PHOENIX, 2016-Jul-20 — /EPR Retail News/ — On the tail of the record-setting box office launch weekend success of Illumination Entertainment and Universal Pictures’The Secret Life of Pets, PetSmart, the exclusive pet-specialty retailer for the film, is bringing to life the adventures of Max and his friends with a free, open-to-the-public event this Saturday, July 23,…
PetSmart, Illumination Creative Marketing and NBCUniversal Brand Development
Team Up to Bring the Movie to Life through an Exclusive Pet Line, Multi-Channel Shopping Experience and Two Custom Animated TV Spots Featuring the Music of The Rolling Stones
PHOENIX and Universal City, CA, 2016-Jun-13 — /EPR Retail News/ — Max, Duke, Gidget, Chloe, Mel and Buddy, the…
PetSmart Receives Exclusive on Licensed Pet Collection
Marketing Partnership Involves “Store Takeover” and Innovative Multichannel Shopping Experience
PHOENIX and UNIVERSAL CITY, CA., 2016-Feb-17 — /EPR Retail News/ — PetSmart and NBCUniversal Brand Development Group today announced a strategic partnership with Illumination Entertainment and Universal Pictures’ The Secret Life of Pets. Under the agreement, PetSmart has become…