Tag Archives: Toys“R”Us

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The Greater Trade-In event returns to Babies“R”Us and Toys“R”Us®

Wayne, NJ, 2018-Feb-07 — /EPR Retail News/ — Babies“R”Us® announced today (February 5, 2018) that the company’s most-asked-about savings event will return to Babies“R”Us and Toys“R”Us® stores nationwide beginning Sunday, February 11 for loyalty members, and Friday, February 16 for all customers.

The Greater Trade-In event urges caregivers to bring in their old, used, outgrown and potentially dangerous gear and furniture items in exchange for a 25% discount on one new gear or furniture item*. New this year, shoppers looking to donate old, outgrown or gently used clothing can bring in one or more clothing items for a 25% discount on their entire purchase of clothing in store, valid through Sunday, March 18*.

Customers can now also trade in crib and toddler mattresses in exchange for a discount on hot new products like the Graco® Uno2Duo Stroller and Travel System, Babies“R”Us Next Steps Toddler Bed and more.

For customers with an “R”Us credit card, the savings get even better with a 30% discount when trading in gear, furniture or clothing in store**. No Trade-In? No problem! From Friday, February 16 through Sunday, March 18, shoppers can take advantage of a 15% discount on any one gear or furniture item at Babiesrus.com, and in-store only, shoppers will receive 15% off any one baby item**.

At Babies“R”Us stores that are undergoing liquidation, customers will be offered a 25% coupon on their trade-in which can be utilized at local participating Babies“R”Us or Toys“R”Us stores or online at Babiesrus.com, valid through March 18***.

In the spirit of giving back to those in need, Babies“R”Us will ensure clothes donated by customers during Greater Trade-In are provided to local charities across the country to help clothe children in need.

Safety for Baby, Worry Free Less for Parents 

Safety has always been the root purpose of the company’s Trade-In events – and that hasn’t changed. In the eight years of events, Babies“R”Us has removed millions of unsafe products from the market, reducing the chance for children to be injured. According to the National Highway Traffic Safety Administration (NHTSA), used car seats may appear in working condition, but if labels or parts are missing, if the seat is past the manufacturers expiration date or the seat has been involved in a vehicle accident, its safety could be compromised****. Families are encouraged to trade-in items that could be a potential danger.

To learn more about the Greater Trade-In Event, visit the company’s official blog, No Assembly Required and follow @ToysrusNews.

* Trade-in offer available in Babies “R”Us stores only. Offer not applicable at stores undergoing liquidation, coupon may be used at a non-liquidated Babies“R”Us or Toys”R”Us locations. Trade-in discount does not apply to: GEAR: Baby Jogger, Bugaboo, Clek, Cybex, Diono, Maclaren, Mifold, Peg Pérego, Stokke, Thule, walkers by Fisher-Price, VTech, Little Tikes and Kiddieland, infant carriers and clearance. FURNITURE: Clearance. CLOTHING: Converse, Adidas and Nike. Cannot be combined with any other “R”Us offer for same item or on prior purchases.Offer available in store only. Cannot be combined with any Greater-Trade In coupons. Excludes all toys, infant toys, diapers, formula, Gift Cards, Red Hot Deal & Hot Price items, Adidas Apparel, American Girl, Anki Cozmo, Baby Jogger, Baby K’Tan, Beaba, Boba, Boon Highchairs, Boppy Bare Naked Pillow, Bugaboo, Build-A-Bear, Casio, Claire’s, Clek, Converse Clothing & Shoes, Cybex, Diono, Ergobaby, LEGO construction ts, Lillebaby, Maclaren, Mifold, NECA (National Entertainment Collectibles Association), Nike Apparel,ntendo Switch accessories, Nintendo Switch software, Owlet, Peg Pérego, Sphero, Stokke, the Elf on the Shelf, Thule, Ugg Shoes, walkers by Fisher-Price, VTech, Little Tikes and Kiddieland, Electronic learning hardware, laptops, netbooks, tablets, video games, video game hardware, video game pre-orders, Apple iPad & iPod, SquareTrade Protection Plans, phone orders, all fees, and shipping. One coupon per customer. Not valid with any other “R”Us offer for same item or on prior purchases. Must be surrendered at time of purchase. Value is forfeited if item is returned. Only original coupons accepted. Void where prohibited. Valid USA only. Cash value 1/100 of 1¢.

** CREDIT CARD OFFER: Offer not applicable at stores undergoing liquidation, coupon may be used at a non-liquidated Babies“R”Us or Toys”R”Us locations. Subject to credit approval. An “R”Us Credit Card must be used as pay type. Valid 2/11 – 3/18/18 for Rewards“R‘‘Us members and 2/16 – 3/18/18 for all customers. Coupon provided in store on day of trade-in. One coupon per trade-in item. Must be surrendered at time of purchase. Value is forfeited if item is returned. Only original coupons accepted. Void where prohibited. Valid USA only. Cash value 1/100 of 1¢.

**Credit Card offer: Offer not applicable at stores undergoing liquidation, coupon may be used at a non-liquidated Babies“R”Us or Toys”R”Us locations. Subject to credit approval. Cannot be combined with account opening discount or 10% off Thursday offer. An“R”Us Credit Card must be used as pay type.
*** Coupon may be redeemed at stores not going through liquidation only.
**** Used Car Seat Safety Checklist, National Highway Traffic Safety Administration

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 881 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 840 international stores and over 265 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

Source: Toys“R”Us

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Toys“R”Us® annual fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5 million and collected 175,000 toys

Toy Retailer, With Support from its Loyal Customers, Collects Thousands of Toys and More Than $5 Million, Giving the Gift of Play to Millions of Children on Christmas Morning

WAYNE, NJ, 2018-Jan-19 — /EPR Retail News/ — Today (January 17, 2018), Toys“R”Us® announced its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5 million and collected approximately 175,000 toys. The in-store and online fundraiser took place October through December 2017, ensuring some of the 15 million children in-need around the country were met with a visit from Santa this past holiday season. New this year, Toys“R”Us donated $1 to Toys for Tots for every customer that took advantage of the company’s Price Match Promise, resulting in more than half a million dollars contributed towards the campaign.

Over the course of the last 14 years, Toys“R”Us has been championing play alongside the 70-year veteran organization, raising more than $58 million and collecting over 4.5 million toys.

For more information about the company’s mission of giving, visit Toysrusinc.com.

Charitable Giving at Toys“R”Us
Toys“R”Us, Inc. is proud to support organizations that focus on improving their communities, particularly in areas of education, play, children’s health and welfare and disaster relief. Via its charitable arm, The Toys“R”Us Children’s Fund, Toys“R”Us has contributed more than $230 million to nonprofit partners who strive to keep children safe and help them in times of need.

SOURCE: Toys”R”Us

MEDIA CONTACT

Corporate Communications
1(973) 617-5900
press@toysrus.com

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Toys 4 Puerto Rico toy drive launched to bring smiles to thousands of children affected by Hurricane Maria

New York, NY, 2017-Dec-14 — /EPR Retail News/ — Lin-Manuel Miranda, Toys“R”Us®, Telemundo, Hispanic Federation, and R.Evolución Latina are partnering to bring toys and smiles to the thousands of children affected by Hurricane Maria this Three Kings Day with the launch of Toys 4 Puerto Rico. The toy drive aims to send 10,000 toys to children throughout the island and begins today online at Toysrus.com/Toys4PuertoRico, with donations accepted until Tuesday, January 2.

Supporters can visit Toysrus.com/Toys4PuertoRico to give a gift of $5, $10, and $20 which will be used to purchase from a suggested list of toys featured on the website. Hispanic Federation and partner organization R.Evolución Latina will handle the distribution of the purchased items, and ensure that dozens of community partners receive gifts for a mix of ages.

On Three Kings Day (Saturday, January 6, 2018), the donated toys will be distributed to towns throughout the island at local celebrations. Three Kings Day is one of the most important holidays for Puerto Ricans and Latin Americans across the world. Families celebrate through generous gift-giving to honor the gifts given by the Three Wise Men to Jesus Christ.

As the official media partner, under the banner of its corporate social responsibility initiative, “El Poder En Ti” (The Power in You), Telemundo will make a donation of $30,000 to the toy drive. The network will also air national and local promos encouraging viewers to donate, in-show segments across network shows including “Un Nuevo Día,” “Al Rojo Vivo” and “Noticias Telemundo,” daily digital and social amplification, and participation in numerous community events to support the drive. In addition, Telemundo talent will participate in the local celebrations to help distribute toys.

“One of the greatest and most indescribable pleasures I remembered as a kid was receiving a gift during Three Kings Day, a celebration we all keep in my family” said Lin-Manuel Miranda, creator of the award-winning musical Hamilton. “This holiday season in Puerto Rico, so many kids could go without gifts for Three Kings Day and that is truly heartbreaking. If there is anything the last three months have taught us, is that the spirit of generosity and unselfish humanity is alive and well in our country. All you have to do is visit the Toys“R”Us website and make a gift. Our partners at Toys“R”Us, Telemundo, Hispanic Federation, and R.Evolución Latina will take care of the rest. The more gifts you buy, the more families we can reach. Together, we can bring some holiday cheer to thousands of children in Puerto Rico on January 6.”

“We’re honored to partner with Lin-Manuel Miranda, Hispanic Federation and Telemundo to bring joy and toys to children in some of the hardest hit areas of Puerto Rico for this Three Kings Day,” said Dave Brandon, Chairman and Chief Executive Officer, Toys“R”Us, Inc. “The holiday season can be incredibly difficult for those struggling to regain normalcy after a disaster, and we wanted to help give kids on the island an opportunity to do what they do best – be kids. Thanks to Lin-Manuel and the generosity of our customers across the country, we hope January 6 will bring smiles and playtime where it’s needed most.”

“Restoring a sense of normalcy is key to any long-term recovery, and the holidays are the perfect opportunity to do that,” said José Calderón, President of Hispanic Federation. “Thanks to the tireless support of Lin-Manuel Miranda, the Hispanic Federation and its partners have been able to raise tens of millions of dollars for the relief and recovery efforts in Puerto Rico. Now, with the holidays fast approaching, we are grateful to Toys“R”Us and Telemundo as they help to transform what could all too easily be a time of renewed uncertainty and fear into a cause for celebration and hope. If we can send 10,000 toys to Puerto Rico this year, we can reach kids in every part of the island, particularly those areas that were hardest hit and in most need of basic goods and services.”

“NBCUniversal Telemundo Enterprises is committed to partnering with the Puerto Rican community to help them during the devastation caused by Hurricane Maria and beyond,” said Monica Gil, Executive Vice President of Corporate Affairs, NBCUniversal Telemundo Enterprises. “Under our corporate social responsibility initiative, ‘El Poder En Ti,’ our goal is to empower our viewers when they are in need and let them know that they are not alone. This collaborative effort is a small way in which we can share our support and commend the families and children of Puerto Rico during this holiday season.”

Since September 20, when Hurricane Maria slammed into Puerto Rico and devastated the island, Hispanic Federation and Lin-Manuel Miranda and his family have worked together to raise money and awareness for the 3.5 million American citizens whose lives were upended and changed forever. The outpouring of support from the rest of the country and around the world has been incredible, and has enabled Hispanic Federation and its partners on the ground to provide millions of pounds of food, clean water, and basic medical care to some of the hardest hit and hardest to reach places on the island.

# # #

About Hispanic Federation
The mission of the Hispanic Federation is to empower and advance the Hispanic community. The Hispanic Federation provides grants and services to a broad network of Latino non-profit agencies serving the most vulnerable members of the Hispanic community and advocates nationally with respect to the vital issues of education, health, immigration, economic empowerment, civic engagement and the environment. For more information, please visit www.hispanicfederation.org.

About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as Buzzfeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

SOURCE: Toys“R”Us, Inc.

Corporate Communications
1(973) 617-5900
press@toysrus.com

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Toys”R”Us® and Babies”R”Us® announce Cyber Week 2017 from November 25 through December 1

WAYNE, NJ, 2017-Nov-27 — /EPR Retail News/ — Just when you thought the incredible holiday deals were over, Toys”R”Us® and Babies”R”Us® are providing all customers thousands of huge online deals during Cyber Week 2017 – no membership required.

Beginning on Saturday, November 25 at 7:00 AM ET through Friday, December 1 at 5:00 AM ET, holiday bargain hunters looking for the best offers on the go or from the comfort of their own homes can enjoy 15% off site-wide on Cyber Monday*, as well as additional deals throughout the week, including 25% off all Hasbro games** and 60% off all regular-priced Carter’s clothes, accessories and shoes.***

Customers that don’t want to wait for their items or have them delivered where kids can sneak a peek can take advantage of the deals and Buy Online, Pickup In-Store throughout the week.

Additionally, starting Sunday, November 26, Toys”R”Us stores nationwide will receive additional inventory of the hottest toys of the season, including Fingerlings, SNES Classic, Luvabella and Nintendo Switch.****

For more information about the deals, discounts and inventory drops, visit the official Toys”R”Us blog, No Assembly Required or follow on social @ToysRUs and @BabiesRUs.

*Excludes diapers, formula, Gift Cards, Red Hot Deal & Hot Price items, Adidas Apparel, American Girl, Anki Cozmo, BabyHome, Baby Jogger, Baby K’Tan, Beaba, BOB, Boba, Boon Highchairs, Boppy Bare Naked Pillow, Bugaboo, Build-A-Bear, Bumbleride, Canaima Outdoors, Casio, Claire’s, Clek, Converse Clothing & Shoes, Cosatto, Cybex, Diono, Ergobaby, Halo Bassinest, Inglesina, Joovy, LEGO construction sets, Lillebaby, Maclaren, Mamas & Papas, Mifold, Mountain Buggy, NECA (National Entertainment Collectibles Association), Nike Apparel, Owlet, Peg Pérego, Phil & Teds, Sphero, Stokke, The Elf on the Shelf, Thule, Ugg Shoes, electronic learning hardware, laptops, netbooks, tablets, video game hardware, video game pre-orders, Apple iPad & iPod, SquareTrade Protection Plans, phone orders, Special Orders, all fees, and shipping.

**Offer available online only. Valid 11/28-11/30.
***Offer available online only and excludes clearance items. Valid 11/28-11/30.
****Available in-store only while limited supplies last. Quantity one per customer.

About Toys”R”Us, Inc.
Toys”R”Us, Inc, champion of play and parents’ best friend, offers a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys”R”Us and Babies”R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys”R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys”R”Us Children’s Fund, a public charity affiliated with Toys”R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

Source: Toys”R”Us, Inc.

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Toys“R”Us kicks off holiday shopping season with discounts on hundreds of toy and baby products this Sunday

Toys“R”Us kicks off holiday shopping season with discounts on hundreds of toy and baby products this Sunday

 

WAYNE, NJ, 2017-Nov-17 — /EPR Retail News/ — Deal seekers get ready: This Sunday, Toys“R”Us® will once again kick-off the holiday shopping season with discounts on hundreds of toy and baby products. Even better? There’s no membership or loyalty status required – ensuring parents, gift givers and Santa’s helpers only have to make one stop to buy the items on their kids’ (naughty or nice) wish lists. With more than 154 million people planning to shop in-store or online Thanksgiving weekend*, Toys“R”Us customers will have early access to hundreds of mark downs, including 65% off Playskool Friends™ Sesame Street™ Love2Learn Elmo (Was $69.99, Now $19.99) and $100 off NERF N-Strike Elite Terrascout Remote Control Drone Blaster (Was $199.99, Now $99.99), starting Sunday, November 19 to Wednesday, November 22.

Don’t worry, the savings continue: Toys“R”Us stores nationwide will open their doors on Thursday, November 23** at 5 pm (local time), and remain open for 30 hours of continuous shopping and deep discounts, including doorbusters like 50% off Barbie® Pink Passport 3-Story Townhouse (Was $119.99, Now $59.99) and $150 on Power Wheels® Boomerang™ 12 Volt Ride-On (Was $399.99, Now $249.99).

Toys“R”Us customers who prefer to sit back and relax the day before Thanksgiving can shop some of the biggest deals of the weekend as early as Wednesday, November 22 at 9pm EST on Toysrus.com, where they can also take advantage of the company’s Buy Online, Pick Up In-Store service.

Below are highlights of “Pre-Black Friday” deals, available at Toys“R”Us stores and online at Toysrus.com beginning SUNDAY, November 19 through WEDNESDAY, November 22 at 9 pm, while supplies last (no rain checks).

  • SAVE $100 on NERF N-Strike Elite Terrascout Remote Control Drone Blaster; Was $199.99, Now $99.99
  • SAVE Over 65% on Playskool Friends Sesame Street Love2Learn Elmo; Was $69.99, Now $19.99
  • SAVE $50 on Motorola for Babies“R”Us® 5 inch Video Baby Monitor – Comfort50; Was $109.99, Now $59.99

Below are highlights of doorbusters deals available at Toys“R”Us stores only on THURSDAY, November 23 from 5pm to midnight, while supplies last (no rain checks).

  • SAVE 50% on Barbie Pink Passport 3-Story Townhouse; Was $119.99, Now $59.99
  • SAVE $150 on Power Wheels Boomerang™ 12 Volt Ride-On; Was $399.99, Now $249.99
  • SAVE $30 on Doc McStuffins All-in-One Nursery; Was $79.99, Now $49.99

Below is a selection of additional online and in-store savings that will be available at Toys“R”Us beginning THURSDAY, November 23 at 5pm, and Babies“R”Us® beginning FRIDAY, November 24 at 8am through SATURDAY, November 25 at 12pm, while supplies last (no rain checks).

  • SAVE 33% on ALL Fisher-Price® Infant Toys; Prices Vary
  • SAVE $150 on KidTrax Disney Mickey Mouse Hot Rod Coupe 12 Volt Ride or Disney Minnie Mouse Hot Rod Coupe 12 Volt Ride On; Was $349.99, Now $199.99
  • SAVE $30 on Select Video Games; Prices Vary
  • SAVE ON ALL Babies“R”Us Brand Diapers – Super Packs; Was $19.99, Now $11.99
  • SAVE ON ALL Babies“R”Us Sleep & Play Footies; Was $8.99, Now $5.00
  • BUY ONE, GET ONE FREE on ALL Babyganics products

NOTE: All Thursday through Saturday deals (exclusive of doorbusters) will also be accessible on Toysrus.com/BlackFriday beginning WEDNESDAY, NOVEMBER 22 at 9pm EST online at Toysrus.com.

To help ensure eager deal-hunters can check-off their holiday gift list, Toys“R”Us will also offer a variety of services in its stores throughout Thanksgiving weekend:

  • Buy Online, Pick Up In-Store: In 2016, 44% of consumers shopped online, and 40% in-store*. That’s why Toys“R”Us is giving customers the best of both options during the busiest time of year. Place an order online, pick it up at your local store.
  • In-Store G.P.S. Navigator: Not sure where to start? Customers will find dedicated G.P.S. (Guru of Play Stuff) Navigators at the front of stores who can help point out the best gift ideas based on a child’s age and interest.
  • Layaway: Toys“R”Us is bringing back its free layaway service, plus, now through Saturday, December 9, Toys“R”Us will pay-off one individual’s layaway order per day (up to $200)***. For more information about Layaway, visit https://www.toysrus.com/layaway.

The deals don’t stop after the leftovers are finished – Toys“R”Us customers can expect huge discounts on thousands of the hottest items online during Cyber Week, which begins Saturday, November 25 at 7am EST. While Price Match will not be available from Sunday, November 19, through Friday, December 1 at 6am local time, customers can take advantage of Price Match throughout the holiday season. The company’s new and improved policy guarantees that if a customer finds a toy or baby item advertised at a lower price at another store, Toys“R”Us will honor its Price Match Guarantee. Plus, Toys“R”Us will donate $1 to the Marine Toys for Tots Foundation for each time a customer uses the company’s Price Match services now through Sunday, December 24***. For more information, visit Toysrus.com/PriceMatch.

To learn more about the holiday deals offered throughout the Thanksgiving week, visit the company’s official blog, No Assembly Required and follow @ToysrusNews.

* National Retail Federation, Retailers Made Black Friday Irresistible for Customers with Great Deals, Online and In-Store
** Toys“R”Us stores nationwide will open at 5pm on Thursday, November 23 and remain open until 11 pm on Friday, November 24, except for stores in Paramus, NJ, which will open on Thanksgiving from 5 – 11 pm and will reopen on Friday, November 24 at 7 am – 11 pm; stores in Watchung, NJ, which will open on Thanksgiving from 5 – 9pm and will reopen Friday, November 24 from 6 am – 11 pm; and the store in New York City (Times Square) which will open at 8am on Thursday, November 23 and remain open until 12 am Saturday, November 25 (this location will reopen on Saturday, November 25 at 9am for regular business hours). Select stores in Maine, Massachusetts, and Rhode Island will also have varying store open times.
*** Winners will be chosen at the end of every week and will be given a $200 gift card to Toys“R”Us stores.
*** Up to 1 Million Dollars.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

Source: Toys“R”Us, Inc.

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Toys“R”Us offers bargain hunters 30 straight hours of shopping from 5pm on Thanksgiving through 11pm on Black Friday

Season’s Most Buzzed About Toy Retailer Cements Itself as the Destination for Play This Holiday Season, Offering Bargain Hunters Guidance, Convenience and Deals on the Toys Topping Every Kids’ Wish List

WAYNE, NJ, 2017-Nov-08 — /EPR Retail News/ — For deal seekers looking to get an early start on holiday shopping (and walk off their turkey dinner and pumpkin pie), Toys“R”Us® will open its doors at 5 pm (local time) on Thanksgiving and remain open through 11 pm on Friday, November 24 for 30 straight hours of shopping*. In 2016, the National Retail Federation found that nearly 100 million people shopped brick and mortar stores during Thanksgiving weekend.

To celebrate the official start of this year’s holiday shopping season, Toys“R”Us customers can expect to find doorbuster deals, dedicated toy “gurus,” and helpful services like Layaway, In-Store Pickup, and store maps to make holiday shopping more convenient. New parents can rest easy (no really, get some sleep) because Babies“R”Us® stores nationwide will be closed on Thanksgiving, but open at 8am on Friday, November 24 with doorbuster savings that shoppers won’t want to miss.

And for the millions of people who begin their holiday shopping in early November, now is the time to take advantage of limited time savings and year-round services:

  • Military Appreciation Week – Through Saturday, November 11, Toys“R”Us is offering 15% off in-store purchases** to customers who show a valid Military ID.
  • Notable November Deals – The company’s annual go-to holiday catalog, The Ultimate Guide to Play, features savings on hundreds of the year’s hottest toys and brands, such as Imaginext®, Doc McStuffins, Paw Patrol and more. Deals and offers are valid through Saturday, November 18, including a FREE $10 Toys“R”Us Gift Card on purchases of $75 or more.
  • Price Match Promise – While not available during the Thanksgiving weekend, the company’s new and improved Price Match Promise guarantees that if a customer finds a toy or baby item advertised at a lower price at another store, Toys“R”Us will honor its Price Match Guarantee, and donate $1 to the Marine Toys For Tots Foundation***. For more information, visit Toysrus.com/PriceMatch.

To learn more about services being offered at Santa’s satellite toy office throughout Thanksgiving weekend, visit the company’s blog, No Assembly Required and follow @ToysrusNews.

*Toys“R”Us stores nationwide will open at 5pm on Thursday, November 23 and remain open until 11 pm on Friday, November 24, except for stores in Paramus, NJ, which will open on Thanksgiving from 5 – 11 pm and will reopen on Friday, November 24 at 7 am – 11pm; stores in Watchung, NJ, which will open on Thanksgiving from 5 – 9 pm and will reopen Friday, November 24 from 6 am – 11 pm; and the store in New York City (Times Square) which will open at 8am on Thursday, November 23 and remain open until 12 am Saturday, November 25 (this location will reopen on Saturday, November 25 at 9 am for regular business hours). Select stores in Maine, Massachusetts, and Rhode Island will also have varying store open times.

**Valid thru 11/11/17. Offer available in-store only. Offer includes active Military personnel, retirees, reservists and dependents with Military ID. Excludes baby food, diapers, formula, wipes, Gift Cards, Red Hot Deal & Hot Price items, Adidas Apparel, American Girl, Anki Cozmo, Aristotle, Baby Jogger, Baby K’Tan, Beaba, BOB, Boba, Boppy Bare Naked Pillow, Bugaboo, Build-A-Bear, Casio, Claire’s, Clek, Converse Clothing & Shoes, Cybex, Diono, Ergobaby, Halo Bassinest, LEGO construction sets, Lillebaby, Maclaren, Maxi-Cosi, Mifold, NECA (National Entertainment Collectibles Association), Nike Apparel, Nintendo Switch accessories, Nintendo Switch software, Owlet, Peg Pérego, Quinny, Sphero, Stokke, The Elf on the Shelf, Thule, Ugg Shoes, electronic learning hardware, laptops, netbooks, tablets, video games, video game hardware, video game pre-orders, Apple iPad & iPod, SquareTrade Protection Plans, phone orders, Special Orders, all fees, and shipping. One coupon per customer. Not valid with any other “R”Us total transaction offer or on prior purchases. Value is forfeited if item is returned. Coupon prorated among eligible items purchased. Only original coupons accepted. Void where prohibited. Valid USA only. Cash value 1/100 of 1¢

*** Toys“R”Us will donate $1 to the Marine Toys for Tots Foundation – up to $1 million – through December 24, 2017.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

Source: Toys“R”Us, Inc.

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Toys“R”Us® and Babies“R”Us® announce special military discount from November 4-11

Retailer Celebrates Military Families Nationwide with Special In-Store Savings, Partnership with Select Naval Exchange Stores and More

WAYNE, NJ, 2017-Nov-06 — /EPR Retail News/ — Each year the nation pauses to thank our country’s Military members for the numerous sacrifices they and their loved ones make throughout the year. While there are no words or dollars that can make up for the time away, Toys“R”Us® and Babies“R”Us®, is announcing today a special military discount – as a way to demonstrate our appreciation for our country’s service men and women. Customers with a valid Military identification card will receive 15% off in-store purchases* from Saturday, November 4 through Saturday, November 11.

All military personnel – active, retirees, reservists and dependents – can get a head start holiday shopping and enjoy this sale to check-off those must-have hot toys for the little ones in their life. Forgot to print the emailed coupon? No worries, stores will have coupons available at check-out for qualifying customers to redeem.

“As a former Marine, I understand and appreciate what it means to serve your country, as do the hundreds of veterans who work for our company,” said Mark Johnson, Executive Vice President, U.S. Marketplace Operations, Toys“R”Us and Babies“R”Us. “This is a great opportunity for us to do a little something extra to support and show our deep gratitude to the millions of military members (current and retired) and their children, particularly during a time of year where we are all so focused on families.”

Each year, Toys“R”Us hires thousands of U.S. veterans, while also supporting our team members who have been deployed overseas or domestically. To make it even easier for men and women in uniform to shop with us, Toys“R”Us recently launched a test with the Naval Exchange Stores (Nexcom) to stock shelves with toys from our exclusive science education product line, at locations in Virginia, Hawaii and California. Military stationed at Fort Bliss Military base in El Paso, Texas also have a Toys“R”Us express store located on the base.

For the past 14 years, Toys“R”Us has also been the number one corporate partner for the Marine Corps Foundation’s Toys for Tots program. Each holiday season, the Toys for Tots Program collects new, unwrapped toys and distributes them as Christmas gifts to children in need in local communities around the country.

On Saturday, November 11, all Toys“R”Us and Babies“R”Us stores (excluding express and outlet stores) will host a National Veteran’s Appreciation Day in-store event from 12:00 pm – 1:00 pm (local time). Geoffrey the Giraffe will be available to take photos with kids of all ages, there will be themed coloring sheets and more.

To learn more, visit the company’s blog, No Assembly Required and follow @ToysrusNews.

*Valid thru 11/11/17. Offer available in-store only. Offer includes active Military personnel, retirees, reservists and dependents with Military ID. Excludes baby food, diapers, formula, wipes, Gift Cards, Red Hot Deal & Hot Price items, Adidas Apparel, American Girl, Anki Cozmo, Aristotle, Baby Jogger, Baby K’Tan, Beaba, BOB, Boba, Boppy Bare Naked Pillow, Bugaboo, Build-A-Bear, Casio, Claire’s, Clek, Converse Clothing & Shoes, Cybex, Diono, Ergobaby, Halo Bassinest, LEGO construction sets, Lillebaby, Maclaren, Maxi-Cosi, Mifold, NECA (National Entertainment Collectibles Association), Nike Apparel, Nintendo Switch accessories, Nintendo Switch software, Owlet, Peg Pérego, Quinny, Sphero, Stokke, The Elf on the Shelf, Thule, Ugg Shoes, electronic learning hardware, laptops, netbooks, tablets, video games, video game hardware, video game pre-orders, Apple iPad & iPod, SquareTrade Protection Plans, phone orders, Special Orders, all fees, and shipping. One coupon per customer. Not valid with any other “R”Us total transaction offer or on prior purchases. Must be surrendered at time of purchase. Value is forfeited if item is returned. Coupon prorated among eligible items purchased. Only original coupons accepted. Void where prohibited. Valid USA only. Cash value 1/100 of 1¢.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

SOURCE: Toys“R”Us, Inc.

MEDIA CONTACT

1(973) 617-5900
press@toysrus.com

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Toys“R”Us® introduces Play Chaser its new, free-to-play, augmented reality (AR) app

Playtime Is On as The Company’s Free-to-Play AR App Rolls Out to Stores Nationwide 

WAYNE, NJ, 2017-Oct-30 — /EPR Retail News/ — From championing unstructured play for kids of all ages, to making its stores more than just a place to shop with Play Labs, Toys“R”Us® is continuing its mission to set play free with the introduction of Play Chaser, its new, free-to-play, augmented reality (AR) app. Following a 23 store test that saw thousands of kids racing monster trucks, peeking into a world of safari animals, playing virtual basketball and more at their local stores earlier this month, Play Chaser has now rolled out to all Toys“R”Us locations nationwide.

Toys“R”Us enlisted some of the brightest tech brains in the toy industry to develop the app: PlayFusion, the creators of Lightseekers (an action adventure role playing game that fuses together AR, physical trading cards, digital action figures). With the help of PlayFusion’s proprietary computer vision technology, the app activates different AR games and play experiences on the screen of a customer’s smartphone or tablet. With the app open, players use their devices to unlock experiences by scanning designated Play Chaser signage featured throughout Toys“R”Us.

“We know consumers want more than just a place to shop – they want experiences – and at Toys“R”Us, they want to play,” said Richard Barry, Global Chief Merchandising Officer, Toys“R”Us and Babies“R”Us®. “With Play Chaser, we’re transforming shopping into something beyond just the products we sell, bringing our stores to life with interactive, unique content that will resonate with customers and importantly the players – kids!”

The first scan point, a front-of-store sign featuring everyone’s favorite giraffe, activates a virtual Geoffrey who pops out of a toy box and welcomes kids to the store, then sends them off on their quest for play. The more than 10 interactive play experiences have something for every kid: fishing in a virtual pond, popping virtual balloons floating around the store or caring for a digital baby doll.

For more details, and to download video and images of Play Chaser in action, visit the company’s blog, No Assembly Required.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants.  For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

SOURCE: Geoffrey, LLC.

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Toys“R”Us® releases holiday catalog Ultimate Guide to Play

Wayne, NJ, 2017-Oct-23 — /EPR Retail News/ — Black Friday is only a little more than a month away, but the deals are starting even sooner. Loyal Toys“R”Us® shoppers can expect to find copies of this year’s highly-anticipated holiday catalog, The Ultimate Guide to Play – in homes beginning Thursday, October 19 and in newspapers on Sunday, October 29. With 41 percent of customers starting their shopping in October*, Toys“R”Us is kicking off hot deals beginning Thursday, October 26 running through Saturday, November 18, including on items from the company’s Holiday Hot Toy List that are topping kids’ wish lists, such as FurReal Roarin’ Ivory the Playful Tiger ($15 savings), Doc McStuffins Baby All-in-One Nursery ($20 savings), and Imaginext® DC Super Friends™ Batbot Xtreme ($15 savings)**.

Parents have relied on this go-to gift-guide for decades as a source of inspiration and fun and this year, we’ve added a number of new elements to cement our position as champions of play for kids everywhere.

  • Parents Night Out: Toys“R”Us is giving parents the opportunity to shop sans kids during special Parents Night Out Events on Sunday, November 12 and Thursday, November 30 from 8-10pm local time***. During these grown-up events, gift-buyers will have access to a designated shopping expert, hot toy demonstrations, games for the big kids at heart (hot chocolate bar, raffles and more), and sweepstakes.
  • Play Lab: Need a play break? On Sunday, November 1, 42 Toys“R”Us locations across the country will update their stores to add Play Labs – a space where families can test out the hottest toys of the season (while gift-givers shop for them). To find a Play Lab near you, visit https://www.toysrus.com/playlab.
  • Play Chaser: The company’s new AR app, Play Chaser, is bringing stores virtually to life through an interactive gaming experience, and now it is helping kids quickly and easily assemble an interactive list of their favorite toys from The Ultimate Guide to Play catalog. To download Play Chaser visit, https://www.toysrus.com/playchaser.

Toys“R”Us wants holiday shoppers to take advantage of services that are offered throughout the year, including:

  • Price Match: There’s no need for shoppers to visit multiple retailers to get the best deal. If customers find a hot toy (or any toy) advertised at a lower price at another store, Toys“R”Us will honor its Price Match Guarantee. New this holiday season, for every customer that takes advantage of our Price Match Promise now through Sunday, December 24, Toys“R”Us will donate $1 to the Marine Toys For Tots Foundation (up to $1 million). To learn more about Toys “R”Us’ Price Match Promise visit https://www.toysrus.com/pricematch
  • Layaway and Then Some: Toys“R”Us will once again offer free layaway services this holiday season, waiving the usual fee. Plus, beginning Sunday, November 5, through Saturday, December 9, Toys“R”Us will pay off one individual’s layaway order per day (up to $200)****. For more information about Toys“R”Us’ Layaway, visit https://www.toysrus.com/layaway.

For more on this year’s Ultimate Guide to Play or holiday services available at Toys“R”Us, visit the company’s corporate blog, No Assembly Required.

* National Retail Federation, Retailers to Prepare for Post-Election Holiday Shopping
** While supplies last, no rainchecks.
*** Toys“R”Us stores in the U.S. will open at 8:00pm local time on Sunday, November 12, except for stores in Paramus, NJ, and Dedham, MA, which may have varying event dates due to local ordinances (Toys“R”Us Express and Toys“R”Us Outlet locations are excluded from this event, apart from Toys“R”Us Times Square).
**** Winners will be chosen at the end of every week and will be given a $200 gift card to Toys“R”Us stores.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

SOURCE: Toys“R”Us, Inc.

MEDIA CONTACTS

Corporate Communications

1(973) 617-5900
press@toysrus.com

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Toys“R”Us® Children’s Fund donates $1 million to the Hamilton Education Program

WAYNE, NJ, 2017-Oct-18 — /EPR Retail News/ — As part of its ongoing commitment to support children and families – which includes serving as champions of play for kids of all ages – today (October 16, 2017) the Toys“R”Us® Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., announced it has donated $1 million to the Hamilton Education Program (EduHam). The donation provides thousands of high school students with a once in a lifetime opportunity to experience the hit musical HAMILTON through an innovative education program that focuses on history and the performing arts.

Over the course of several weeks, nearly 25,000 Title 1 high school students in Los Angeles, Chicago and New York, will learn the past is far from boring. During the program, kids will see history through a new lens by studying Alexander Hamilton and nation’s Founding Fathers, and by creating their own performance, such as an original song, spoken word or rap piece. Toys“R”Us worked closely with the EduHam team – co-founded by Lin-Manuel Miranda and the Gilder Lehrman Institute of American History – to ensure its donation would give each student a show-stopping final curtain call in their HAMILTON journey: the opportunity to experience the musical first-hand, in their hometown.

“At Toys“R”Us, kids are our number one priority – whether they’re just a few weeks old, or in this case, walking the halls of high school,” said Dave Brandon, Chairman and Chief Executive Officer, Toys“R”Us, Inc. “We’re honored to support this five-year program and the thousands of students and teachers involved because we believe in the power that HAMILTON and EduHam has to help students flourish – giving them a much-needed artistic and educational outlet, while making history fun.”

“I am grateful for Toys“R”Us and its very generous gift to allow thousands of students across the U.S. the opportunity to study the Founding Fathers of our country through the Hamilton Education Program,” said HAMILTON creator, Lin-Manuel Miranda. “Without support like this, we would not be able to share this impactful program with these students. #Eduham continues to be one of my greatest joys in creating HAMILTON. “

To read more about the program, please visit https://www.toysrusinc.com/blog/toysrus-eduham-musical-magic.

HAMILTON is the story of America’s Founding Father Alexander Hamilton, an immigrant from the West Indies who became George Washington’s right-hand man during the Revolutionary War and was the new nation’s first Treasury Secretary. Featuring a score that blends hip-hop, jazz, blues, rap, R&B, and Broadway, HAMILTON is the story of America then, as told by America now.

Charitable Giving at Toys“R”Us
Toys“R”Us, Inc. is a global partner in philanthropic programs that advocate for the safety and happiness of all children. The company places a strong focus on partners and programs that provide basic necessities and opportunities for children in-need. Together with its charitable arm, the Toys“R”Us Children’s Fund, Toys“R”Us has contributed more than $230 million to changing the lives of children around the globe.

ABOUT THE GILDER LEHRMAN INSTITUTE OF AMERICAN HISTORY
Founded in 1994 by philanthropists Richard Gilder and Lewis E. Lehrman, the Gilder Lehrman Institute of American History is the leading American history nonprofit organization dedicated to K–12 education. With a focus on primary sources, the Gilder Lehrman Institute illuminates the stories, people and moments that inspire students of all ages and backgrounds to learn and understand more about history. Through a diverse portfolio of education programs, including the acclaimed Hamilton Education Program (#eduham), the Gilder Lehrman Institute provides opportunities for nearly two million students, 30,000 teachers and 14,000 schools worldwide.

For information on The Gilder Lehrman Institute of American History, visit www.gilderlehrman.org, www.Facebook.com/gilderlehrman, https://www.instagram.com/gilderlehrman and https://twitter.com/Gilder_Lehrman.

Source: Toys“R”Us, Inc.

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Toys“R”Us partners with Mirakl to support the creation of new online marketplace for Toys“R”Us® and Babies“R”Us®

Wayne, NJ, 2017-Sep-29 — /EPR Retail News/ — Toys“R”Us, Inc. today announced that it has entered into an agreement with Mirakl, the leading global marketplace solutions provider, to support the creation of a new online marketplace for the Toys“R”Us® and Babies“R”Us®businesses in the United States and Canada. The platform, set to launch in 2018, will enable Toys“R”Us to increase its product selection and decrease time to market for new merchandise, as part of the company’s commitment to serve its customers whenever, wherever and however they want to shop.

“As the leading toy and baby retailer, customers expect us to have the latest and greatest assortment of products available. The marketplace model provides the opportunity to accomplish just that,” said Lance Wills, TRU Global Chief Technology Officer. “We look forward to working with Mirakl, and its experienced team, to bring this user-friendly shopping option to our customers.”

Beyond enhancing its breadth and depth of selection, the online marketplace will allow Toys“R”Us to leverage data from third-party products and sellers to identify potential, new retail partners and influence the company’s in-store offerings.

“When we met with the Toys“R”Us team, it was evident they have a clear vision for the future of their business,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We are confident in our ability to support their growth objectives with our Mirakl Marketplace Platform, and we are honored to become one of their trusted partners. We’re thrilled to help Toys“R”Us successfully launch and operate its marketplace and bring joy to millions of more consumers.”

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants.  For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 100 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Toys”R”Us, 1-800-Flowers, Urban Outfitters, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com

SOURCE: Toys“R”Us, Inc.

MEDIA CONTACT

Corporate Communications
1(973) 617-5900 press@toysrus.com

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Toys“R”Us, Inc. Files Voluntary Chapter 11 Petitions in U.S. and Intends to Seek Protection under CCAA in Canada

  • Toys“R”Us and Babies“R”Us Stores and Web Stores across the World are Open and Continuing to Provide World-Class Experiences for Customers
  • Restructuring Process Expected to Enhance Financial Flexibility for Investments in Growth Initiatives
  • Company Receives Commitment of Over $3.0 Billion in Debtor-in-Possession Financing to Support Operations

WAYNE, NJ, 2017-Sep-20 — /EPR Retail News/ — Toys“R”Us, Inc. (“the Company”) today (September 18, 2017) announced that the Company and certain of its U.S. subsidiaries and its Canadian subsidiary have voluntarily filed for relief under Chapter 11 of the Bankruptcy Code in the U.S. Bankruptcy Court for the Eastern District of Virginia in Richmond, VA. In addition, the Company’s Canadian subsidiary today intends to seek protection in parallel proceedings under the Companies’ Creditors Arrangement Act (“CCAA”) in the Ontario Superior Court of Justice. The Company intends to use these court-supervised proceedings to restructure its outstanding debt and establish a sustainable capital structure that will enable it to invest in long-term growth and fuel its aspirations to bring play to kids everywhere and be a best friend to parents.

The Company’s operations outside of the U.S. and Canada, including its approximately 255 licensed stores and joint venture partnership in Asia, which are separate entities, are not part of the Chapter 11 filing and CCAA proceedings.

The Company’s approximately 1,600 Toys“R”Us and Babies“R”Us stores around the world – the vast majority of which are profitable – are continuing to operate as usual, providing customers with great service and a curated assortment of merchandise in the toy and baby categories. Customers can also continue to shop for the toy and baby products they are looking for online on the Company’s newly launched www.toysrus.com and www.babiesrus.com web stores. Customers should expect the Company’s loyalty programs, including its Rewards“R”Us, Geoffrey’s Birthday List and Babies“R”Us Registry, to continue as normal.

“Today marks the dawn of a new era at Toys“R”Us where we expect that the financial constraints that have held us back will be addressed in a lasting and effective way,” said Dave Brandon, Chairman and Chief Executive Officer. “Together with our investors, our objective is to work with our debtholders and other creditors to restructure the $5 billion of long-term debt on our balance sheet, which will provide us with greater financial flexibility to invest in our business, continue to improve the customer experience in our physical stores and online, and strengthen our competitive position in an increasingly challenging and rapidly changing retail marketplace worldwide. We are confident that these are the right steps to ensure that the iconic Toys“R”Us and Babies“R”Us brands live on for many generations.”

Mr. Brandon continued, “As the holiday season ramps up, our physical and web stores are open for business, and our team members around the world look forward to continuing to put huge smiles on children’s faces. We thank our vendors for their ongoing support through this important season and beyond. We also appreciate the strong support our investors have provided over time and the constructive role they are playing in this process that will allow us to create a brighter future for our company. And as importantly, we thank our team members in advance for their hard work and dedication to serving the millions of customers who will shop with us this holiday.”

The Company has received a commitment for over $3.0 billion in debtor-in-possession (“DIP”) financing from various lenders, including a JPMorgan-led bank syndicate and certain of the Company’s existing lenders, which, subject to Court approval, is expected to immediately improve the Company’s financial health and support its ongoing operations during the court-supervised process. Toys“R”Us is committed to working with its vendors to help ensure that inventory levels are maintained and products continue to be delivered in a timely fashion.

In conjunction with the Chapter 11 process in the U.S., the Company has filed a number of customary motions with the bankruptcy court seeking authorization to support its operations during the restructuring process and ensure a smooth transition into Chapter 11 without disruption, including authority to continue payment of employee wages and benefits, honor customer programs, and pay vendors and suppliers in the ordinary course for all goods provided on or after the filing date.

Additional information can be accessed by visiting the Company’s restructuring website at www.toysrusinc.com/restructuring, calling the Company’s Information Hotline, toll- free in the U.S. and Canada at (844) 794-3476, or sending an email to toysrusinfo@PrimeClerk.com. Court filings and other documents related to the court- supervised process in the U.S. are available on a separate website administered by the Company’s claims agent, Prime Clerk, at https://cases.primeclerk.com/toysrus. Information about the CCAA proceedings will be available on a separate site maintained by an independent monitor. The appointment of the monitor and address of the monitor website are expected to be announced later today.

Kirkland & Ellis LLP is serving as principal legal counsel to Toys“R”Us, Alvarez & Marsal is serving as restructuring advisor and Lazard is serving as financial advisor.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

For more information please contact:

Lenders and Note Investors:
Matthew Finigan
Vice President
Treasurer
973-617-5808
Matthew.Finigan@toysrus.com

Media:
Amy von Walter
Executive Vice President
Global Communications & Customer Care
201-815-9512
Amy.vonWalter@toysrus.com

press@toysrus.com
973-617-5900

Michael Freitag / Meaghan Repko
Joele Frank, Wilkinson Brimmer Katcher
Tel: (212) 355-4449

Source: Toys“R”Us, Inc.

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Toys“R”Us® to open a temporary store in Knickerbocker Building, Broadway for the holiday season

Company Announces Return to Times Square with Temporary Holiday Shop

Wayne, NJ, 2017-Aug-12 — /EPR Retail News/ — After a nearly two-year absence, Toys“R”Us® today (August 10, 2017) announced that it is returning to Times Square in response to customer demand. The company will open a temporary 35,000 square-foot store located at 1466 Broadway (at the corner of 42nd Street and Broadway) in the historic Knickerbocker Building. Scheduled to open in August, the store will provide kids and families a one-stop toy shopping experience – complete with a dedicated play area – just in time for the holiday season.

“The Times Square holiday shop reunites our brand with an iconic New York destination which we are thrilled about,” said Dave Brandon, Chairman & CEO of Toys“R”Us, Inc. “More importantly, the store offers customers a host of products tailored to the needs of city dwellers and visitors – all in interest of bringing play to kids and families around the world!”

The three-level store in Times Square will have one main entrance on Broadway and include:

Level One: Upon entering the store, customers will be greeted with kid-favorite shop-in-shops that they have come to expect from Toys“R”Us, including Movie HQ (products from this fall’s biggest blockbusters), Hot and New (the hottest holiday toys), Star Wars™, and Marvel, along with must-have New York City memorabilia. Additionally, Level One will host a select assortment of electronic and entertainment items such as FUJIFILM INSTAX® cameras, Nintendo Switch™, and top software launches.

Lower Level: Here shoppers will find a wide variety of R/C, Hot Wheels®, and action figures, as well as city-friendly modes of transportation such as bikes and scooters.

Level Two: In addition to the feature shops on Level One, here customers will find dedicated LEGO® and NERF® shops, and a full assortment of traditional toys across a range of categories, including preschool, games, dolls, learning, collectibles, and arts and crafts.

Play Space: Also on Level Two, kids will have the opportunity to do what they love most – play. This dedicated space will allow kids to play with products out-of-the-box and experience toy demos, truly bringing the toy box to life.

Interactive Elements: In a nod to the company’s former Times Square location, a scaled-down animatronic dinosaur will also live on the second level. Customers will come to find other interactive and life-size toy displays across the three-level space throughout the holiday season.

The company’s Buy Online, Pick Up In-Store service will be available at this location, providing Manhattan’s Toys“R”Us customers with an easy way to pick up thousands of items in under an hour. Its Layaway service will also be offered, giving city shoppers the opportunity to stretch their budgets, secure must-have toys early or keep big gift purchases hidden.*

Landlord representation was provided by Brittany H. Bragg of Crown Retail Services, and Peter Ripka of Ripco Real Estate was the broker representation for Crown Retail Services.

To download the store’s “Opening Soon!” teaser graphic, please click here.

*In-store purchases only. Certain restrictions and exclusions apply. See store for more details.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 815 international stores and over 255 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us, Inc.

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Toys“R”Us announces the appointment of Mark Johnson as EVP, U.S. Marketplace Operations

WAYNE, NJ, 2017-Aug-10 — /EPR Retail News/ — Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today (August 7, 2017) announced Mark Johnson was named Executive Vice President, U.S. Marketplace Operations, effective immediately. He will report directly to Chairman and CEO Dave Brandon.

Mr. Johnson had been serving as interim EVP, Store Operations since May. Johnson joined the company in October 2014 as Regional Director for stores before being promoted to Vice President of Operations, Strategy and Execution in 2015, where he provided leadership across multiple store teams with a focus on driving sales and consistent operational execution in the marketplace.

In his new role, Mark Johnson will be responsible for delivering an exceptional shopping experience for customers across the company’s Toys“R”Us® and Babies“R”Us® brick and mortar locations in the U.S. This includes virtually every aspect of the company’s retail operation, from people, process and planning to ensuring flawless execution for customers. Mr. Johnson will also serve as a member of the company’s Global Leadership Team, providing strategic direction and support for Store Operations.

“As we work to grow and build our brands across the globe, the customer experience is at the core of everything we do,” said Mr. Brandon. “Over the last several years, Mark has been a key player in the evolution of our brick and mortar store operations and in this important leadership position, he will have even greater opportunity to help our store teams become trusted friends and advocates for kids and their families.”

Prior to joining the company, Mr. Johnson served as Regional Manager for Walmart Stores, U.S., where he led process and customer service excellence. He was a Partner at McKinney Rogers Global Business Execution Consultancy, where he provided counsel to senior leaders at Walmart and other businesses undergoing transformation. Earlier in his career, Mr. Johnson served in the United States Marine Corps before retiring in 2007.

Mr. Johnson received his bachelor’s degree in economics from the University of Texas at Austin and a Master of Military Science from the Marine Corps University in Quantico, VA. In addition to his full-time role, Mr. Johnson is an Athlete Ambassador for the National Down Syndrome Society. He lives in New Jersey with his wife Karen Lynn Johnson, and is the proud father of four children and three grandchildren.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 815 international stores and over 255 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

For more information please contact:

Media:
Amy von Walter
Executive Vice President, Communications and Customer Care, Toys“R”Us, Inc.
Amy.vonWalter@toysrus.com
(201) 815-9512

Source: Toys“R”Us, Inc.

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Toys“R”Us® teams up with Nickelodeon™ to launch fun-filled events to encourage kids to get up and play

Wayne, NJ, 2017-Aug-09 — /EPR Retail News/ — Over the past few decades, there has been a 25% decrease in the time kids spend playing – to that, Toys“R”Us® says it’s time to set play free. And so, today (August 8, 2017) the company announced that it is teaming up with Nickelodeon™ to launch fun-filled events, a toy sweepstakes and more to encourage kids to get up and play in celebration of Nickelodeon’s Worldwide Day of Play on September 30.

“In an attempt to shape our kids into better versions of ourselves, what we as parents have actually done is over-schedule and regiment their lives – and where’s the fun in that?” said Carla Hassan, Executive Vice President, Global Chief Marketing Officer, Toys“R”Us, Inc. “At Toys“R”Us, we know play has the power to help kids build self-esteem, learn critical thinking and develop early learning skills. But first we need to set play free, which is why we’re so excited to partner with Nickelodeon to encourage kids to play outside the box.”

Throughout August and September, five select Toys“R”Us stores in the U.S. will host outdoor “Time to Play” events packed with fun for the whole family, including Slime photo stations, giant inflatables, obstacle courses and more. Event dates and locations include:
• Saturday, August 12: Toys“R”Us Mesquite (2100 N. Town East Boulevard, Mesquite, TX)
• Saturday, August 19: Toys“R”Us/Babies“R”Us Castleton (8250 Castleton Corner, Indianapolis, IN)
• Saturday, August 26: Toys“R”Us Totowa (445 US Highway 46, Totowa, NJ)
• Sunday, August 27: Toys“R”Us/Babies“R”Us Bay Parkway (8973-95 Bay Parkway, Brooklyn, NY)
• Saturday, September 9: Toys“R”Us Brandon (330 Brandon Town Center Drive, Brandon, FL)

In addition, beginning September 4, kids will have a chance to win some of the hottest toys of the summer through the “Free Play of the Week” Sweepstakes at Toys“R”Us stores nationwide. Kids and parents can sign up at their local Toys“R”Us store’s sweepstakes kiosk to enter for a chance to win that week’s prize including Barbie®, NERF and more.

As a proud partner of Nickelodeon’s Worldwide Day of Play, Toys“R”Us will host family fun and games at Nickelodeon’s New York City celebration in Brooklyn, New York’s Prospect Park (Nethermead) on Saturday, September 16 from 10:00 am to 2:00 pm ET.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 815 international stores and over 255 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us

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Toys”R”Us® announces exclusive lineup of toys for Comic Convention in San Diego, CA

WAYNE, N.J., 2017-Jul-17 — /EPR Retail News/ — Toys”R”Us® today (July 6, 2017) announced its exclusive lineup of must-have playthings to help celebrate one of the world’s largest pop culture shows, Comic Convention in San Diego, CA. Conventioneers and online shoppers can visit Toys”R”Us at the Entertainment Earth booth (#2343) from Wednesday, July 19 to Sunday, July 23 or Toysrus.com/ComicConvention from Thursday, July 20 to Sunday, July 23 to shop the hottest items from the world’s biggest entertainment brands, including Spider-Man, WWE®, TRANSFORMERS and Power Rangers.

To help prepare for this year’s show, collectors can now view the full roster of action figures, dolls and more at the official Toys”R”Us blog, No Assembly Required.

All Comic Convention merchandise is available while supplies last, so fans are encouraged to make purchases early.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source:  Toys“R”Us, Inc.

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Toys“R”Us® fundraising campaign for St. Jude Children’s Research Hospital® raised nearly $3 million

Toys“R”Us® fundraising campaign for St. Jude Children’s Research Hospital® raised nearly $3 million

 

Fundraising Campaign Drives Critical Awareness and Funds for Children Impacted by Life-Threatening Diseases

Wayne, NJ, 2017-Jul-17 — /EPR Retail News/ — Toys“R”Us® today (July 13, 2017 ) announced that in year one of its three-year commitment to provide $7 million to St. Jude Children’s Research Hospital®, the company and the Toys”R”Us Children’s Fund exceeded the campaign goal raising nearly $3 million that will help provide essential life-saving treatments and services at no cost to its patients.

Click to Tweet: Thanks to generous donations, @ToysRUs raised nearly $3 million for @StJude! #GivingIsAwesome! Learn more at http://bit.ly/2u8qOFy

“Toys“R”Us is all about bringing joy to children and families, and together with St. Jude, we are bringing smiles to their faces at a place and time that really matters most,” said Dave Brandon, Chairman and Chief Executive Officer, Toys“R”Us, Inc. “St. Jude is saving lives, plain and simple. The gravity of what they do for families around the world is unmatched, as they lead in treating and defeating life-threatening diseases affecting children.”

Toys“R”Us kicked off its partnership with St. Jude in March with a larger-than-life event that was truly worthy of the kids who receive care at the hospital in Tennessee. Not only did the event benefit the children receiving treatment at the facility, but also their siblings and parents.

“Toys“R”Us is a brand that cares deeply about the patients and families of St. Jude,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “The first year of our partnership has been remarkably successful. Toys“R”Us and its incredibly kindhearted customers, who are genuinely passionate about our mission, have helped us deliver joy to so many families at St. Jude, and their generosity will continue to help St. Jude find cures and save the lives of children fighting cancer and other life-threatening diseases in communities everywhere.”

Learn more about other Charitable Partners that Toys“R”Us works with here.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 815 international stores and over 255 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Our purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).

Charitable Giving at Toys“R”Us
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source:  Toys“R”Us, Inc.

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Mattel®, Toys”R”Us® and WWE to support Make-A-Wish with new John Cena action figure available exclusively at Toys”R”Us

PHOENIX, 2017-Jul-15 — /EPR Retail News/ — Three national corporate sponsors of Make-A-Wish® are coming together to support the organization that grants life-changing wishes for children with critical illnesses. Mattel®, Toys”R”Us® and WWE are partnering to launch a new John Cena action figure – available exclusively at Toys”R”Us stores nationwide beginning Tuesday, August 15. The presale for the limited-edition collectible begins today, July 11, online at Toysrus.com.

For every purchase of the action figure, Mattel will donate a portion of the proceeds to Make-A-Wish to support the wish granting efforts of the organization.

The figure features John Cena looking match-ready in red, white and blue, stars-and-stripes ring gear. The patriotic color scheme is the result of input from Alex, a Make-A-Wish kid from Los Angeles, Calif. Alex worked with the teams at Mattel and WWE to put his personal design on the new action figure. Alex is an example of the hundreds of wish kids who have wished to meet John Cena and have been forever changed as a result. Having granted more than 500 wishes to date, Cena is the most popular celebrity wish granter in Make-A-Wish history.

“Having the opportunity to meet Alex and witness first-hand his vision behind the action figure was an incredible experience,” said WWE Superstar John Cena. “There is nothing more humbling than a child who could ask for anything in the world asking to meet me, and I will continue to grant wishes as long as I am asked.”

“At Make-A-Wish, we have heard over and over again how wishes have the power to bring families and communities closer together for the better,” said David Williams, Make-A-Wish America president and CEO. “This is a case where wishes have inspired three of our sponsors to work collaboratively to bring the life-affirming nature of a wish to more wish kids, and we could not be more excited.”

In conjunction with the pre-sale of the action figure, now through Monday, July 31, Toys”R”Us will host a social media fundraising initiative benefitting Make-A-Wish America. For every retweet or share of the retailer’s #GivingIsAwesome posts, the company will donate $1 to the organization, up to $25,000.

Another fundraising opportunity will come in late August when five John Cena autographed action figures will be auctioned off to the public on eBay with 100% of revenue generated through the auction benefitting Make-A-Wish.

Mattel, Toys”R”Us and WWE each have a longstanding history with Make-A-Wish as corporate sponsors on a local and national level. Mattel, a national sponsor since 2007, has donated thousands of toys for wish activities and developed co-branded toy items with some of its most popular brands like Hot Wheels® and Barbie®. Toys”R”Us regularly donates toys and gift cards for shopping sprees in addition to providing annual grants from the Toys”R”Us Children’s Fund – leading to more than $3.5 million in donations in nearly 20 years. In addition to providing monetary support, WWE has granted thousands of wishes to meet Superstars as well as donated event tickets since the early 1980s.

To learn more about this unique collaboration and find out how to make more wishes possible, visit www.wish.org/JohnCenaFigure.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

SOURCE: Make-A-Wish(R)

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Babies“R”Us partners with Huggies to support the No Baby Unhugged initiative

Wayne, NJ, 2017-Jul-03 — /EPR Retail News/ — One in three U.S. parents suffer from the inability to provide fresh, clean diapers for their baby, according to a study by Huggies. To help raise awareness of the nation’s growing diaper need, Babies“R”Us is partnering with Huggies to support the No Baby Unhugged initiative to help ensure some of the 5.3 million babies in the U.S. who live in poor or low-income families benefit from the basic necessities such as diapers and wipes, that all babies need. During the months of July, August and September, Babies“R”Us and Huggies will donate a day’s worth of diapers to the National Diaper Bank Network (up to 1.5 million diapers), when a customer purchases or adds a Value Box of Huggies diapers to their registry in-store or online at Babiesrus.com.

“There is a harsh reality that millions of babies in the U.S. do not have access to basic necessities like clean, dry diapers,” said Robert Magarino, Vice President General Business Manager, Babies“R”Us. “Babies“R”Us is deeply committed to partnering with organizations that lead the way in helping keep children healthy and safe – which is why joining Huggies and the No Baby Unhugged initiative was a natural fit. We are grateful for the chance to work with Huggies to generate awareness and do our part to address a need in the communities where we work and live.”

“Since 2010, our No Baby Unhugged program has donated more than 200 million diapers and wipes to families in need,and yet there is still more to be done,” said Guisy Buonfantino, president of Kimberly-Clark Baby and Child Care North America. “We are excited to partner with Babies“R”Us and the National Diaper Bank Network to help raise awareness for this issue, and donate up to 1.5 million diapers to provide families with the resources they need to care for their babies.”

Here’s How You Can Help
During the months of July, August and September, shoppers who visit a Babies“R”Us store or Babiesrus.com have the opportunity to help provide families in need with clean, dry diapers. By purchasing or adding a Value Box of Huggies diapers to a registry, Babies“R”Us and Huggies will donate one day’s worth of diapers (up to 1.5 million) to the National Diaper Bank Network, particularly in states that need it most, including New York, Florida and Texas. The No Baby Unhugged program was developed by Huggies in 2010 and works to combat diaper need – the inability to provide fresh, clean diapers for baby. According to Huggies’ Every Little Bottom study1 , diaper need is a struggle that one in three American families face, often times leading to health risks in children caused by reuse of soiled diapers, as well as child development delays due to exclusion from early childhood education programs.

Learn more about closing the diaper gap: Babies “R”Us and Huggies Provide 1.5 Million Diapers to Babies In-Need

1Huggies, Huggies Every Little Bottom Study: Diaper Need in the U.S. and Canada (Huggies: June 2010), 1-48.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 883 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 60,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $130 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Charitable Giving at Toys“R”Us

Toys“R”Us, Inc. is a global partner in philanthropic programs that advocate for the safety and happiness of all children. The company places a strong focus on partners and programs that provide basic necessities and opportunities for children in-need. Together with its charitable arm, the Toys“R”Us Children’s Fund, Toys“R”Us has contributed more than $230 million to changing the lives of children around the globe.

About the Huggies Brand

Huggies believes deeply in the Power of Hugs. That’s why every Huggies diaper and wipe is inspired by parents’ hugs. For nearly 40 years, Huggies has been helping parents provide love, care and reassurance to help babies thrive. No Baby Unhugged is Huggies promise to ensure babies get the care they need to thrive – from innovative everyday products, growing hospital hugger programs and specially-designed products for the tiniest of babies, to diapers and wipes donations. Huggies is the fastest growing diaper brand in hospitals and partners with NICU nurses to develop diapers and wipes that meet the specific needs of pre-term infants. For more information on Huggies No Baby Unhugged program visit the “Why Huggies?” page at Huggies.com.

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share positions in 80 countries. To keep up with the latest news and to learn more about the Company’s 145-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.

Contact:

Taylor O’Donnell
Toys”R”Us Public Relations
973-617-5634
Taylor.ODonnell@toysrus.com

Jessica Offerjost
Toys “R”Us Public Relations
973-617-4766
Jessica.Offerjost@toysrus.com

Source: Toys “R”Us  Inc.

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Toys“R”Us unifies its Japan, Greater China and Southeast Asia businesses

WAYNE, NJ and TOYKO, JAPAN, 2017-Apr-14 — /EPR Retail News/ — Toys“R”Us, Inc. today (April 11, 2017) announced that it has entered into an agreement to unify its Toys“R”Us, Japan business with its Toys“R”Us business in Greater China and Southeast Asia, a joint venture between Toys“R”Us, Inc. and Fung Retailing Limited. Under this agreement, Toys“R”Us, Japan, which operates 160 stores in the country, will become part of Toys“R”Us, Asia Ltd. The combined business will now be approximately 85 percent owned by Toys“R”Us, Inc. and approximately 15 percent owned by Fung Retailing.

Toys“R”Us Asia Ltd and its subsidiaries operate 223 stores in Greater China and in the Southeast Asia markets, which includes Toys“R”Us stores in Brunei, China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand, and licenses an additional 34 stores in the Philippines and Macau. Andre Javes, President, Toys“R”Us, Asia Pacific, will continue to oversee all operations of the combined businesses, as well as Toys“R”Us, Australia.

“This expansion marks another milestone for Toys“R”Us as a global company,” said Dave Brandon, Chairman and Chief Executive Officer, Toys“R”Us, Inc. “The businesses are highly complementary with regards to markets, products and technology, and we believe that the strategic decision to consolidate them will allow us to streamline operations and accelerate innovation to continue to deliver a world-class experience for our customers in Asia. We look forward to working more closely with Fung Retailing, our trusted and valued business partner, as we further our mission to be the best toy and baby products retail company for the world.”

The Chairman of the Fung Group, Dr. Victor K. Fung said, “We have been involved with Toys“R”Us in Asia since 1985 and are pleased to expand our partnership to include Japan. Toys“R”Us is one of the most recognized brands in the world, and our goals for the combined business are to leverage the synergies between the businesses and delight a new generation of consumers with significant purchasing power across the region.”

The combined company will be headquartered in Hong Kong, while a regional office will continue to operate in Kawasaki, Japan, where Toys“R”Us, Japan is based.

About Toys“R”Us, Japan
Toys“R”Us, Japan, a subsidiary of Toys“R”Us, Inc. employs approximately 6,600 associates in Japan. The company currently operates 160 Toys“R”Us and Babies“R”Us stores nationwide (as of April, 2017), as well as the Toys“R”Us/Babies“R”Us Online Store (www.toysrus.co.jp), carrying quality products from trusted domestic and international manufacturers.
Toys“R”Us-Japan, Ltd. www.toysrus.co.jp/corporate/CSfCompany.jsp#
Toys“R”Us/Babies“R”Us Store Locations www2.toysrus.co.jp/store
Toys“R”Us/Babies“R”Us Official Facebook facebook.com/toysrusjp/facebook.com/babiesrusjp
Toys“R”Us/Babies“R”Us Official Twitter twitter.com/toysrus_jp / twitter.com/babiesrus_jp
Toys“R”Us/Babies“R”Us Official Instagram www.instagram.com/toysrus_jp/
Toys“R”Us/Babies“R”Us Official LINE line.me/ti/p/@toysrus_jp

About Fung Retailing Limited
The retailing businesses of privately-held Fung Retailing Limited extend from Greater China to Korea, Singapore, Malaysia, Thailand and the Philippines through a combined network of over 2,700 stores. They include stores operated separately and independently by publicly-listed Convenience Retail Asia Limited (SEHK:00831) and Trinity Limited (SEHK:00891), as well as the privately-held Branded lifestyle Holding Limited, Fung Kids (Holdings) Limited, Toys“R”Us (Asia) Limited and Suhyang Networks Company Limited. Fung Retailing employs over 16,000 staff, and its turnover exceeded US$1.85 billion in 2015.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 883 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 60,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $130 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Contact:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us, Inc.

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Toys“R”Us® kicks off its fundraising campaign to benefit St. Jude Children’s Research Hospital®

Wayne, NJ, 2017-Apr-04 — /EPR Retail News/ — Toys“R”Us® today (April 3, 2017) announced the start of its fundraising campaign in stores and online through June 12 to benefit St. Jude Children’s Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. This is the first of a three-year partnership with St. Jude, in which Toys“R”Us and the Toys“R”Us Children’s Fund have committed to raising $7 million to ensure families never receive a bill from St. Jude for treatment, travel, housing or food because all a family should worry about is helping their child live.

“Toys“R”Us was built on the idea of delivering joy to children and with our customers’ support, we will be doing just that for the kids at St. Jude Children’s Research Hospital,” said Dave Brandon, Chairman and Chief Executive Officer, Toys“R”Us, Inc. “St. Jude is a beacon of hope for children and families in communities everywhere and we are honored to join in its mission.”

“We are thrilled to welcome Toys“R”Us to the St. Jude family,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “Their focus on kids and families, makes this partnership a perfect fit. And the funds raised by this campaign will help fuel the pioneering research and care that leads to cures for children fighting cancer and other life-threatening diseases in communities everywhere.”

It is easy to support St. Jude, customers can donate at any Toys“R”Us or Babies“R”Us location across the U.S. or online at Toysrus.com/GivingIsAwesome. Because the majority of St. Jude funding comes from individual contributors, St. Jude has the freedom to focus on what matters most – saving kids regardless of their financial situation.

#GivingisAwesome and Super Easy
However customers choose to shop, whether online or at one of the 883 Toys“R”Us or Babies“R”Us stores across the U.S., donating is easy. Just $3 can have an impact by providing necessities such as pediatric isolation masks to help protect St. Jude’s young patients with compromised immune systems. Have a few more dollars to spare? For just $7, help St. Jude provide a blank medical teaching doll that helps the hospital’s kids understand medical treatment and procedures.

In addition, between April 23 and April 29, Toys“R”Us will donate $1 to St. Jude (up to $25,000) for every retweet of a special #GivingIsAwesome moment @Toysrus retweet. Follow @ToysRUs on Twitter to help make a difference in the lives of St. Jude patients and families.

Click to Tweet: Did you hear? We’re teaming up with @StJude! Stop by @ToysRUs, @BabiesRUs or donate online. #GivingIsAwesome www.toysrus.com/givingisawesome

To find your local Toys“R”Us or Babies“R”Us store, visit Toysrus.com or Babiesrus.com. To learn more about the partnership or to donate to St. Jude through June 12, visit Toysrus.com/GivingIsAwesome.

About Toys”R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 883 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 60,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Our purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us, Inc.

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Nintendo’s highly-anticipated new console, Switch arrives at Toys“R”Us stores nationwide

Nintendo’s highly-anticipated new console, Switch arrives at Toys“R”Us stores nationwide

 

WAYNE, NJ, 2017-Mar-06 — /EPR Retail News/ — Gamers, rejoice! This Friday, March 3, Nintendo’s highly-anticipated new console, Switch, will hit shelves at Toys“R”Us stores nationwide – no preorder required! A combination home console and handheld, Switch delivers an entirely new way to play whenever and wherever you want. At home, Nintendo Switch rests in a dock that connects to your TV and lets you play to your heart’s content – right from the comfort of your couch. You can also take Switch on-the-go – just remove from the dock and instantly transition to handheld mode. If one toy expert’s opinion isn’t enough, check out our President of Play getting a sneak peak at the game before it hits shelves!

Now, before you skip out of the store gleefully holding onto your beloved new console, don’t forget – games for Switch are sold separately! The Legend of Zelda: Breath of the Wild and Mario Kart are two must-haves if you’re a fan of the classics like me. And, if you like playing in a group, Toys“R”Us will have additional Joy-Con controllers in stock to ensure no one is left out.

Nintendo fans have been waiting patiently (well, for the most part) for this one, so if it’s on your list I suggest getting in line at your local Toys“R”Us store early this Friday (doors open at 9 am). As a resident toy expert, I’ve been around for several of these console launches, and with limited quantities, I’m expecting Switch to sell out faster than a Mushroom Cup race. And, if you miss out, keep checking back with your local store – I have a feeling more will be hitting our shelves in the near future!  About Nicole Hayes: Nicole spent her childhood using her imagination to bring to life everything from the world of LEGOs and the original Nintendo’s Super Mario Brothers, to My Little Ponies and Rainbow Brite. As a first-time mom and a true Toys“R”Us kid with nine years of experience working with beloved brands, such as Thomas the Tank Engine, Strawberry Shortcake, Barney, Cabbage Patch and Atari, Nicole is sure to know the best toys to buy and secrets to share on this season’s hottest items.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us

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Toys“R”Us® becomes the first retailer to bring Lightseekers to all of its stores nationwide

  • Line of Smart Figures, Trading Cards and More Available First at Toys“R”Us Stores Nationwide Starting, Saturday, July 1
  • Pre-sale to Begin Online at Toysrus.com on Monday, April 17

OAK BROOK, IL, 2017-Feb-20 — /EPR Retail News/ — TOMY International, the master toy licensee for Lightseekers, announced today (February 18, 2017) that the world’s leading dedicated toy retailer, Toys“R”Us®, will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories and more to all of its stores nationwide beginning Saturday, July 1. Pre-sale for the assortment will begin online at Toysrus.com starting on Monday, April 17.

Lightseekers, the critically-acclaimed action adventure role-playing game from PlayFusion, is far more than just a game; it’s the fusion of fantasy and reality powered by a proprietary technology platform. Integrating video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards and more, Lightseekers creates the most ambitious transmedia entertainment platform ever envisioned. TOMY will manufacture, distribute and market the entire toy line.

“As the leading toy retailer with a history of supporting some of the most innovative products in the marketplace, we’re very pleased to partner with Toys“R”Us as our exclusive in-store retail launch partner for the Lightseekers toy line,” said Masayuki Nagatake, President and Chief Operating Officer of TOMY International. “We’ve worked with the team at PlayFusion for more than two years to develop a product offering that will disrupt the category and the toy industry as a whole, and are excited to see it on Toys“R”Us shelves this summer.”

Gamers need to be prepared for smart toys and connected play like never before! Lightseekers, a story-rich action adventure RPG (role playing game), built for mobile and tablet. The FusionCore, the high-tech, powerful mini-computer embedded within each action figure and the “brains” behind the smart connected toys, completely eliminates the need for cumbersome NFC portals, allowing the game to seamlessly connect to TOMY’s 7” collector-quality, articulated smart action figures. The characters’ unique attributes, accomplishments, social circle and lineage are stored on the FusionCore in perpetuity. In other words, the game automatically remembers the last character played, enabling on-the-go play without figures in the state that it was when it was last connected. Lightseekers melds together augmented reality trading cards, smart action figures, interchangeable accessories and more.

“We’ve worked with TOMY and PlayFusion to bring Lightseekers to market and see it as a truly unique player in the video game category,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us and Babies“R”Us. “With six decades of toy industry experience behind us, we are constantly searching for new, innovative products to bring to our shelves and are excited to be the first brick-and-mortar retailer to bring this toy line to our customers, making Toys“R”Us the go-to destination for all Lightseekers fans.”

A crucial piece to the transmedia world is the interactive collectible trading card game, with 385+ cards at launch,that further enhances the Lightseekers universe. The digital game, the physical trading cards and figures can be enjoyed independently of one another, but when played together it creates an even more-enhanced game play. Each card, when scanned by the Lightseekers game, delivers immersive augmented reality experiences, rewards game players and unlocks powerful in-game abilities. In addition to cards, the Lightseekers game can reward players for interacting with almost anything—songs on the radio, shows on TV, movies, posters on the wall and much more. Beginning Saturday, July 1, gamers can also find signage at all Toys“R”Us stores across the country that will unlock in-game activities and rewards – providing players with the ultimate gaming experience.

Lightseekers also offers next level interchangeable accessories. Equipping a weapon or accessory onto an action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character by moving the toy.

“Two years ago, PlayFusion set out with a vision to create the future of transmedia entertainment. Today is the first time we’re providing the industry with an opportunity to experience our platform, and we’re delighted that industry leader Toys“R”Us, recognized the innovation and potential of Lightseekers, has come aboard as our retail partner,” said Mark Gerhard, CEO and Co-Founder of PlayFusion. “We’re thrilled to partner with toy industry icons like TOMY and Toys“R”Us to help bring our vision to life.”

About TOMY

TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Chuggington, Sonic the Hedgehog, Lamaze, Zootopia, Inside Out, Miles from Tomorrowland, The Good Dinosaur, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International’s mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

About Toys“R”Us

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 795 international stores and over 259 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About PlayFusion

PlayFusion is an independent, employee-owned, game and technology developer with studios in the UK and USA that is pioneering the future of mixed media connected play. PlayFusion’s proprietary technology platform uniquely fuses video games, robotics, toys, and transmedia entertainment for game developers, toy manufacturers, and other content and brand owners. PlayFusion recently unveiled their new original IP Lightseekers coming in 2017 along with smart toys and trading cards from master toy licensee TOMY.

Contact:

Tel: 1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us, Inc.

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Toys“R”Us appoints Cornell Boggs as its EVP and General Counsel

WAYNE, NJ, 2017-Feb-08 — /EPR Retail News/ — Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today (February 7, 2017) announced the hiring of Cornell Boggs as its Executive Vice President and General Counsel, effective February 15, 2017. He will report directly to Chairman and CEO Dave Brandon.

Mr. Boggs joins Toys“R”Us from Dow Corning Corporation, a large multinational based in Midland, Michigan, where he served as Senior Vice President, General Counsel and Corporate Secretary. In that role, he oversaw teams in Asia, Europe and Latin America, in addition to the U.S. and was responsible for Legal, Government Affairs, Compliance and Ethics.

In his new role, Mr. Boggs will be responsible for leading all legal, corporate governance and legislative matters for the company. He will provide advice and counsel to the Leadership Team on a wide-range of issues, including those focused on achieving the company’s growth objectives. Mr. Boggs will be a key advocate for the Toys“R”Us brand, ensuring the company’s interests are represented in the many places around the globe where it does business. He will also work closely with the Board of Directors in his position as Corporate Secretary.

“Cornell’s extensive global experience extends well beyond traditional legal issues,” said Mr. Brandon. “He brings strong leadership skills, business acumen and an appreciation for the unique complexities of our company. I am confident that he will make a significant contribution to our ongoing transformation and plans for growth.”

Before Dow Corning, Mr. Boggs was Chief Responsibility and Ethics Officer for MillerCoors LLC/Coors Brewing Company. He also held senior level roles with major global companies, including Tyco Plastics and Adhesives, Intel Corporation, Anheuser-Busch, and Monsanto and spent two years with the Department of Justice in Washington, D.C.

Mr. Boggs has a JD and a BA from Valparaiso University in Indiana. He serves on the Boards of his alma mater, where he is Vice Chairman of the Audit Committee, as well as Thrivent Financial, a Fortune 500 financial services company. Mr. Boggs is also a member of the Executive Leadership Council, the preeminent membership organization committed to increasing the number of black executives in C-Suites, on corporate boards and in global enterprises.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 795 international stores and over 259 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:

Amy von Walter
Executive Vice President
Global Communications and Public Relations
Toys“R”Us, Inc.
Amy.vonWalter@toysrus.com
201-815-9512

Source:Toys“R”Us, Inc.

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30 years of partnership: Toys“R”Us remains as K.I.D.S./Fashion Delivers largest retail contributor to its charities

Specialty Toy and Baby Products Retailer Brings Playtime, Learning and Basic Necessities to Millions of Children Through Partnership with K.I.D.S./Fashion Delivers®

Wayne, NJ, 2017-Feb-04 — /EPR Retail News/ — There are 15 million children living in poverty in the U.S. – 50 percent of which are not reading at grade-level by the fourth grade. That means, in addition to the countless babies across the country lacking basic necessities like clothes and diapers, children from coast to coast are also deprived of lucrative play opportunities, something that fosters critical emotional, physical and cognitive development. Over the past three decades, Toys“R”Us® has continually strived to combat these harsh realities, providing more than $100 million in donated books, toys, clothes, diapers, bottles, food and more to K.I.D.S./Fashion Delivers®, a nonprofit organization that distributes children’s fashion and home merchandise to hundreds of community nonprofit agencies nationwide.

  • Play at an Early Age Enhances the Progress of a Child’s Development from 33% to 67%
  • In 2016, Toys“R”Us Donated More Than $42 Million in Products – Including Toys – to Local Charities
  • Toys“R”Us Has Donated Nearly 100,000 Infant Care and Safety Items Over the Last Three Years
  • On Average, Toys“R”Us Donates More Than 12,000 Packs of Diapers to Babies In Need Each Year

Toys“R”Us is among the organization’s original partners and the largest retail contributor to its affiliate charities, including the Variety Children’s Charity (MI) which fosters social inclusion for children with special needs; H.E.R.O.E.S. Care (MO), an organization that provides a support for military families before, during and after deployment; Shelter Partnership (CA), a leader in the fight against homelessness in Los Angeles County; and Caring for Others (GA), an International Human Services organization that works to eradicate poverty around the world.

Sharing a collective mission to help ensure all children – including those affected by a crisis or disability – have the resources needed to keep them safe and healthy, Toys“R”Us has matched each of its 885 Toys“R”Us and Babies“R”Us stores across the country, as well as its distribution centers and corporate office, with local K.I.D.S./Fashion Delivers-affiliated charities serving their respective communities.

* The company’s $100 Million donation is calculated by retail value of product.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 259 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of needSince 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About K.I.D.S./Fashion Delivers, Inc.
K.I.D.S./Fashion Delivers, Inc. is the charity of choice for new product donations made by hundreds of companies in the fashion, home and children’s industries. Donating new merchandise provides these companies with a simple and effective way to help people in need. Founded over 30 years ago, K.I.D.S./Fashion Delivers is a 501(c)(3) nonprofit organization that unites retailers, manufacturers, foundations and individuals to support people affected by poverty and tragedy. K.I.D.S./Fashion Delivers is an extremely efficient charity, with more than 97% of revenue dedicated to its charitable program of distributing apparel, accessories, shoes, home furnishings, toys, books and other useful items. Since 1985, over $1.4 billion of donated products have been distributed through our network of community partners, serving the poor and disadvantaged worldwide. For more information, please visit www.DonateProduct.com.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us, Inc.

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Toys“R”Us announces the appointment of PepsiCo veteran, Carla Hassan as EVP, Global Chief Marketing Officer

WAYNE, NJ, 2017-Jan-25 — /EPR Retail News/ — Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today (January 23, 2017) announced that PepsiCo veteran, Carla Hassan will join the company as Executive Vice President, Global Chief Marketing Officer, effective February 20, 2017. She will report directly to Chairman and CEO Dave Brandon.

Ms. Hassan was most recently Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group, where she was responsible for driving the growth agenda for brands including Pepsi, 7UP, Mountain Dew, and Gatorade.

In her new role, Ms. Hassan will be responsible for developing a global marketing strategy and a best-in-class team to drive growth for the toy and baby businesses. She will also lead the efforts to position and enhance the relevancy of the brand, leveraging relationships with vendors and licensing partners to increase positive consumer perception of the company.

“Creative and effective Marketing will play a critical role in building our brand and business, not only here in the U.S. but around the world,” said Mr. Brandon. “Carla not only has exceptional experience from both a global brand and leadership perspective, she brings with her a passion and reputation for change. I expect to see her immediate positive impact on our Marketing programs and ability to connect with today’s consumers and drive traffic into our bricks and mortar stores and our web store.”

During her thirteen years with PepsiCo, Ms. Hassan held a number of strategic Marketing leadership roles for Quaker and Gatorade in the U.S., and was CMO for the company’s Middle East/Africa food and beverage business. Prior to that she held a variety of marketing roles at The Kellogg Company overseeing well-known brands including Keebler and Eggo.

“I am beyond excited to have the opportunity to steward another iconic brand. As a marketer, a mom and a kid at heart, I see endless opportunities to make this brand even more magical and inspiring,” said Ms. Hassan.

Ms. Hassan has an MBA from the Thunderbird Graduation School of International Management and a bachelor’s degree in International Affairs, Business, Economics and Political Science from the University of Colorado. In 2016, she was named one of Ad Age’s Women to Watch.

In addition to Ms. Hassan’s appointment, the company announced two additional leadership changes. Diane Preston was promoted to Executive Vice President, Supply Chain and Kevin Macnab was promoted to President, International.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 795 international stores and over 259 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Contact:
Media:
Adrienne O’Hara
Executive Director
Global Communications & PR, Toys“R”Us, Inc.
Adrienne.Ohara@toysrus.com
973-617-4383

Jessica Offerjost
Public Relations
Toys“R”Us, Inc.
Jessica.Offerjost@toysrus.com
973-617-4766

Source: Toys“R”Us, Inc.

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Toys“R”Us® announces 39 straight hours of shopping from 6am on Friday, December 23 through 9pm Christmas Eve

Wayne, NJ, 2016-Dec-22 — /EPR Retail News/ — As Santa is preparing his workshop, and many gift-givers are checking wish lists twice, Toys“R”Us® announced that its stores nationwide will open their doors for 39 straight hours of shopping. Beginning at 6 am on Friday, December 23, continuing through 9 pm Christmas Eve* ensuring that all shoppers’ loved ones will find that perfect gift under the tree on Christmas morning.

With only a few days left until children tear off the bows and rip off the wrapping paper to reveal their gifts, customers can take advantage of the toy store’s extended hours to make their last minute purchases when it’s most convenient for them. To help guarantee smiles on the faces of little ones, Toys“R”Us stores nationwide will continue to receive shipments of the most sought-after toys of the year, through Christmas and into the New Year.

Toys“R”Us is also celebrating the holiday season with its 12 Days of Hatchimals giveaway. Toys“R”Us rewards members who shop in-store each day, now through Thursday, December 22, will be automatically entered for a chance to win a $1,000 Toys“R”Us gift card PLUS one of the hottest toys this holiday season, a Hatchimal. A new winner is drawn every day through 12/22, and each day a customer makes a purchase with their Rewards“R”Us number, they’re given a new chance to win** .

To stay up-to-date on the latest news from Toys“R”Us, visit Toysrusinc.com/Press and follow @ToysrusNews.

*Toys“R”Us stores in Paramus, NJ, as well as Toys“R”Us Express and Outlet stores, will not be open 24 hours. All store hours can be found online at Toysrus.com/StoreLocator.

**NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. To enter without purchase, click here. Open to legal residents of the 50 United States (D.C.) 18 years and older that are Rewards“R”Us members. Void where prohibited. Sweepstakes begins 12/11/16 and ends 12/22/16; final winner is drawn 12/23/16. Your Rewards“R”Us member number must be entered for your entry to be valid. Sponsor: Toys“R”Us – Delaware Inc., One Geoffrey Way, Wayne, New Jersey 07470.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 765 international stores and over 245 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Contact:

Tel: 1(973) 617-5900
Email: press@toysrus.com

Source: Toys“R”Us, Inc.

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Toys“R”Us appoints Matthew Finigan as its new Treasurer

Wayne, NJ, 2016-Dec-12 — /EPR Retail News/ — Toys“R”Us, Inc. today (December 9, 2016) announced that Chetan Bhandari, Senior Vice President, Treasurer, Toys“R”Us, Inc. will be departing the company, effective December 13, to pursue a new opportunity.

“Chetan joined the Toys“R”Us team in 2014 to help the company address refinancing challenges with near-term debt maturities. He successfully accomplished this task and, by doing so, made a significant contribution to our transformation,” said Mike Short, Chief Financial Officer, Toys“R”Us, Inc. “We are grateful for his contributions and wish him well as he moves on to a new opportunity.”

Toys“R”Us has a strong bench in its Finance operations and thus has named Matthew Finigan as its new Treasurer, reporting directly to Short. Finigan has been with Toys“R”Us since 2004, most recently as Vice President, Assistant Treasurer. He also worked on the company’s recent, successful refinancing. Finigan is a graduate of New York University, where he received his MBA.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source:  Toys“R”Us, Inc.

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Toys“R”Us, Inc. reports 3Q 2016 earnings

WAYNE, NJ, 2016-Dec-02 — /EPR Retail News/ — Details for the Toys“R”Us, Inc. third quarter 2016 earnings conference call are provided below. On the call, the company’s leadership team will discuss the financial results of Toys“R”Us, Inc. and Toys“R”Us – Delaware, Inc. at 2:00 p.m. ET on Tuesday, December 20, 2016.

Participation in this call is open to the public. Participants should dial-in 15 minutes in advance, using the following:

U.S. Dial-In Number: (855) 687-5546
International Dial-In Number: (786) 800-3917
Conference ID: 28421761

More information is available at www.toysrusinc.com/investors/events-list 

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 880 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 780 international stores and over 245 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

Contact:

Lenders and Note Investors:
Chetan Bhandari
Senior Vice President
Corporate Finance & Treasurer
973-617-5841
Chetan.Bhandari@toysrus.com

Media:
Amy von Walter
Executive Vice President
Global Communications & Public Relations
201-815-9512
Amy.vonWalter@toysrus.com

Source: ToysRUs

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Toys“R”Us® kicks off Cyber Week on Saturday, November 26

Retailer Kicks Off Cyber Week Earlier than Ever, Offering Week-Long Savings, Daily Surprise Offers Online and, for the First Time Ever, In-Store Deals on Cyber Monday

WAYNE, NJ, 2016-Nov-24 — /EPR Retail News/ — Shoppers can prepare for a hefty second helping of savings after the deals and discounts Toys“R”Us® is dishing out this Thanksgiving Weekend. The specialty toy and baby products retailer today (November 23, 2016) announced it will kick off Cyber Week early on Saturday, November 26- ensuring the holidays will be merry and bright for its customers. Thousands of “cyber” deals will be available on Toysrus.com and Babiesrus.com all week long with more than 100 top savings available for the first time in the company’s brick-and-mortar stores exclusively on Cyber Monday. Toys“R”Us is helping customers save on the season’s must-have gifts whenever, wherever and however they want to shop this holiday season.

Before consumers recover from the frenzy of Black Friday, Toys“R”Us and Babies“R”Us® will set the stage for its biggest Cyber Monday ever, offering 15% off any regular priced item site-wide on Sunday, November 27 (online only; exclusions apply). What’s more, savvy-savers can return to Toysrus.com and Babiesrus.com to get $10 off any purchase of $100 or more on Monday, November 28(online only; exclusions apply).

“We want customers to know that the savings don’t end on Black Friday. Between our value offerings and industry-leading assortment, there is no reason to shop anywhere else for toy and baby gift-giving needs this season,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “As we pave the way for a massive Cyber Monday event, we’re offering customers major savings all week long – whether they want to shop online or in-store – on the best of baby products from Graco and Fisher-Price to hot toys from NERF and Barbie.”

Shoppers Get a Head Start on Thousands of Savings
Cyber Week is starting early and lasting longer, amplified only by new surprise deals launching each day. Below are select discounts available online on Saturday, November 26 at Toysrus.com and extending in store beginning on Sunday, November 27 through Saturday, December 3, while supplies last (no rain checks):

• 75% OFF LeapFrog LeapTV- Sale $14.99 (Regularly priced $59.99)
• SAVE $40 on Playskool Sesame Street Play All Day Elmo- Sale $19.99 (Regularly priced ($59.99)
• 50% OFF Zoomer Chomplingz- Sale $19.99 (Regularly priced $39.99)
• 50% OFF FurReal Friends Baby Cuddles My Giggle Monkey- Sale $9.99 (Regularly priced $19.99)
• 40% OFF Shopkins Glitzi Collector’s Case or Sweet Spot playset- Sale $11.99 (Regularly priced $19.99)
• 40% OFF Hot Wheels Auto Lift Expressway- Sale $47.99 (Regularly priced $79.99)
• SAVE $50 ON ALL LEGO Dimensions Starter Packs (Regularly priced $79.99-$89.99)
• 30% OFF Barbie Malibu House- Sale $69.99 (Regularly priced $99.99)
• 25% OFF ALL Avigo bikes
• 20% OFF ALL DC Comics figures and dolls, roleplay and playsets

Serving Up Big Cyber Savings on Top Baby Products
Expectant and new parents can conveniently click their way to savings from home or on-the-go during Cyber Week. Following are select deals valid only on Babiesrus.com beginning on Saturday, November 26 through Tuesday, November 29, while supplies last (no rain checks):

• 50% OFF selected Ju-Ju-Be diapers bags & accessories
• Up to 30% OFF top brands of baby gear including Graco, Fisher-Price, Chicco, Baby Trend, Baby Einstein, Zobo, Safety 1st, 4moms, Britax, Baby Jogger
• 25% OFF ALL Dutailier gliders & ottomans
• 25% OFF ALL Dr. Brown’s 3-pk bottles & gift sets
• 20% OFF Huggies value boxes of diapers regularly priced $42.99-$45.99
• 15% OFF ALL regular-priced cribs (Use promo code CRIBSAVE15 at checkout)
• 25-60% OFF ALL clothing, shoes and accessories (beginning 11/27; some exclusions apply)

Shoppers Rejoice: Cyber Monday is Bigger than Ever Before
The sales are so big they could not be contained online. For the first time ever, customers are invited to Toys“R”Us stores for the notoriously-virtual shopping day to take advantage of more than 100 hot deals. And, as a special gift to its most loyal shoppers, on Cyber Monday, November 28, when Rewards“R”Us members place a $19 or more online order for in-store pickup, they will receive a $5 Reward coupon (exclusions apply). Following are one-day-only deals available on Toysrus.com and in-store on Monday, November 28, while supplies last (no rain checks):

• 30% OFF ALL Barbie Spy Squad dolls & accessories
• 30% OFF Avigo 6 Volt Range Rovers
• 25% OFF Select Peppa Pig Preschool Toys
• 20% OFF ALL Full Price Hasbro Board Games
• SAVE $50 on Sony PS4 Slim Uncharted

To stay up-to-date on the latest news from Toys“R”Us, visit Toysrusinc.com/Press and follow @ToysrusNews.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 765 international stores and over 245 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:

Tel: 1(973) 617-5900
Email: press@toysrus.com

Source: Toys“R”Us, Inc.