesperson commented: “We’re really happy that Jake took part in our Red Nose Day campaign this year to help us raise awareness of the nine limited edition Golden Noses hiding away in our Red Nose surprise bags that shoppers can pick up in-store or online.
“We’ve been a supporter of Comic Relief since 1999 and in 2013 we raised a huge £11.5m; but we’re hoping that this time we can make an even bigger difference to those in need, both here in the UK and across Africa.”
Notes to Editors
The Golden Nose competition
Eleven of the Golden Noses will be randomly seeded as follows across participating approved retailers Sainsbury’s, Oxfam and the Red Nose Day Online Shop: 9 across Sainsbury’s Stores and Sainsbury’s online; 1 in Red Nose Day Online Shop; and 1 in Oxfam stores. The 12th Golden Nose can only be won through the Schools Deposit Scheme. If you don’t find a Golden Nose you can always head to rednoseday.com/whonose for another chance to win a Golden Nose Experience.
This Red Nose Day, thanks to our very generous friends and supporters you could become the most special of all Comic Relief’s guests, spend time at Dermot’s Day of Dance, meet celebrities, see your name in lights at the BT Tower and enjoy the full blown celebrity treatment at the London Palladium for the greatest night of entertainment Comic Relief have ever put on. Or you can be a VIP guest at Charlie and the Chocolate Factory, go backstage, meet the cast and more.
About the Red Nose Day campaign at Sainsbury’s
Sainsbury’s is the official retailer of Red Noses and Red Nose Day merchandise – bag your £1 Nose with at least 60p going to Comic Relief to help people living really tough lives in the UK and across Africa.