Sonic’s announces the departure of its president and chief marketing officer Todd Smith

OKLAHOMA CITY, 2017-Feb-09 — /EPR Retail News/ — Sonic Corp. (NASDAQ:SONC), the nation’s largest chain of drive-in restaurants, today (Feb 8, 2017) announced that Todd Smith, president and chief marketing officer, will resign from the position effective March 9, 2017. Smith will serve in a transition role through that date and then will pursue an entrepreneurial opportunity outside of the quick-service restaurant industry. A search is underway to fill the chief marketing position and those duties will be allocated among current members of management in the interim.

“In Todd’s nearly five years at SONIC, he shifted our marketing strategy to deploy digital communications both onlot at SONIC and offlot through media channels,” said Cliff Hudson, CEO. “We thank Todd for the numerous contributions he has made to the brand and wish him great success in the future.”

“As a lifelong SONIC fan, leading the marketing function for this brand was an incredible opportunity and experience,” said Smith. “I’m proud of my team and the work we’ve done together over the past five years.”

Smith joined SONIC in 2012 as vice president of national marketing and was promoted to chief marketing officer in 2015, prior to his most recent role.

About SONIC, America’s Drive-In

SONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving approximately 3 million customers every day. More than 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. For 64 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated $7.4 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in today’s youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit http://sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn about SONIC’s Limeades for Learning initiative, please visit Limeadesforlearning.com.

Contact:
Christi Woodworth
(405) 225-5600
Vice President of Public Relations

Source: Sonic Corp.

SONIC® to introduce Seasoned Jumbo Popcorn Chicken

Flavors include Sriracha, Garlic Parmesan and Honey Barbeque

OKLAHOMA CITY, 2015-12-22 — /EPR Retail News/ — SONIC® Drive-In (NASDAQ: SONC) today announced an innovative spin to its popular premium chicken menu that delivers high quality taste in a bite-sized snack with the introduction of Seasoned Jumbo Popcorn Chicken. Seasoned with bold flavors to satisfy chicken cravings – including Sriracha, Garlic Parmesan and Honey Barbeque – this new twist on a fan favorite is available only at SONIC for a limited time only.

SONIC’s juicy popcorn chicken is made with marinated 100 percent premium all-white meat chicken, covered in an extra crispy coating and tossed with one of three savory flavors that deliver on taste in every bite. Perfect for a snack or a meal, this poppable chicken won’t disappoint.

“At SONIC, we continually create new flavor combinations for our chicken lineup that guests will love on-the-go,” said Todd Smith, chief marketing officer. “Our culinary team shook things up on our menu by adding the new Seasoned Jumbo Popcorn Chicken to build off a menu item our guests crave. These bites of juicy chicken have all the flavor packed into the seasoning, so guests don’t need dipping sauce, forks, or napkins.”

Inspired by the popular fiery red sauce, SONIC’s Sriracha seasoning is made from ground red peppers that add a kick in every bite. Always a crowd pleaser, the Garlic Parmesan seasoning is made with Parmesan cheese, roasted garlic and Italian herbs. The Honey Barbeque seasoning is made with real brown sugar and honey to bring barbeque lovers the perfect balance of sweet and savory.

Perfect for a quick snack or pair an order of Seasoned Jumbo Popcorn Chicken with Tots and a classic Cherry Limeade to make a meal for lunch or dinner.

About SONIC, America’s Drive-In
SONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving more than 3 million customers every day. Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. Over more than 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated more than $5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in today’s youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn more about SONIC’s Limeades for Learning initiative, please visit Limeadesforlearning.com.

SONC-M

SONIC Drive-In
Matthew Young, 512-542-2802
Matthew.Young@cohnwolfe.com
or
Christi Woodworth, 405-225-5600
Vice President of Public Relations
Christi.Woodworth@sonicdrivein.com

Source: SONIC Drive-In

News Provided by Acquire Media

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Garlic Parmesan flavor (Photo: Business Wire)

Garlic Parmesan flavor (Photo: Business Wire)

SONIC® Drive-In announced the return of Boneless Wings

America’s Drive-In introduces six bold sauces

OKLAHOMA CITY, 2015-9-22 — /EPR Retail News/ — Back by popular demand, SONIC® Drive-In (NASDAQ: SONC) announced the return of Boneless Wings with a lineup of exciting flavors for the ultimate wing experience. Tossed with sauces infused with bold ingredients like ginger, spicy habanero sauce, lemongrass, garlic and honey, these fan favorites will please any wing lover.

SONIC’s Boneless Wings are made with 100 percent all white-meat chicken and are available in six mouth-watering sauces, each loaded with bold flavor: Garlic Parmesan, Honey Barbeque, Asian Sweet Chili, Buffalo, Island Fire™ and Extreme Habanero Heat. Wing lovers across the nation can also spend their Monday nights at SONIC for Wing Night in America! Every Monday night untilDecember 20, from 5 p.m. to close, Boneless Wings are buy one, get one free. Whether it’s two orders of Island Fire or one order of all six flavors, Wing Night in America is the perfect time to feed your wing cravings.

“Our guests’ response was incredibly positive last year when we first introduced our Boneless Wings as a limited time offer. Our team of culinary experts developed a host of exciting new flavors we cannot wait for our fans to try,” saidTodd Smith, chief marketing officer for Sonic Corp. “Our new lineup elevates sauces to the next level in a way you won’t find anywhere else.”

SONIC’s upgraded lineup of sauces includes four new flavors: Garlic Parmesan, Honey Barbeque, Island Fire and Extreme Habanero Heat. A flavor crowd pleaser, the Garlic Parmesan is a creamy sauce made with Parmesan cheese, roasted garlic and Italian herbs. For barbeque lovers, the Honey Barbeque sauce is made with real brown sugar and honey to create the perfect balance of sweet and savory. The Island Fire is a SONIC signature and sweet heat Caribbean spiced sauce that is back on the menu by popular demand. The Extreme Habanero Heat sauce is an extreme combination of habanero, cayenne and chili for the boldest heat seekers.

Two fan-favorite flavors from last year, Asian Sweet Chili and Buffalo, are returning to the saucy lineup to give guests a variety of options for the perfect juicy wing. For a more exotic flavor, the Asian Sweet Chili sauce is made with savory soy sauce, bright, fresh ginger, lemongrass and spicy red pepper flakes for a distinct but subtle kick of heat. The Buffalo sauce is made with hot and fiery cayenne, red chili peppers and a touch of chipotle, giving guests a great choice for a traditional wing flavor profile with a kick.

All flavors of SONIC’s Boneless Wings are available in packs of six, 12 or 24. Guests who order 12 or 24 Boneless Wings have the option to mix or match two sauces to try more than one flavor. Whether you’re feeding a family or an entire tailgate, SONIC has you covered with the Flavor Feast featuring 24 Boneless Wings, four medium drinks and a family size Tots or fries.

Pair an order of Boneless Wings with Tots and a Cherry Limeade to make a great meal for lunch, dinner, or anywhere in between. Boneless Wings are available all day, but only for a limited time.

About SONIC, America’s Drive-In
SONIC, America’s Drive-In, is the nation’s largest drive-in restaurant chain serving more than 3 million customers every day. Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic Carhops. To learn more about Sonic Corp.(NASDAQ/NM: SONC), please visit sonicdrivein.com or follow us on Facebook and Twitter.

SONC-M

for SONIC Drive-In
Matthew Young, 512-542-2802
Matthew.Young@cohnwolfe.com
or
Christi Woodworth, 405-225-5600
Vice President of Public Relations
Christi.Woodworth@sonicdrivein.com

Source: SONIC Drive-In

News Provided by Acquire Media

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Extreme Habanero Heat Boneless Wings (Photo: Business Wire)

Extreme Habanero Heat Boneless Wings (Photo: Business Wire)

SONIC® Drive-In unveils new Ice Cream Cake Shakes and Ice Cream Cake Waffle Cones

Made with SONIC’s Real Ice Cream, SONIC Offers the Ultimate Cake Experience

OKLAHOMA CITY, OK, 2015-9-1 — /EPR Retail News/ — SONIC® Drive-In (NASDAQ: SONC) is giving cake fans across the nation another reason to celebrate any time of day or night with new Ice Cream Cake Shakes and Ice Cream Cake Waffle Cones.

SONIC’s latest frozen creations are available in three indulgent options including Vanilla Birthday Cake, Oreo® & Cake, and Strawberry Shortcake. Each cake flavor starts with SONIC’s rich and creamy Real Ice Cream and then layered with decadent real cake pieces and cake batter flavor either hand-mixed in a shake or settled on top of a crispy waffle cone.

“Our team of culinary experts are always whipping up innovative new flavor combinations to ensure our guests have something new to try every time they visit the drive-in,” said Todd Smith, chief marketing officer for SONIC Corp. “These fun cake flavors provide a delicious celebration anytime, all in one bite.”

Beyond the new ice cream cake flavors, guests can also order one of SONIC’s creamy and delicious Master Shake flavors all made with SONIC’s Real Ice Cream and hand-mixed right when you order. Enjoy other unique options like Strawberry Cheesecake, Peanut Butter Fudge and Oreo® Chocolate.

SONIC’s Ice Cream Cake Shakes and Ice Cream Cake Waffle Cones are available for a limited time only, so head to your local drive-in and try one today.

About SONIC, America’s Drive-In
SONIC, America’s Drive-In, is the nation’s largest drive-in restaurant chain serving more than 3 million customers every day. Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic Carhops. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com or follow us on Facebook and Twitter.

SONC-M

SONIC Drive-In
Matthew Young, 512-542-2802
Matthew.Young@cohnwolfe.com
or
Christi Woodworth, 405-225-5600
Vice President of Public Relations
Christi.Woodworth@sonicdrivein.com

Source: SONIC Drive-In

News Provided by Acquire Media

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Oreo® & Cake Waffle Cone

Oreo® & Cake Waffle Cone