PHOENIX, 2017-Dec-15 — /EPR Retail News/ — PetSmart today (Dec. 14, 2017) announced it has launched The Groomery by PetSmart™ (The Groomery), the retailer’s innovative new store concept focusing exclusively on pet grooming services, in the DC Ranch Community of Scottsdale. This is the first stand-alone grooming salon in the company’s hometown and the third of its kind with the first two salons opening in October in New York City’s Upper West Side and Oak Park, Ill., a suburb of Chicago.
PetSmart is introducing The Groomery as pet care spending continues to increase. According to the American Pet Products Association, in 2016 Americans spent nearly $5.8 billion on pet services, a segment growing faster than any other in the pet category.
Each location, including The Groomery in Scottsdale (20945 N. Pima Rd. Ste. 107, Scottsdale, AZ 85255), features a salon-style modern design in a boutique-sized space of about 1,800 to 2,500 square feet, much smaller than a traditional PetSmart store.
“When taking your pet to be groomed, proximity to the home is a key factor for convenience and to help reduce a pet’s anxiety,” said Joanna Zucker, vice president of Services, PetSmart. “We know a significant portion of our grooming business comes from people living within close proximity to a PetSmart store, so we created The Groomery store design to help us get closer to where pet parents and their pets are living, especially in urban and suburban markets like Scottsdale.”
The Groomery features classic dog and cat grooming services, such as baths, haircuts, nail trims and grinds, teeth brushings, paw maintenance, flea and tick treatments, and the de-shedding Furminator service. The Groomery also offers pampering “Spaw” treatments featuring coconut and other scents, pet-specific deep moisture shampoos and conditioners from popular human brands such as CHI, as well as a self-service dog wash so pet parents can bond with and bathe their own pups, especially after a dusty trail hike in the mountains, a common activity in the Scottsdale area.
“We know our pet parents love their pets and want to give them the best of everything, and The Groomery fits nicely into that pet lifestyle,” said Zucker. “Pet grooming can enhance a pet’s overall health, and special services like scented baths and a good brushing can further enrich our connection with our pets. Let’s face it, a great smelling dog with a soft coat can be an even bigger magnet for hugs, nuzzles and ear scratches from every member of the family.”
Store details include:
- Grooming Salon – The Groomery salons feature at least 10 wide, easy-to-maneuver tabletop spaces for the PetSmart grooming staff, all of whom are academy trained, and undergo 800 hours of certification training and a six-month apprenticeship. A bathing area with stainless steel tubs allows for washing the pups, while no-heat dryers safely dry them after a comforting hand-towel drying. Cat grooming is also available on certain weekdays. Please call ahead to book cat grooming.
- Self-Service Dog Wash – The Groomery locations offer two or more self-service dog wash stations, a popular option within the grooming segment that gives pet parents an easy solution to bathe and bond with their pet, especially after a trail hike in the mountains. The washing stations feature state-of-the-art wall-mounted washing and drying equipment.
- Merchandise – The lobby areas of The Groomery stores are stocked with high-end health and beauty pet essentials such as shampoos, brushes, collars, leashes and treats, including an expanded collection of at-home pet grooming supplies from popular human brands like CHI® and Burt’s Bees®, as well as pet brand Furminator® and Only Natural Pet® dog food.
Pet parents can easily book their pet’s appointment at The Groomery salons by visiting www.petsmart.com/thegroomery to locate their local Groomery. From there, they can book online, call the store directly or download the PetSmart mobile app to schedule an appointment.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate 1,600 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*. In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.
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*Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need. See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold. The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.
Golin for PetSmart
Source: PetSmart Inc.