L BRANDS TO WEBCAST 2016 MAY SALES REPORT ON THURSDAY, JUNE 2

COLUMBUS, Ohio, 2016-May-25 — /EPR Retail News/ — In conjunction with L Brands’ sales release, you are invited to listen to a pre-recorded broadcast of the May Sales report. The broadcast will be available on the Internet on Thursday, June 2 at 7:30 a.m. ET.

What: L Brands May Sales Report
When: 7:30 a.m. ET on Thursday, June 2, 2016
Where: http://www.LB.com
How: Simply log on to the Web at the address above or dial 1-866-639-7583.
There is no security passcode.

To access the broadcast, click on the May Sales webcast link on the homepage.  The call will also be archived on www.LB.com.

ABOUT L BRANDS:
L Brands, through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, is an international company.  The company operates 3,038 company-owned specialty stores in the United States, Canada, the United Kingdom and China, and its brands are sold in more than 700 additional franchised locations worldwide.  The company’s products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Tammy Roberts Myers
Vice President, Communications
614-415-7072 tel.

Amie Preston
Chief Investor Relations Officer
614-415-6704 tel.

L Brands March sales: 5% increase YoY

ANNOUNCES STRATEGIC ACTIONS AT VICTORIA’S SECRET  

COLUMBUS, Ohio, 2016-Apr-09 — /EPR Retail News/ — L Brands, Inc. (NYSE:LB) reported net sales increased 5% to $1.027 billion for the five weeks ended April 2, 2016, compared to net sales of $981.2 million for the five weeks ended April 4 , 2015.  Comparable sales for the five weeks ended April 2, 2016 , increased 3% and were negatively impacted by the earlier Easter this year by approximately 1 to 2 points.

The company reported net sales of $1.876 billion for the nine weeks ended April 2, 2016 , an increase of 5% compared to sales of $1.787 billion for the nine weeks ended April 4 , 2015.  Comparable sales for the nine weeks ended April 2, 2016 , increased 4%.

The company also announced changes at Victoria’s Secret designed to further focus the brand on its core merchandise categories and streamline operations.  These actions include:

  • Restructuring the organization into three business units:  Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty.  The leaders of these business units will continue to report directly to Leslie H. Wexner , chairman and CEO.
  • Integrating the direct business as a primarily digital channel within the Victoria’s Secret and PINK businesses to align with how customers engage with the brands.
  • Focusing resources on core merchandise categories, where the company believes the greatest growth potential exists. This will involve the elimination of certain merchandise categories.
  • Evolving how the business connects with customers through more focus on loyalty programs and brand-building engagement rather than traditional catalogues and offers.
  • Streamlining the organization through the elimination of approximately 200 Columbus and New York home office associates.

“Coming off a record year, now is the best time to make improvements … going from best to even better,” said Wexner.  “We are making these changes to accelerate our growth and to strengthen the business for the long term by narrowing our focus and simplifying our operating model. I am certain that these changes are necessary for our industry-leading brands to reach their significant potential … nonetheless, decisions about people are the most difficult ones to make, and we are taking care to support associates who are being affected by these changes.”

Further detail and information about the ongoing impact of these actions will be provided on the company’s first quarter earnings call on May 19 .

To hear further commentary provided on L Brands’ prerecorded March sales message, call 1-866-639-7583, or log onto www.LB.com for an audio replay.

ABOUT L BRANDS :
L Brands , through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, is an international company.  The company operates 3,005 company-owned specialty stores in the United States , Canada and the United Kingdom , and its brands are sold in more than 700 additional franchised locations worldwide.  The company’s products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.comwww.HenriBendel.com and www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

We caution that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the March sales call or made by our company or our management involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “planned,” “potential” and any similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the March sales call or otherwise made by our company or our management:

  • general economic conditions, consumer confidence, consumer spending patterns and market disruptions including severe weather conditions, natural disasters, health hazards, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;
  • the seasonality of our business;
  • the dependence on mall traffic and the availability of suitable store locations on appropriate terms;
  • our ability to grow through new store openings and existing store remodels and expansions;
  • our ability to successfully expand internationally and related risks;
  • our relationships with independent franchise, license and wholesale partners;
  • our direct channel businesses;
  • our ability to protect our reputation and our brand images;
  • our ability to attract customers with marketing, advertising and promotional programs;
  • our ability to protect our trade names, trademarks and patents;
  • the highly competitive nature of the retail industry and the segments in which we operate;
  • consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise and launch new product lines successfully;
  • our ability to source, distribute and sell goods and materials on a global basis, including risks related to:
    • political instability, significant health hazards, environmental hazards or natural disasters;
    • duties, taxes and other charges;
    • legal and regulatory matters;
    • volatility in currency exchange rates;
    • local business practices and political issues;
    • potential delays or disruptions in shipping and transportation and related pricing impacts;
    • disruption due to labor disputes; and
    • changing expectations regarding product safety due to new legislation;
  • our geographic concentration of supplier and distribution facilities in central Ohio ;
  • fluctuations in foreign currency exchange rates;
  • stock price volatility;
  • our ability to pay dividends and related effects;
  • our ability to maintain our credit rating;
  • our ability to service or refinance our debt;
  • our ability to retain key personnel;
  • our ability to attract, develop and retain qualified employees and manage labor-related costs;
  • the ability of our manufacturers to deliver products in a timely manner, meet quality standards and comply with applicable laws and regulations;
  • fluctuations in product input costs;
  • fluctuations in energy costs;
  • increases in the costs of mailing, paper and printing;
  • claims arising from our self-insurance;
  • our ability to implement and maintain information technology systems and to protect associated data;
  • our ability to maintain the security of customer, associate, supplier or company information;
  • our ability to comply with regulatory requirements;
  • legal and compliance matters; and
  • tax matters.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the March sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in Item 1A. Risk Factors in our 2015 Annual Report on Form 10-K.

L Brands:
Investor Relations
Amie Preston
(614) 415-6704
apreston@lb.com

Media Relations
Tammy Roberts Myers
(614) 415-7072
communications@lb.com

SOURCE: L Brands Inc

L Brands: Victoria’s Secret CEO Sharen Jester Turney resigns; Leslie H. Wexner to succeed

COLUMBUS, Ohio, 2016-Feb-16 — /EPR Retail News/ — L Brands, Inc. (NYSE:LB) today announced that Victoria’s Secret CEOSharen Jester Turney has made the decision to resign.  Turney has been with the company for nearly 16 years, joining as President and CEO of Victoria’s Secret Direct in 2000 and assuming responsibility for the brand as CEO in 2006.  Leslie H. Wexner, Chairman and CEO of L Brands, will assume leadership of Victoria’s Secret.  Turney will continue to serve as an advisor to the business.

“We are very grateful to Sharen for her leadership and all that she has accomplished; Victoria’s Secret sales have increased more than 70 percent to $7.7 billion and profit has increased substantially during her nine years as CEO. While she will be missed, we support her in her choice and wish her well,” said Wexner.  “We have strong confidence in the strength of the brand and our growth opportunities, and I look forward to taking on a more active role and working with the talented leadership team at Victoria’s Secret.”

Turney stated, “After 16 years and a record fourth quarter at Victoria’s Secret, I have decided to prioritize my family and my personal life and consider what’s next for me professionally. My years with Victoria’s Secret have been the most exciting and rewarding years of my career. I leave the Victoria’s Secret business well-positioned for the next chapter of growth … a strong brand with great momentum.  I take great satisfaction and pride in what our team has accomplished, including tremendous growth and the development of a world-class team.”

ABOUT L BRANDS:
L Brands, through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, is an international company.  The company operates 3,005 company-owned specialty stores in the United States, Canada and the United Kingdom, and its brands are sold in more than 700 additional noncompany-owned locations worldwide.  The company’s products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

ABOUT VICTORIA’S SECRET:
Victoria’s Secret is the leading specialty retailer of lingerie and beauty products with modern fashion-inspired collections and prestige fragrances, celebrated Supermodels and world-famous runway shows. A business of L Brands (NYSE:LB), its more than 1,000 Victoria’s Secret Lingerie and Beauty stores, www.VictoriasSecret.com and the catalogue allow customers to shop the brand anywhere and any time.

For further information, please contact:

L Brands
Investor Relations
Amie Preston
(614) 415-6704
apreston@lb.com

Media Relations
Tammy Roberts Myers
(614) 415-7072
communications@lb.com

L Brands Inc

L Brands, Inc. to pay quarterly dividend of $0.50 per share payable on Dec. 4, 2015

COLUMBUS, Ohio, 2015-11-10 — /EPR Retail News/ — L Brands, Inc. (NYSE:LB) announced today the declaration of its regular quarterly dividend of $0.50 per share payable on Dec. 4, 2015, to shareholders of record at the close of business on Nov. 20, 2015. This is the company’s 164th consecutive quarterly dividend.

ABOUT L BRANDS:
L Brands, through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, is an international company. The company operates 3,003 company-owned specialty stores in the United States, Canada and the United Kingdom, and its brands are sold in more than 700 additional noncompany-owned locations worldwide. The company’s products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.comwww.HenriBendel.com and www.LaSenza.com.

For further information, please contact:
L Brands:
Investor Relations
Amie Preston
(614) 415-6704
apreston@lb.com

Media Relations
Tammy Roberts Myers
(614) 415-7072
communications@lb.com

SOURCE: L Brands Inc

Victoria’s Secret arrived in New Zealand in partnership with Lagardère Travel Retail

AUCKLAND, New Zealand, 2015-9-23 — /EPR Retail News/ — The world’s sexiest brand has arrived in New Zealand. In partnership with Lagardère Travel Retail, leading lingerie and beauty retailer Victoria’s Secret has announced a new store opening at Auckland Airport.

Focusing on an iconic, fashion-forward range of beauty products and accessories, perfectly suited to the modern traveller, Victoria’s Secret Beauty & Accessories are excited to open the first store of its kind in New Zealand.

The 77sqm store will feature world-renowned Victoria’s Secret best selling fragrances such as the Victoria’s Secret Bombshell, Sexy Little Things Tease and Eau So Sexy, as well as the much-loved VS Fantasies. Girls on the go will also find travel-ready items such as lip gloss and body care products.

Lagardère Travel Retail Pacific CEO, Matthieu Mercier, commented, “Following the success of our Australian Victoria’s Secret Beauty & Accessories stores in Adelaide, Cairns and the Gold Coast, we are very excited to be taking this concept across the Tasman. Opening a Victoria’s Secret Beauty and Accessories store in partnership with Auckland Airport is exactly in line with our vision for growth within the region, and it is simply an additional benefit to be debuting this concept in New Zealand.”

In addition, the unique collection of branded accessories add a touch of glamour to business trips and weekends away alike, as well as a select assortment of Victoria’s Secret panties to complement the offering.

Richard Barker, Auckland Airport’s General Manager – Retail and Commercial adds “We are thrilled about the arrival of Victoria’s Secret at the airport, their first store in New Zealand. This is another great example of our commitment to provide travellers with the very best of New Zealand and the world. Victoria’s Secret is a well-known international retail brand and we are delighted they have decided to join our stable of retailers, we know that New Zealanders are eagerly awaiting their arrival.”

The Auckland Airport Victoria’s Secret Beauty & Accessories will feature upscale elements such as cherry black fixtures and eye-catching focal walls. Lightwalls showcasing iconic Victoria’s Secret products will be featured throughout the store, epitomising the sexy, sophisticated identity that Victoria’s Secret Beauty & Accessories is known for.

END

ABOUT LAGARDERE TRAVEL RETAIL: With 3,2 billion euros 100% managed sales in 2014 and a presence in 30 countries, 150 airports and 700 train stations in EMEA, North America and ASPAC, Lagardère Travel Retail is a pioneering and leading travel retail player with global reach. Operating stores in travel essentials, duty free and luxury and foodservice, Lagardère Travel Retail offers a complete range of products and services to satisfy each and every traveler all along his journey. Beyond its three businesses expertise, as a multi-specialist assembler, Lagardère Travel Retail creates value-added opportunities in each location.

In Asia Pacific, LS travel retail Pacific is part of the Lagardère Travel Retail group and operates over 300 outlets in 16 airports, supported by professional local teams in Australia, New Zealand, New Caledonia, Singapore, Malaysia, Hong Kong, China and India

PRESS CONTACT
Matthieu Mercier, CEO
+61 2 8218 1105
m.mercier@lagardere-traspac.com
www.lsaspac.com

Janette Doolan, Communications Manager
+61 2 8218 1142
j.doolan@lagardere-traspac.com
www.lsaspac.com

L Brands reports 8 percent increase of its net sales for the four weeks ended Aug. 29, 2015

COLUMBUS, Ohio, 2015-9-4 — /EPR Retail News/ — L Brands, Inc. (NYSE: LB) reported net sales of $826.0 million for the four weeks ended Aug. 29, 2015, an increase of 8 percent, compared to net sales of $765.3 million for the four weeks ended Aug. 30, 2014.  Comparable store sales increased 6 percent for the four weeks ended Aug. 29, 2015.

The company reported net sales of $6.103 billion for the 30 weeks ended Aug. 29, 2015, an increase of 5 percent compared to net sales of $5.832 billion for the 30 weeks ended Aug. 30, 2014.  Comparable store sales increased 4 percent for the 30 weeks ended Aug. 29, 2015.

To hear further commentary provided on L Brands’ prerecorded August sales message, call 1-866-639-7583, or log onto www.LB.com for an audio replay.

ABOUT L BRANDS:
L Brands, through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, is an international company.  The company operates 2,976 company-owned specialty stores in the United States, Canada and the United Kingdom, and its brands are sold in more than 650 additional noncompany-owned locations worldwide.  The company’s products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com,www.HenriBendel.com and www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

L Brands, Inc. cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the August sales call involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “planned,” “potential” and any similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the August sales call:

  • general economic conditions, consumer confidence, consumer spending patterns and market disruptions including severe weather conditions, natural disasters, health hazards, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;
  • the seasonality of our business;
  • the dependence on a high volume of mall traffic and the availability of suitable store locations on appropriate terms;
  • our ability to grow through new store openings and existing store remodels and expansions;
  • our ability to successfully expand into global markets and related risks;
  • our relationships with independent franchise, license and wholesale partners;
  • our direct channel businesses;
  • our failure to protect our reputation and our brand images;
  • our failure to protect our trade names, trademarks and patents;
  • the highly competitive nature of the retail industry generally and the segments in which we operate particularly;
  • consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise and launch new product lines successfully;
  • our ability to source, distribute and sell goods and materials on a global basis, including risks related to:
    • political instability;
    • duties, taxes and other charges;
    • legal and regulatory matters;
    • volatility in currency exchange rates;
    • local business practices and political issues;
    • potential delays or disruptions in shipping and transportation and related pricing impacts;
    • disruption due to labor disputes; and
    • changing expectations regarding product safety due to new legislation;
  • fluctuations in foreign currency exchange rates;
  • stock price volatility;
  • our failure to maintain our credit rating;
  • our ability to service or refinance our debt;
  • our ability to retain key personnel;
  • our ability to attract, develop and retain qualified employees and manage labor-related costs;
  • the inability of our manufacturers to deliver products in a timely manner and meet quality standards;
  • fluctuations in product input costs;
  • fluctuations in energy costs;
  • increases in the costs of mailing, paper and printing;
  • claims arising from our self-insurance;
  • our ability to implement and maintain information technology systems and to protect associated data;
  • our failure to maintain the security of customer, associate, supplier or company information;
  • our failure to comply with regulatory requirements;
  • tax matters; and
  • legal and compliance matters.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the August sales call to reflect circumstances existing after the date of this press release or the August sales call or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in “Item 1A. Risk Factors’ in our 2014 Annual Report on Form 10-K.

SOURCE L Brands, Inc.

L Brands: Investor Relations: Amie Preston, (614) 415-6704, apreston@lb.com; or Media Relations, Tammy Roberts Myers, (614) 415-7072, communications@lb.com

FULL RESULTS

L Brands will broadcast its February 2015 sales report on Thursday, March 5

COLUMBUS, Ohio, 2015-3-2 — /EPR Retail News/ — In conjunction with L Brands’ sales release, you are invited to listen to a pre-recorded broadcast of the February sales report with Amie Preston, Chief Investor Relations Officer for L Brands (NYSE: LB).  The broadcast will be available on the Internet on Thursday, March 5, at 7:30 a.m. ET.

What: L Brands February Sales Report
When: 7:30 a.m. ET on Thursday, March. 5, 2015
Where: http://www.LB.com
How: Simply log on to the Web at the address above or dial 1-866-639-7583.
There is no security passcode.

To access the broadcast, click on the February sales webcast link on the homepage.  The call will also be archived onwww.LB.com.

ABOUT L BRANDS:
L Brands, through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, is an international company.  The company operates 2,969 company-owned specialty stores in the United States, Canada and the United Kingdom, and its brands are sold in about 600 additional franchised locations worldwide.  The company’s products are also available online atwww.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Tammy Roberts Myers
Vice President, Communications
614-415-7072 tel.

Amie Preston
Chief Investor Relations Officer
614-415-6704 tel.