- This is the first advertising campaign following the launch of its Fast Fashion concept
- Kendall Jenner poses for a collection of ethnic influences and natural fabrics
Barcelona, 2016-Jan-18 — /EPR Retail News/ — MANGO presents Tribal Spirit, the first of four trends to be showcased in advertising campaigns this spring-summer 2016. The brand reveals the news just days after announcing a new company strategy based on fast fashion and the launch of a different advertising campaign every month, featuring the trend of the moment together with the face that best defines it. On this occasion the firm counted on the famous American model Kendall Jenner to model a collection of uncontained beauty and cultural fusion, typical of the wildest savannah.
Tribal Spirit is the ethnic-inspired trend for February. The combination of printed fabrics and suede enlivens the natural character of a regular trend during the summer season. An explosion of earth tones, with colours such as mustard, browns, camel and sand are combined with an abundance of accessories to produce outfits of a tribal and free-spirited influence.
On the collection and her latest assignment Kendall said: “I am delighted to have been chosen to present the Tribal Spirit part of the collection. I love wearing the designs, fabrics and shapes – they really speak of the allure of nature which I know this collection was inspired by. The shots we created on set reflect the natural undertones of the collection while showing really beautiful, striking pieces! It was a great shoot and working with the entire Mango team was an amazing experience!”
A regular on the top catwalks of the fashion world, Kendall has modelled for top brands including Chanel, Bottega Veneta, Fendi and Givenchy, among many others. In late 2015, she was named the most influential girl in the world, alongside her sister Kylie, by Time magazine.
The campaign, produced in early December, was shot in some famous photographic studios in London. The shoot also counted on Lucia Pieroni and Paul Hanlon for make-up and hair, respectively.
The campaign will be visible on the streets and on the brand’s various advertising platforms from 1 February.
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