PetSmart to host The Secret Life of Pets -themed in-store event on July 23

PHOENIX, 2016-Jul-20 — /EPR Retail News/ — On the tail of the record-setting box office launch weekend success of Illumination Entertainment and Universal Pictures’The Secret Life of Pets, PetSmart, the exclusive pet-specialty retailer for the film, is bringing to life the adventures of Max and his friends with a free, open-to-the-public event this Saturday, July 23, […]

PetSmart to offer an array of pet products featuring The Secret Life of Pets characters

PetSmart, Illumination Creative Marketing and NBCUniversal Brand Development Team Up to Bring the Movie to Life through an Exclusive Pet Line, Multi-Channel Shopping Experience and Two Custom Animated TV Spots Featuring the Music of The Rolling Stones PHOENIX and Universal City, CA, 2016-Jun-13 — /EPR Retail News/ — Max, Duke, Gidget, Chloe, Mel and Buddy, the stars […]

PetSmart becomes exclusive retailer to carry pet products featuring The Secret Life of Pets characters

PetSmart Receives Exclusive on Licensed Pet Collection Marketing Partnership Involves “Store Takeover” and Innovative Multichannel Shopping Experience PHOENIX and UNIVERSAL CITY, CA., 2016-Feb-17 — /EPR Retail News/ — PetSmart and NBCUniversal Brand Development Group today announced a strategic partnership with Illumination Entertainment and Universal Pictures’ The Secret Life of Pets. Under the agreement, PetSmart has become […]