Krispy Kreme Doughnuts announces Shaquille O’Neal as new franchise owner and as its global spokesperson

WINSTON-SALEM, N.C., 2016-Oct-26 — /EPR Retail News/ — Krispy Kreme Doughnuts today (October 24, 2016) announced that basketball Hall-of-Famer and sports and entertainment superstar Shaquille O’Neal has become an owner in the brand’s prestigious downtown Atlanta location. He also is the brand’s new global spokesperson.

O’Neal is a lifelong Krispy Kreme fan and has taken ownership in the historic Krispy Kreme shop on Ponce de Leon Avenue in Atlanta, which opened more than 60 years ago. O’Neal has publicly displayed his affection for the brand – especially Krispy Kreme’s Original Glazed® doughnut – in media and on social media.

“Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” said O’Neal. “Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts.”

O’Neal was inducted into the Naismith Memorial Basketball Hall of Fame last month after 19 years in the NBA.

“In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”

To celebrate O’Neal joining the Krispy Kreme Doughnuts family, the brand today announced a “Shaq-or-Treat” social media promotion for Halloween – one of O’Neal’s favorite days. Krispy Kreme fans who tag their Halloween social media posts with #ShaqOrTreat between Oct. 28 and 31 will be eligible to win Shaq-autographed prizes or Krispy Kremesurprises.

“When you think about brands that resonate in pop culture, Krispy Kreme is on that short list of brands that transcend their industry and connect with consumers on personal level,” said Nick Woodhouse, President & Chief Marketing Officer of Authentic Brands Group, joint owner of Shaq, Inc. “We are excited to partner with Krispy Kreme to amplify their message and grow the brand’s presence worldwide.”

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,100 retail shops in 29 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

About Shaquille O’Neal

Shaquille O’Neal is a four-time NBA Champion and three-time NBA Finals MVP. The recently retired, 15-time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011. With a PhD in Leadership and Education, this iconic marketing and social media marvel was ranked among the “100 Most Creative People in Business” by Fast Company Magazine with an online presence that has grown to become the second most followed U.S. athlete on Twitter. As a celebrity, athlete, businessman and comedian, Shaquille O’Neal has an enormous and devoted global fan base across a variety of demographics.

For more information, visit Shaq.com. Follow Shaquille O’Neal on Facebook, Twitter and Instagram.

About Authentic Brands Group, LLC

Authentic Brands Group is a brand development company, which builds long-term value through the ownership of intellectual property associated with prominent fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG builds brand equity by partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Michael Jackson® *managed brand*, Juicy Couture®, Aéropostale®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Thalía®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. Abg-nyc.com

Contact:

Krispy Kreme Doughnuts
Darryl Carr
336-726-8996
dcarr@krispykreme.com

FleishmanHillard Inc.
Molly Hulsey
314-982-0287
molly.hulsey@fleishman.com

ABG / Shaquille O’Neal
Haley Steinberg
646-612-7439
hsteinberg@abg-nyc.com

Source: Krispy Kreme Doughnuts

NCR: Krispy Kreme Doughnuts to rollout its Mobile Rewards Program

NCR Mobile Consumer Engagement platform enables Krispy Kreme to connect their guests with special location-based invitations, offers and rewards

DULUTH, Ga., 2015-12-1 — /EPR Retail News/ — Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is nearly complete with its nationwide rollout of its Krispy Kreme Rewards mobile app. Earlier this year, Krispy Kreme worked with NCR Corporation, the global leader in consumer transaction technologies, to build and deploy the Krispy Kreme Rewards app on the NCR Engage Mobile platform. With the NCR platform, Krispy Kreme is able to differentiate themselves in their space with a unique experience that both recognizes loyalty and offers a ‘surprise and delight’ experience.

Now, Krispy Kreme fans can use the app to find and mark their favorite location, receive notifications when the famous Krispy Kreme “Hot Now” Light is on, and earn rewards with each visit. Krispy Kreme has been rolling out this solution across the United States over the past few months and it should be available in all U.S. markets by the end of the year.

“Our goal in developing the Krispy Kreme Rewards program was to enable guests to experience the joy that is Krispy Kreme and earn rewards for their loyalty,” said Tony Thompson, Krispy Kreme’s President and CEO. “It is critical for us to know our guests more personally and our mobile app provides the data that helps us meet the needs of today’s consumer.”

The combination of the NCR Aloha point-of-sale and NCR Engage Mobile enables restaurant operators, like Krispy Kreme, to extend ordering, payment, loyalty and feedback capabilities directly into the hands of consumers. By downloading the app and registering for the Krispy Kreme Rewards program, guests will earn points for every dollar spent with Krispy Kreme that can be used towards donuts and coffee. They also will be eligible for other surprise-and-delights throughout the year including exclusive offers and promotions and a special treat for their birthday. And, Krispy Kreme rewards its members with a variety of ways to pay and earn points, including the app’s stored-value function, cash, credit/debit card, or gift card.

“Restaurants that don’t proactively embrace omnichannel consumer engagement may find themselves ‘locked out’ in an increasingly competitive battle for consumer mindshare,” said Paul Langenbahn, President, NCR Hospitality. “NCR understands the entire restaurant ecosystem needed to enable a frictionless consumer engagement experience, and we were happy to work with Krispy Kreme and help them deliver on their unique consumer engagement vision.”

Fans can download the Krispy Kreme Rewards App free from the app store at www.itunes.com/appstore or Google Play. New features will quickly be added to the rewards app, including the ability to share the Krispy Kreme joy with other members by gifting points.

About Krispy Kreme
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more information about Krispy Kreme visit www.KrispyKreme.com. Also visit us on Facebook at www.Facebook.com/KrispyKreme, on Twitter at www.Twitter.com/KrispyKreme, and on Instagram at www.Instagram.com/KrispyKreme.

About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables nearly 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.

NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries. The company encourages investors to visit its web site which is updated regularly with financial and other important information about NCR.

Website: www.ncr.com;
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation

Apple, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.

News Media Contacts:

Jackie Parker
Arketi Group for NCR
404.929.0091, ext. 220
jparker@arketi.com

Tim Henschel
NCR Corporation
770.299.5100
tim.henschel@ncr.com

Darryl Carr
Krispy Kreme
336-726-8996
dcarr@krispykreme.com

SOURCE: NCR