Toys 4 Puerto Rico toy drive launched to bring smiles to thousands of children affected by Hurricane Maria

New York, NY, 2017-Dec-14 — /EPR Retail News/ — Lin-Manuel Miranda, Toys“R”Us®, Telemundo, Hispanic Federation, and R.Evolución Latina are partnering to bring toys and smiles to the thousands of children affected by Hurricane Maria this Three Kings Day with the launch of Toys 4 Puerto Rico. The toy drive aims to send 10,000 toys to children throughout the island and begins today online at Toysrus.com/Toys4PuertoRico, with donations accepted until Tuesday, January 2.

Supporters can visit Toysrus.com/Toys4PuertoRico to give a gift of $5, $10, and $20 which will be used to purchase from a suggested list of toys featured on the website. Hispanic Federation and partner organization R.Evolución Latina will handle the distribution of the purchased items, and ensure that dozens of community partners receive gifts for a mix of ages.

On Three Kings Day (Saturday, January 6, 2018), the donated toys will be distributed to towns throughout the island at local celebrations. Three Kings Day is one of the most important holidays for Puerto Ricans and Latin Americans across the world. Families celebrate through generous gift-giving to honor the gifts given by the Three Wise Men to Jesus Christ.

As the official media partner, under the banner of its corporate social responsibility initiative, “El Poder En Ti” (The Power in You), Telemundo will make a donation of $30,000 to the toy drive. The network will also air national and local promos encouraging viewers to donate, in-show segments across network shows including “Un Nuevo Día,” “Al Rojo Vivo” and “Noticias Telemundo,” daily digital and social amplification, and participation in numerous community events to support the drive. In addition, Telemundo talent will participate in the local celebrations to help distribute toys.

“One of the greatest and most indescribable pleasures I remembered as a kid was receiving a gift during Three Kings Day, a celebration we all keep in my family” said Lin-Manuel Miranda, creator of the award-winning musical Hamilton. “This holiday season in Puerto Rico, so many kids could go without gifts for Three Kings Day and that is truly heartbreaking. If there is anything the last three months have taught us, is that the spirit of generosity and unselfish humanity is alive and well in our country. All you have to do is visit the Toys“R”Us website and make a gift. Our partners at Toys“R”Us, Telemundo, Hispanic Federation, and R.Evolución Latina will take care of the rest. The more gifts you buy, the more families we can reach. Together, we can bring some holiday cheer to thousands of children in Puerto Rico on January 6.”

“We’re honored to partner with Lin-Manuel Miranda, Hispanic Federation and Telemundo to bring joy and toys to children in some of the hardest hit areas of Puerto Rico for this Three Kings Day,” said Dave Brandon, Chairman and Chief Executive Officer, Toys“R”Us, Inc. “The holiday season can be incredibly difficult for those struggling to regain normalcy after a disaster, and we wanted to help give kids on the island an opportunity to do what they do best – be kids. Thanks to Lin-Manuel and the generosity of our customers across the country, we hope January 6 will bring smiles and playtime where it’s needed most.”

“Restoring a sense of normalcy is key to any long-term recovery, and the holidays are the perfect opportunity to do that,” said José Calderón, President of Hispanic Federation. “Thanks to the tireless support of Lin-Manuel Miranda, the Hispanic Federation and its partners have been able to raise tens of millions of dollars for the relief and recovery efforts in Puerto Rico. Now, with the holidays fast approaching, we are grateful to Toys“R”Us and Telemundo as they help to transform what could all too easily be a time of renewed uncertainty and fear into a cause for celebration and hope. If we can send 10,000 toys to Puerto Rico this year, we can reach kids in every part of the island, particularly those areas that were hardest hit and in most need of basic goods and services.”

“NBCUniversal Telemundo Enterprises is committed to partnering with the Puerto Rican community to help them during the devastation caused by Hurricane Maria and beyond,” said Monica Gil, Executive Vice President of Corporate Affairs, NBCUniversal Telemundo Enterprises. “Under our corporate social responsibility initiative, ‘El Poder En Ti,’ our goal is to empower our viewers when they are in need and let them know that they are not alone. This collaborative effort is a small way in which we can share our support and commend the families and children of Puerto Rico during this holiday season.”

Since September 20, when Hurricane Maria slammed into Puerto Rico and devastated the island, Hispanic Federation and Lin-Manuel Miranda and his family have worked together to raise money and awareness for the 3.5 million American citizens whose lives were upended and changed forever. The outpouring of support from the rest of the country and around the world has been incredible, and has enabled Hispanic Federation and its partners on the ground to provide millions of pounds of food, clean water, and basic medical care to some of the hardest hit and hardest to reach places on the island.

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About Hispanic Federation
The mission of the Hispanic Federation is to empower and advance the Hispanic community. The Hispanic Federation provides grants and services to a broad network of Latino non-profit agencies serving the most vulnerable members of the Hispanic community and advocates nationally with respect to the vital issues of education, health, immigration, economic empowerment, civic engagement and the environment. For more information, please visit www.hispanicfederation.org.

About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as Buzzfeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

SOURCE: Toys“R”Us, Inc.

Corporate Communications
1(973) 617-5900
press@toysrus.com

Shop Your Way teams up with Major League Baseball player René Rivera to host toy drive and support ongoing relief efforts in Puerto Rico

Sears and Kmart membership platform and e-commerce marketplace teams with Major League Baseball player to host toy drive and support ongoing relief efforts

HOFFMAN ESTATES, Ill., 2017-Dec-05 — /EPR Retail News/ — As rebuilding efforts continue in the wake of Hurricane Maria, Shop Your Way is bringing the magic of the holidays to the island with the announcement of a unique toy drive to support “Que Ningún Niño Pierda la Ilusión en Esta Navidad(“Let no child lose the illusion this Christmas”),” an initiative in partnership with Major League Baseball player René Rivera. All gifted toys will benefit children in Puerto Rico who were affected by the devastating storm.

Shop Your Way, a free platform that connects members with offers and experiences to help them save time and money in their everyday lives, will collect toys in two ways: Now through Christmas, all 28 Kmart and Sears stores in Puerto Rico will accept donations of new and gently used toys. Members who do not live on the island can give back by purchasing toy packs either online at Shop Your Way or at one of 25 Kmart and Sears locations in Miami and the Chicagoland area. Members can gift toy packs at $5, $10 or $20 increments; and Shop Your Way will match each toy pack purchased.* The goal of the program is to gift 25,000 toys total this holiday season.

“We care deeply about the residents of Puerto Rico and have remained dedicated to supporting their rebuilding efforts,” said B.J. Naedele, Chief Commercial Officer, Shop Your Way. “Keeping the spirit of Christmas alive despite the hardship so many Puerto Ricans still face is an idea that resonated with us, which is why we teamed up with René for this toy drive. As a shopping destination, we are well-positioned to help give families and children in Puerto Rico a merrier holiday.”

Rivera, free agent catcher who most recently played for the Chicago Cubs, has already pledged his commitment to his native Puerto Rico as the island continues to pick up the pieces post Hurricane Maria. He and his wife, Mariel, will distribute collected toys to children across Puerto RicoDecember 18-20. This follows Rivera’s launch of a GoFundMe page, which raised more than $39,000 for recovery efforts. In addition, Shop Your Way has already gifted 25,000 pieces of Cubs apparel in partnership with Rivera as well as his teammates Javier Baez and Victor Caratini to the island’s residents. Before Rivera arrives in Puerto Rico, the catcher will host an event on December 9 at the Kmart store on 8th Street in Miami to welcome those who have relocated from Puerto Rico to Miami—either temporarily or permanently—and help them get on their feet. A second event on December 16 in Rivera’s hometown of Bayamon, Puerto Rico, will serve as an opportunity to continue to distribute collected apparel and promote the toy drive, in addition to connecting with the community during this time of year.

“To see my hometown in ruins has been heartbreaking, but that feeling pales in comparison to knowing so many families are unable to celebrate the holidays because of their situation,” said Rivera. “Our goal for this toy drive is to bring these families joy, comfort and a break from their distress this holiday season.”

The toy drive is another way Shop Your Way has assisted affected members recovering in Puerto Rico. Shop Your Way has distributed hundreds of care packages containing food and essential supplies to community centers and children’s homes, as well as established ‘comfort zones’ at all open Sears and Kmart stores to give families a place to sit and rest, charge their phones and other devices, cool down in air conditioning and allow children to play. Members of the Kmart Pharmacy team have also been available at the ‘comfort zones’ to take blood pressure screenings and share information about flu shots and other immunizations.

Join Shop Your Way on social media to hear more about the latest news. “Like” Shop Your Way on Facebook, and “follow” Shop Your Way on Twitter and Instagram.

*Shop Your Way will match up to 7,500 toys

About Shop Your Way
Shop Your Way® a business unit of Sears Holdings (NASDAQ: SHLD), is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. The program rewards members for buying the products and services they want every day. Through an extensive network, members can shop thousands of top brands and earn points to use on future purchases. Members also have access to special pricing, sales and digital coupons that can be loaded directly into their account.

It’s free and easy to become a Shop Your Way member and begin enjoying benefits immediately when you visit shopyourway.com. Download the free Shop Your Way app on iTunes or Google Play.

MEDIA CONTACT:
Howard Riefs
Sears PR
847-286-7562
Howard.Riefs@searshc.com

SOURCE: Sears Holdings Corporation