JCPenney adds LEGO building bricks and playsets in its toy shops just in time for the holidays

JCPenney adds LEGO building bricks and playsets in its toy shops just in time for the holidays

Retailer identifies the hottest gifts on Santa’s list, quadruples toy count at JCPenney.com

PLANO, Texas, 2017-Oct-30 — /EPR Retail News/ — The countdown to Christmas is on and JCPenney [NYSE: JCP] is helping Santa check off the best gifts on his list, starting with childhood-favorite LEGO® toys. Beginning in November, JCPenney will offer LEGO building bricks and playsets in 875 toy shops inside JCPenney stores. In addition to popular sets such as LEGO Star Wars and LEGO Super Heroes, shoppers will find a wider selection of LEGO toys at JCPenney.com starting in December.

Since launching the toy shops earlier this year, the Company has expanded its in-store assortment with the hottest gifts of the season, adding 40 percent more toys, games and plushes from leading brands such as Disney®, Hasbro®, Mattel®, Playmobil®, Fisher Price® and Melissa and Doug®. Additionally, JCPenney has quadrupled its online selection of toys since last holiday, giving shoppers a greater selection of motorized ride-on vehicles, outdoor play equipment, bicycles, learning sets and more at JCPenney.com.

“By working with the best toy brands in the industry, JCPenney continues to differentiate itself from the competition, giving more families a reason to visit our stores and discover the amazing selection available at JCPenney.com,” said John Tighe, executive vice president and chief merchant for JCPenney. “The holidays are hands down the most important time of year for retailers as we compete for every dollar leading up to Christmas morning. By partnering with a toy icon like the LEGO brand, JCPenney is well-positioned to capture a greater share of revenue within the toy industry, during the busiest shopping period for gifts.”

Stacking Up with LEGO
LEGO building has inspired children’s imaginations for decades as its interlocking bricks encourage creativity, learning and development. This November, JCPenney customers will find nearly 30 different LEGO sets in stores, including LEGO Classic creative building boxes, LEGO City sets and LEGO Friends sets. Prices range from $4.99 to $69.99, including a LEGO City pizza van for $19.99, a LEGO Disney Ariel and the Magical Spell set for $29.99 and a LEGO Friends summer pool scene for $39.99. An expanded selection of over 100 LEGO products will be available at JCPenney.com this December as enthusiasts of all ages search for new releases and pieces to add to their collections.

Must-Have Toys This Holiday
The toy shops inside JCPenney are packed with the must-have toys on every little one’s wish list. Appealing to a variety of ages and interests, shoppers will find family board games, character toys, baby dolls, arts and crafts, collectible surprise toys, vehicles, action figures and more featured in the latest holiday mailer that boasts eight pages dedicated to toys. On Thanksgiving Day and Black Friday, shoppers will find great discounts on toys at an incredible value, so customers can add a few extra gifts to their shopping cart. In addition to LEGO sets, some of the must-have toys inside JCPenney stores this season include:

  • Hatchimals Surprise
  • L.O.L Surprise! and Big Surprise
  • Star Wars Extendable Light Saber
  • My Little Pony Styling Head
  • JoJo Siwa Singing Doll
  • Pie Face Sky High! Game
  • NERF Mega Twinshock
  • Fashionista Barbie
  • Hotwheels Cars and Monster Trucks
  • Teenage Mutant Ninja Turtle Action Figures
  • Playmobil School Bus
  • Play-Doh Drill ‘N Fill

Even More to Discover at JCPenney.com
JCPenney.com now boasts four times more toys than last holiday season with additional brands and categories planned throughout December. Based on customer feedback, the Company has expanded its assortment of toys for all ages, including motorized ride-on vehicles, bicycles, scooters, sporting goods, outdoor trampolines, costumes, electronic learning toys, arts and crafts, swing sets and video games. As science, technology, engineering and math tools continue to evolve in schools, JCPenney has also increased the number of toys designed to help kids combine STEM principles with interactive play. Check out some of the biggest gifts at JCPenney.com:

For product images, please visit: http://www.jcpnewsroom.com/news-releases/2017/1030_lego_holiday_toys.html.

LEGO, its logo, the Minifigure and the brick & knob configuration are trademarks of the LEGO Group. ©2017 The LEGO Group. Used with permission.

###

JCPenney Media Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company information.

About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishings retailers, combines an expansive footprint of approximately 875 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to connect with shoppers how, when and where they prefer to shop. At every customer touchpoint, she will get her Penney’s worth of a broad assortment of products from an extensive portfolio of private, exclusive and national brands. Powering this shopping experience is the customer service and warrior spirit of over 100,000 associates across the globe, all driving toward the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

SOURCE:  J.C. Penney Corporation, Inc.

JCPenney opens toy shops in all of its brick-and-mortar locations

JCPenney opens toy shops in all of its brick-and-mortar locations

 

Toy assortment at JCPenney.com will continue to multiply in preparation for holiday season

PLANO, Texas, 2017-Jul-15 — /EPR Retail News/ — As JCPenney [NYSE: JCP] continues to explore new merchandise categories and differentiate its business, the retailer is opening toy shops in all of its brick-and-mortar locations with a significantly expanded assortment available at JCPenney.com. Strategically adjacent to the Disney Collection inside JCPenney, the shops feature an extensive selection of toys for kids of all ages including dolls, action figures, racing cars, arts and crafts, board games, plushes and learning sets from leading brands such as Hasbro®, Mattel®, Playmobil® and Fisher Price®, to name a few. To further reinforce its commitment to this playful category, JCPenney has doubled its online assortment of toys over the last year with plans to expand even more by the holiday shopping season.

“JCPenney has a nostalgic history of selling sought-after toys in our early Christmas catalogs, so we brought toys back last holiday season to see if they would resonate once again. We were extremely pleased by customer response and confidently made the decision to grow our toy assortment in stores and at JCPenney.com. We know that shoppers buy toys year-round and by creating a fun, inviting toy shop, with some of the biggest brands and hottest products, we will entice families to shop and spend more at JCPenney,” said John Tighe, executive vice president and chief merchant for JCPenney. “Toys are an exciting product category for JCPenney and an in-store attraction that will drive traffic and sales as we continue to focus on increasing revenue per customer.”

The toy shop inside JCPenney will help kids dream, imagine and explore with some of the most popular toys for toddlers, preschoolers and big kids, such as Barbie®, Shopkins™, Hatchimals®, NERF®, Hotwheels® and Star Wars™. Located within the children’s department, many of the shops feature an area that kids can play with select toys that will be available for them to try out and enjoy while in the store.

Discover More at JCPenney.com
As JCPenney continues to focus on omnichannel advancements, the retailer has doubled its toy assortment at JCPenney.com since last year. Based on customer feedback, the team added new product categories, including bicycles, video games, outdoor trampolines, costumes and science kits, while sorting the product by age group. As science, technology, engineering and math tools continue to evolve in schools, JCPenney is adding an expansive assortment of toys this fall designed to help kids combine STEM principles with interactive play. Shoppers can expect an even larger toy assortment available at JCPenney.com in time for the holiday shopping season.

“JCPenney realizes the importance of having a significantly expanded product selection at JCPenney.com to compete with pure e-commerce rivals, which is why we are so proud of both our product and category expansions over the past 12 months. The toy industry continues to grow and JCPenney intends to capture a significant portion of this $20 billion industry* with our new toy shops in stores and our impressive selection at JCPenney.com,” added Tighe.

*Toy Association

For current store images of the new toy shops, please visit:

http://www.jcpnewsroom.com/news-releases/2017/0713_launches_toy_shops.html

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

Forward-Looking Statements
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Words such as “expect” and similar expressions identify forward-looking statements, which include, but are not limited to, statements regarding the Company’s financial position, the revolving credit facility and interest expense.  Forward-looking statements are based only on the Company’s current assumptions and views of future events and financial performance. They are subject to known and unknown risks and uncertainties, many of which are outside of the Company’s control that may cause the Company’s actual results to be materially different from planned or expected results. Those risks and uncertainties include, but are not limited to, general economic conditions, including inflation, recession, unemployment levels, consumer confidence and spending patterns, credit availability and debt levels, changes in store traffic trends, the cost of goods, more stringent or costly payment terms and/or the decision by a significant number of vendors not to sell us merchandise on a timely basis or at all, trade restrictions, the ability to monetize non-core assets on acceptable terms, the ability to implement our strategic plan including our omnichannel initiatives, customer acceptance of our strategies, our ability to attract, motivate and retain key executives and other associates, the impact of cost reduction initiatives, our ability to generate or maintain liquidity, implementation of new systems and platforms, changes in tariff, freight and shipping rates, changes in the cost of fuel and other energy and transportation costs, disruptions and congestion at ports through which we import goods, increases in wage and benefit costs, competition and retail industry consolidations, interest rate fluctuations, dollar and other currency valuations, the impact of weather conditions, risks associated with war, an act of terrorism or pandemic, the ability of the federal government to fund and conduct its operations, a systems failure and/or security breach that results in the theft, transfer or unauthorized disclosure of customer, employee or Company information, legal and regulatory proceedings and the Company’s ability to access the debt or equity markets on favorable terms or at all.  There can be no assurances that the Company will achieve expected results, and actual results may be materially less than expectations.  Please refer to the Company’s most recent Form 10-Q for a further discussion of risks and uncertainties. Investors should take such risks into account and should not rely on forward-looking statements when making investment decisions. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made.  We do not undertake to update these forward-looking statements as of any future date.

JCPenney Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company information.

Source: J. C. Penney Company, Inc.

###