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Babies“R”Us partners with Huggies to support the No Baby Unhugged initiative

Wayne, NJ, 2017-Jul-03 — /EPR Retail News/ — One in three U.S. parents suffer from the inability to provide fresh, clean diapers for their baby, according to a study by Huggies. To help raise awareness of the nation’s growing diaper need, Babies“R”Us is partnering with Huggies to support the No Baby Unhugged initiative to help ensure some of the 5.3 million babies in the U.S. who live in poor or low-income families benefit from the basic necessities such as diapers and wipes, that all babies need. During the months of July, August and September, Babies“R”Us and Huggies will donate a day’s worth of diapers to the National Diaper Bank Network (up to 1.5 million diapers), when a customer purchases or adds a Value Box of Huggies diapers to their registry in-store or online at

“There is a harsh reality that millions of babies in the U.S. do not have access to basic necessities like clean, dry diapers,” said Robert Magarino, Vice President General Business Manager, Babies“R”Us. “Babies“R”Us is deeply committed to partnering with organizations that lead the way in helping keep children healthy and safe – which is why joining Huggies and the No Baby Unhugged initiative was a natural fit. We are grateful for the chance to work with Huggies to generate awareness and do our part to address a need in the communities where we work and live.”

“Since 2010, our No Baby Unhugged program has donated more than 200 million diapers and wipes to families in need,and yet there is still more to be done,” said Guisy Buonfantino, president of Kimberly-Clark Baby and Child Care North America. “We are excited to partner with Babies“R”Us and the National Diaper Bank Network to help raise awareness for this issue, and donate up to 1.5 million diapers to provide families with the resources they need to care for their babies.”

Here’s How You Can Help
During the months of July, August and September, shoppers who visit a Babies“R”Us store or have the opportunity to help provide families in need with clean, dry diapers. By purchasing or adding a Value Box of Huggies diapers to a registry, Babies“R”Us and Huggies will donate one day’s worth of diapers (up to 1.5 million) to the National Diaper Bank Network, particularly in states that need it most, including New York, Florida and Texas. The No Baby Unhugged program was developed by Huggies in 2010 and works to combat diaper need – the inability to provide fresh, clean diapers for baby. According to Huggies’ Every Little Bottom study1 , diaper need is a struggle that one in three American families face, often times leading to health risks in children caused by reuse of soiled diapers, as well as child development delays due to exclusion from early childhood education programs.

Learn more about closing the diaper gap: Babies “R”Us and Huggies Provide 1.5 Million Diapers to Babies In-Need

1Huggies, Huggies Every Little Bottom Study: Diaper Need in the U.S. and Canada (Huggies: June 2010), 1-48.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 883 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including and, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 60,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $130 million in grants to children’s charities. For more information, visit or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at and and on Twitter at and

Charitable Giving at Toys“R”Us

Toys“R”Us, Inc. is a global partner in philanthropic programs that advocate for the safety and happiness of all children. The company places a strong focus on partners and programs that provide basic necessities and opportunities for children in-need. Together with its charitable arm, the Toys“R”Us Children’s Fund, Toys“R”Us has contributed more than $230 million to changing the lives of children around the globe.

About the Huggies Brand

Huggies believes deeply in the Power of Hugs. That’s why every Huggies diaper and wipe is inspired by parents’ hugs. For nearly 40 years, Huggies has been helping parents provide love, care and reassurance to help babies thrive. No Baby Unhugged is Huggies promise to ensure babies get the care they need to thrive – from innovative everyday products, growing hospital hugger programs and specially-designed products for the tiniest of babies, to diapers and wipes donations. Huggies is the fastest growing diaper brand in hospitals and partners with NICU nurses to develop diapers and wipes that meet the specific needs of pre-term infants. For more information on Huggies No Baby Unhugged program visit the “Why Huggies?” page at

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share positions in 80 countries. To keep up with the latest news and to learn more about the Company’s 145-year history of innovation, visit or follow us on Facebook and Twitter.


Taylor O’Donnell
Toys”R”Us Public Relations

Jessica Offerjost
Toys “R”Us Public Relations

Source: Toys “R”Us  Inc.

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