Nordstrom launches extended sizing initiative

Nordstrom launches extended sizing initiative


The Retailer Will Show All Sizes Side By Side In Its New Century City, LA Store

SEATTLE, 2017-Oct-06 — /EPR Retail News/ — Nordstrom, Inc. (NYSE: JWN) celebrates women of all shapes and sizes with its extended sizing initiative launching at its new Century City store opening on October 3. Most women’s contemporary brands start with size 2 or 4 and go up to size 12. Plus size brands typically range from size 18 to 24. Nordstrom is asking its customers’ favorite brands to fill the gaps in sizing and expand their size ranges by adding more zeros, 2’s, 14’s, 16’s and 18’s. The retailer made progress with denim brands first. Mannequins in varying sizes–rather the typical size 2–will bring the story to life to create what the retailer hopes is a more inclusive shopping experience in the denim department of its newest store. In addition, the customer centric retailer is integrating all denim sizes together, side by side in one department rather than separating the petite and plus sizes. Participating brands initially include Topshop, Rag & Bone and Madewell as well as the company’s private label brands Caslon and Halogen.

“Our customers have been asking for a broader range of sizes on both sides of the spectrum – the zeros and 2’s and beyond size 12,” said Tricia Smith, Nordstrom executive vice president and general merchandise manager for designer, women’s and kids apparel. “We recognize the opportunity to serve customers better by having more sizes. Style and fashion apply to everyone. They’re not created for a limited group of sizes. We don’t view being size inclusive any differently that the need to be more inclusive across the board—whether it’s ethnicity, size or body type. In our opinion, petite and plus sizes shouldn’t be considered special categories. They’re just sizes.”

Nordstrom is working on a bigger sizing statement for Holiday with about 40 brands committed to offering extended sizes on in multiple categories including swimwear, activewear and ready-to-wear. For Spring 2018, the initiative will evolve even further with extended sizes from a total of 60 brands and inclusive sizing in-store experiences in 15 stores.  The retailer is not eliminating its existing plus size or petite departments, rather it is working toward filling the gaps in sizes and integrating all sizes together on the selling floor.

About Nordstrom

Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 357 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 224 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores. Additionally, customers are served online through and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at and its seven clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSEunder the symbol JWN.

Pamela Lopez

Source: Nordstrom, Inc.


Nordstrom to expand partnership with MADEWELL by adding distribution to an additional 15 stores across the country

SEATTLE, 2015-7-28 — /EPR Retail News/ — Plans were announced today to expand Nordstrom’spartnership with MADEWELL by adding distribution to an additional 15 stores across the country. By late July, the retailer will carry the MADEWELL collection in a total of 30 locations and Nordstrom is the only U.S. retailer to sell a broad assortment of MADEWELL merchandise, outside of MADEWELL stores.

“We know our customers love the MADEWELL brand, so we’re excited to offer MADEWELL in an additional 15 stores for fall. Our customers are responding very well online and in the first 15 stores where we launched MADEWELL earlier this spring and the MADEWELL team has been great to work with. We’re always looking for ways to evolve our offering to be more relevant and the MADEWELL brand has been a great addition to our merchandise mix,” said Tricia Smith, Nordstrom executive vice president and general merchandise manager of women’s apparel.

The fall collection hitting stores July 27th features woven tops and embroidered boho blouses, as well as MADEWELL’S beloved brand essentials, including High Riser denim, the Transport Tote, and the Slub V-neck Pocket Tee in fall colors.

Nordstrom stores that feature MADEWELL (asterisks indicate new locations):

Arizona New York
Scottsdale Fashion Square (Scottsdale, AZ)* Roosevelt Field (Garden City, NY)
California The Westchester Mall (White Plains, NY)
The Americana at Brand (Glendale, CA) North Carolina
The Grove (Los Angeles, CA) The Streets at Southpoint (Durham, NC)*
South Coast Plaza (Costa Meza, CA) Ohio
San Francisco Center (San Francisco, CA) Easton Town Center (Columbus, OH)*
Fashion Valley (San Diego, CA)* Oregon
Irvine Spectrum Center (Irvine, CA)* Washington Square (Tigard, OR)*
Valley Fair (San Jose, CA)* Pennsylvania
Colorado The Plaza at King of Prussia (Kind of Prussia, PA)
Park Meadows (Lone Tree, CO)* Ross Park Mall (Pittsburgh, PA)
Illinois Tennessee
Michigan Avenue (Chicago, IL) The Mall at Green Hills (Nashville, TN)
Oakbrook Center (Oakbrook, IL) Texas
Maryland Northpark Center (Dallas, TX)
Montgomery Mall (Bethesda, MD) Barton Creek Square (Austin, TX)*
Massachusetts The Shops at La Cantera (San Antonio, TX)*
Natick Mall (Natick, MA)* Utah
Michigan Fashion Place (Murray, UT)*
Somerset Collection  (Troy, MI) Virginia
New Jersey The Fashion Centre at Pentagon City (Arlington, VA)*
Freehold Raceway Mall (Freehold NJ)* Washington
Bellevue Square (Bellevue, WA)
Downtown Seattle (Seattle, WA)*

High-resolution images of MADEWELL items available at Nordstrom are available for download in the Nordstrom press room.

Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 304 stores in 38 states and Canada. Customers are served at 118 Nordstrom stores in the U.S. and Canada; 178 Nordstrom Rack stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through, and HauteLook. The company also ownsTrunk Club, a personalized clothing service serving customers online at and its five clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

The first Madewell store opened in 2006 with designs inspired by its workwear beginnings modernized for today. Denim is at the core of everything we do – from great jeans to all the things you wear with them: tees, ankle boots, leather jackets, and more. Madewell is effortless, sexy, cool, tomboy, artful and unexpected. For more information, visit and follow us @Madewell1937.

Nordstrom, Inc.
Pamela Lopez
(206) 303-3171

Ellie Whiteford
(212) 209-8354


Nordstrom to expand partnership with MADEWELL by adding distribution to an additional 15 stores across the country

Nordstrom to expand partnership with MADEWELL by adding distribution to an additional 15 stores across the country