Toy Retailer, With Support from its Loyal Customers, Collects Thousands of Toys and More Than $5 Million, Giving the Gift of Play to Millions of Children on Christmas Morning
WAYNE, NJ, 2018-Jan-19 — /EPR Retail News/ — Today (January 17, 2018), Toys“R”Us® announced its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5 million and collected approximately 175,000 toys. The in-store and online fundraiser took place October through December 2017, ensuring some of the 15 million children in-need around the country were met with a visit from Santa this past holiday season. New this year, Toys“R”Us donated $1 to Toys for Tots for every customer that took advantage of the company’s Price Match Promise, resulting in more than half a million dollars contributed towards the campaign.
Over the course of the last 14 years, Toys“R”Us has been championing play alongside the 70-year veteran organization, raising more than $58 million and collecting over 4.5 million toys.
For more information about the company’s mission of giving, visit Toysrusinc.com.
Charitable Giving at Toys“R”Us
Toys“R”Us, Inc. is proud to support organizations that focus on improving their communities, particularly in areas of education, play, children’s health and welfare and disaster relief. Via its charitable arm, The Toys“R”Us Children’s Fund, Toys“R”Us has contributed more than $230 million to nonprofit partners who strive to keep children safe and help them in times of need.