Waitrose the first supermarket to ensure all of its branded and own-label canned tuna is 100 percent responsibly sourced

London, 2017-Nov-27 — /EPR Retail News/ — Waitrose has become the first supermarket to ensure that all of its branded and own-label canned tuna is either Marine Stewardship Council (MSC) certified or pole and line caught, meaning it is 100 percent responsibly sourced.

The achievement is the result of work over the last year with branded tuna suppliers to improve their sustainability credentials. All Waitrose own-label canned tuna has been pole and line caught since 2009 and MSC certified since 2013, while all the tuna in own-label ready prepared products such as sandwiches and pâtés is also pole and line caught.

The commitment to 100 percent responsible tuna coincides with the launch of a new range of MSC-certified John West canned tuna products. The ready-to-eat, ‘no drain’ cans will be available exclusively at Waitrose for six months.

Jeremy Ryland-Langley, Waitrose’s Aquaculture and Fisheries Manager, said: ‘Sustainability is at the heart of what we do and we are proud to have such a strong record in ensuring that our own-label tuna is caught in the most responsible way possible. When they buy a can of own-label tuna, our customers know that they are always buying a product which has been responsibly sourced – and now they have the same assurance when it comes to buying a branded product.’

Toby Middleton, MSC’s Programme Director, added: ‘It’s great to see Waitrose expand the range of MSC labelled tuna products on sale in their stores with these new John West MSC labelled cans. Extending their own sustainable seafood strategy to also apply to the brands they stock shows how seriously Waitrose treat the health of the world’s oceans.’

Notes to editors

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 66 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports products to 58 countries worldwide and has eight shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service, waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.

Waitrose was awarded the much-coveted European-wide Compassion in World Farming ‘Best Retailer Award’, Soil Association’s ‘Best Organic Supermarket Award 2017′ and The Drinks Business’ ‘Retail Buying Team of the Year Award’.

For further information please contact:

Kerry Davies
Communications Manager, Corporate
Telephone: 01344 824325
Email: kerry.davies@waitrose.co.uk

Source: Waitrose

Sainsbury’s becomes the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on their café menu

LONDON, 2015-1-21 — /EPR Retail News/ — Sainsbury’s is the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on their café menu. As the leading retailer for sustainable seafood, this adds to the 150 Sainsbury’s products that carry the MSC logo and have been sourced from sustainable fisheries.

Hand battered cod and chips is on menu at 277 of the retailer’s in-store cafes. Our cod is caught in the North East Atlantic by Icelandic and Norwegian boats. The fisheries are not only sustainable by helping supply fish for future generations, but also help to support local communities in remote areas.

Ally Dingwall, Sainsbury’s Aquaculture & Fisheries Manager said: “We’re proud to have the largest range of fish products to carry the MSC logo, whether you’re buying basics fish fingers or Taste the Difference prawns. This move in our cafes is a great step towards strengthening our position as the leading retailer for sustainable seafood.”

Toby Middleton, Senior Country Manager at MSC said: “This is yet another innovative market first for Sainsbury’s, not just for the UK but globally, as the world’s first supermarket ro offer MSC certified seafood in their cafés. It demonstrates their seriousness to have all the seafood they sell independently certified by 2020. I wholeheartedly congratulate them for this latest step on that journey.”

Sainsbury’s was the winner of the MSC Fish Retailer of the Year 2014, the awards were in part to celebrate the 15th anniversary of MSC. The accolade is for the supermarket with the largest number of MSC labelled products across store. With 150 MSC product lines, Sainsbury’s was the clear winner demonstrating a commitment to MSC certified seafood across all fish categories. More than 1 in 4 MSC products sold last year were from Sainsbury’s by volume.

Little Story: Gone Fishin’

All our tuna is pole and line caught, which reduces the number of animals caught unintentionally and is also good for the environment.

Notes to editors

  • Sainsbury’s is the largest retailer of Marine Stewardship Council (MSC) certified sustainable fish in the UK for the fourth year running. We sell over 150 products carrying the MSC logo, including on fish counters and in ready meals
  • Sainsbury’s has been rated Number 1 by Greenpeace for the responsible sourcing of canned tuna in 2008 and again in 2011
  • All of Sainsbury’s own brand canned tuna and all own brand canned tuna in further processed foods (i.e. sandwiches, sushi and ready meals) is pole and line caught
  • In 2008, Sainsbury’s launched its responsibly sourced salmon which is specially reared on RSPCA Freedom Food approved farms on the West Coast and Islands of Scotland. We are also the biggest retailer of Freedom Food fish in the UK
  • We are joint first in the MCS Supermarket survey for our long-term commitment to seafood sustainability
  • We were the first major retailer in the UK to launch Aquaculture Stewardship Council (ASC) certified River Cobbler. Farmed in South East Asia, this white fish is a step towards providing a more responsibly farmed alternative fish in the supermarket


Sainsbury’s becomes the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on their café menu

Sainsbury’s becomes the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on their café menu