CHATTANOOGA, Tenn., 2017-Nov-23 — /EPR Retail News/ — CBL Properties today announced a strategic holiday partnership with fashion and retail trade publication Women’s Wear Daily (WWD) to produce the “Ultimate Holiday Gift Guide.” CBL curated the gift guide with retailers across CBL’s national portfolio, highlighting some of the most coveted looks and trends for this holiday season. The complete guide is available on WWD’s website and is shoppable in-store across CBL’s portfolio.
“In partnering with WWD to create this gift guide, we are combining digital and physical channels to capture the imagination and engagement of our customers through this unique holiday shopping experience,” said Stephen Lebovitz, President and CEO, CBL Properties. “The guide acts as inspiration for shoppers to find the perfect gift for anyone on their list and also offers the ability to win every single item in the guide. This holiday season for us has been about creating excitement – including closing on Thanksgiving and making Black Friday the focal point of the start of the holiday shopping season.”
Consumers that purchase any of the items from the gift guide can text the word “GIFT” to 47056 and follow the prompts in the reply to be entered to win the entire gift guide* – a $5,000 value. Additionally, 15 second place prizes – one for each one of the looks – will be given out. (*See full contest rules for details.)
Lebovitz concluded, “In today’s challenging retail environment, CBL is stepping up its corporate marketing with innovative programs such as the Ultimate Holiday Gift Guide. We enjoy a strong partnership with our tenants and helping them succeed during the important holiday season is our primary goal with this exciting initiative.”
About CBL Properties
Headquartered in Chattanooga, TN, CBL Properties owns and manages a national portfolio of market-dominant properties located in dynamic and growing communities. CBL’s portfolio is comprised of 119 properties totaling 74.4 million square feet across 27 states, including 76 high-quality enclosed, outlet and open-air retail centers and 12 properties managed for third parties. CBL continuously strengthens its company and portfolio through active management, aggressive leasing and profitable reinvestment in its properties. For more information visit cblproperties.com.
Stacey Keating, 423-490-8361
Director of Public Relations
Source: CBL Properties