Uggs As Popular As Ever In Post-Christmas Sales

Its been a busy few months for Decker’s Outdoor, owners of the hugely popular Ugg Australia brand as the top selling footwear company catches it breath after some of the busiest months in their history. Uggs are always in demand in the run up to Christmas, they make great gifts and they have long been at the top of the footwear ladder for their designer appeal and comfort factors that other boots just can’t match. But it has also been the result of all the bad snow and freezing temperatures that we experienced during the month of December that boosted sales past the expected peaks for the year on top of Christmas sales on-line as well as from various authorised retail outlets.

Though at times the shops were deserted in the weeks running up to Christmas, particularly when shoppers were expected to be out in force doing their Christmas buying, some retailers predicted all time low sales compared to the same weeks last year and in previous years but sales of Ugg boots were more in demand than ever due to people wanting to get hold of some decent warm boots that would allow them to get out in the snow and not freeze in the sub zero temperatures.

Uggs have the advantage of being popular gifts at Christmas as well as the best thing to wear when it snows or when it’s cold so they were always going to be a winner when the terrible weather descended though none could predict the scale of the demand for Uggs and other popular boots such as Hunter wellies and FitFlops too. Many retailers saw their shelves stripped bare as demand reached epic proportions during the worst of the cold snap and the fact that Uggs are easily obtained on-line from many independent retailers meant that this avenue also saw higher than expected sales. All good stuff in terms of business, especially in these tough economic times.

The bad weather before Christmas may also have been a major factor in the busy post Christmas sales as shoppers in their droves were out from Boxing Day onwards to spend their Christmas money and bag themselves a great bargain. Many people who had not been able to get to the shops resorted to buying gift vouchers on-line for friends and family as this was one of the few options available to them which didn’t involve trying to get to the shops in the treacherous conditions hence the happy shoppers after Christmas in the sales as the snow had cleared and people were free to get out and about once more.

Via EPR Network
More Retail press releases

UGG Boots – Australian Farmers Favoured Boot?

The popularity of the UGG Boot is increasing rapidly across the globe, and more people than ever before are looking to purchase a pair of their very own UGG Boots. The unseen, and somewhat unexpected affect of this, is that the UGG Boots are causing quite a stir for Australian Sheep Farmers as they now need to meet the high demand levels generated by the UGG boot manufacturers.

Sheep skins were once considered to be a useless by-product when creating other wool merchandise, but farmers now have to become accustomed to tackling the heightened level of demands for the skins. The Sheep Farmers can now look to increase their profits further by creating business models which are adaptable to new found levels of demand.

During the recession, sheep skins were available for purchase for as little as $1 with many farms and tanneries reported to be burning excess skins as it was not cost effective to actively promote and distribute them. However, the issues of financial distress are being to dissipate for most consumers meaning that they have more disposable income and with winter fast approaching this extra income seems to be being placed in boots, such as the UGG.

This resurgence in demand for the product has consequently led to a rise in demand for the raw materials required to manufacture them. Australian Sheep Farmers are now looking to find new methods of production which help to produce higher quality sheep skins. The investment to place in these improved production styles should be easy to come by as several reports have now placed the price of Sheepskin closer to $21.

Via EPR Network
More Retail press releases