7‑Eleven® expands its 7-Select GO!Smart private brand line with four 100% Fruit and Vegetable Juice Blends

7‑Eleven® expands its 7-Select GO!Smart private brand line with four 100% Fruit and Vegetable Juice Blends

IRVING, TEXAS, 2018-Jan-09 — /EPR Retail News/ — 7‑Eleven® stores are carrying a new line of proprietary juices that rival those prepared fresh in free-standing, high-end juice bars. The new organic, cold-pressed juices are part of the retailer’s 7-Select GO!Smart private brand line of premium better-for-you snacks and beverages.

The 7-Select GO!Smart juices come in four varieties:

  • Clean & Green – Kale, cucumber, apple, spinach, mint, celery, lime, parsley
  • Tropical Glow – Pineapple, orange, banana, apple, mango, passionfruit, coconut water
  • Berry & Bright™ – Tart cherry, carrot, blackberry, pomegranate, bilberry, cranberry, acai
  • Restoration Red™ – Tomato, tart cherry, beet, strawberry, apple, lime

Each variety is USDA-certified organic, made from whole fruits and vegetables. A special promotional retail price for the launch is two for $4 at participating stores for a limited time. The everyday suggested retail price is $2.99 for a 14-ounce bottle, less than the cost of premium national brand juices. The juices will be sold chilled in the refrigerated section.

“When you compare this new line of 7-Select GO! Smart cold-pressed juices head-to-head with nationally recognized premium juice brands, well, there is no comparison,” said Tim Cogil, 7‑Eleven director of new product development. “Ours are organic and cold-pressed, without additives and not from concentrate. Typically, this level of quality is only found at juice and smoothie restaurants.”

While some independent juice bars and premium juice companies can boast their juices are organic or cold-pressed, most can’t make both claims. 7‑Eleven can make them … and several more. The new line of premium 7-Select GO!Smart juices are:

  • USDA-certified organic
  • Cold-pressed certified fair trade
  • Non-GMO Project verified
  • 100 percent fruit juice blend or vegetable and fruit juice blend
  • Gluten-free
  • Vegan
  • No additives
  • Not from concentrate
  • Fewer calories
  • No added sugar
  • Glass bottle, not plastic
  • Shelf-stable

In addition to complete nutritional information, the back of the bottle includes a fruit-to-vegetable taste meter for each flavor and even how much of each individual ingredient it takes to make one 14-ounce bottle. For instance, one bottle of Clean & Green contains 25 kale leaves, one parsley bunch, 12 celery stalks, three cucumbers, two green apples, 13 mint leaves, 15 spinach leaves and one lime.

Cold-pressed juices are made using a hydraulic press to extract juice from fruits and vegetables.

While overall juice sales increased more than 4 percent over last year, sales of super premium juices rose at double the rate as people look for healthier and more nutritionally dense beverages. For many, particularly millennial females, premium juices offer an easy way to boost consumption of fruits and vegetables.

7‑Eleven also offers a line of organic juices (orange, apple, cranberry blend, lemonade and more) sold under the 7-Select brand.

To satisfy consumer requests for variety in both indulgent and better-for-you products, 7‑Eleven added the 7-Select GO!Smart and 7-Select GO!Yum™ premium lines to its 7-Select® assortment in 2015.

7-Select GO!Smart items are designed with nutritional balance as a priority for those looking for better-tasting, better-for-you options while on the go. Many are gluten-free, GMO-free and use organic sweeteners like agave and brown rice syrups, which have a lower glycemic index. All have nutritional information prominently posted on packaging to help consumers make the best choice for themselves.

7-Select GO!Yum products include an indulgent assortment of savory and sweet snacks with a level of quality more likely found at a specialty store than in a convenience store. Each product is made with premium ingredients, curated for imaginative taste combinations and an out-of-the-ordinary sensory experience.

“Whenever the private brand team creates a new item, our goal is to use only the highest quality ingredients and unique flavor combinations you can’t find anywhere else,” Cogil said. “We want customers to love it so much that they come back to 7‑Eleven because they can’t find anything like it anywhere else. Our private brands set us apart from the competition.”

Today, the 7-Select private brand product lineup includes hundreds of items across all categories.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 64,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

SOURCE: 7‑Eleven Inc.

Contact:

7‑Eleven, Inc.
Corporate Communications
media@7-11.com

7‑Eleven creates the Trojan Horse brand to expand its selection of quality wines

7‑Eleven creates the Trojan Horse brand to expand its selection of quality wines

 

IRVING, TEXAS, 2017-Oct-18 — /EPR Retail News/ — 7‑Eleven, Inc. is expanding its selection of private brand wines with the launch of two quality white wines – chardonnay and pinot grigio. The world’s largest convenience retailer created the Trojan Horsebrand for this new line of quality wines.

Suggested retail price for a 750 ml. bottle is $6.99, and they can be found chilled in the vault, at ambient temperature on store shelves or both. The Trojan Horse wines come with a Stelvin® closure, a type of screw top that is easy to open and preserves freshness.

Trojan Horse Chardonnay is described as having delicate aromas of ripe pear and stone fruit with balanced oak notes of vanilla; luscious fruit flavors are complemented with subtle hints of caramel and toasted oak.

Trojan Horse Pinot Grigio is bursting with bright citrus and green apple aromas, with the citrus fruit flavor leading to a crisp and clean finish.

The two whites are the first 7‑Eleven private brand wines to carry vintage dating and California appellations, designating that all the grapes were grown in California and harvested the same year.

“To create the flavor profile we wanted, the Trojan Horse wines were custom developed with grapes from different California valleys,” said Tim Cogil, 7‑Eleven director of private brands. “We benchmarked both the chardonnay and pinot grigio against some of the most popular brands, and in taste tests, they came out on top. As with all our private brand products, our goal is to exceed quality expectations when compared to national brands while offering a great value.”

“With Trojan Horse, 7‑Eleven customers can enjoy higher quality chardonnay and pinot grigio wines at an affordable price,” said Dennis Phelps, 7‑Eleven vice president of vault. “We believe these will be a hit with wine-loving millennial, and customers can still enjoy our Yosemite Road branded wines, which make up four of the top 10 selling wines at 7‑Eleven.”

First introduced in 2009, Yosemite Road-branded wines were four of the top 10-selling wines at 7‑Eleven stores in 2016. Five Yosemite Road brands are available – chardonnay, pinot grigio, moscato, pink moscato and cabernet sauvignon.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

Contact:
Corporate Communications
media@7-11.com

Source: 7‑Eleven, Inc.

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