Starbucks and Chase make earning rewards easy for customers with the launch of Starbucks Rewards™ Visa® Card

Starbucks and Chase make earning rewards easy for customers with the launch of Starbucks Rewards™ Visa® Card


  • Seamless integration with Starbucks Rewards™ loyalty program brings customers fast, frequent Rewards earned through everyday spending
  • Starting today, the card unlocks the ability to earn Stars both in and out of Starbucks® stores wherever Visa is accepted worldwide

SEATTLE, 2018-Feb-06 — /EPR Retail News/ — Today (February 1, 2018), Starbucks (NASDAQ: SBUX) and Chase (NYSE: JPM) announce the availability of the Starbucks Rewards™ Visa® Card, a co-brand credit card integrated directly into the Starbucks Rewards™ loyalty program. Customers using the card earn Stars with every purchase both in and out of Starbucks stores wherever Visa is accepted worldwide, and can be redeemed for food and beverage items at more than 8,000 participating* Starbucks locations. Card members will also become members of the Starbucks Rewards loyalty program, receiving exclusive perks and benefits already enjoyed by more than 14 million members daily.

“It’s important to us to make earning Rewards as easy for our customers as possible, and the Starbucks Rewards Visa Card is a powerful tool for us to do that because of how easily it fits into their daily lives,” said Matt Ryan, executive vice president and chief strategy officer for Starbucks. “This credit card also makes every day more rewarding for Starbucks and Chase customers through the ability to quickly earn Stars and benefits – including more food and beverage Rewards for any occasion.”

“We want to give cardmembers who can’t live without their Starbucks beverage an easy way to earn more Rewards,” said Jennifer Roberts, head of Digital Products for Chase. “The Starbucks Rewards Visa Card lets them earn Stars on every purchase they make so their next cup is that much more rewarding.”

Cardmembers will receive a physical card within 7-10 days of their application being approved, and a digital card will be immediately loaded into the Starbucks® mobile app for customers to start earning Stars right away.

New cardmembers can enjoy the following benefits:

  • New Cardmember Offer: 2,500 Stars after spending $500 on purchases in the first 3 months from account opening (equal to 20 food or beverage items)
  • Bonus Stars: 250 Stars when using their Starbucks Rewards™ Visa® Card to load their registered Starbucks Card within the Starbucks® mobile app for the first time
  • More Stars:
    • 1 Star for every $4 spent outside of Starbucks stores
    • 1 Star for every $1 digitally loaded to their registered Starbucks Card in the Starbucks® mobile app, using their Starbucks Rewards™ Visa® Card, in addition to the 2 stars per $1 earned when paying with their registered Starbucks Card as a member of the Starbucks Rewards™ loyalty program
  • Instant Gold Status: Cardmembers will automatically receive Gold Status within the Starbucks Rewards™ program
  • 8 Barista Picks: Curated food or beverage Rewards selected by baristas and automatically loaded to the cardmembers Starbucks Rewards account

Starbucks Rewards™ Visa® Card has an annual fee of $49. To apply for the Starbucks Rewards Visa credit card, visit

The new credit card is an expansion of the ongoing relationship between the two companies. Chase Merchant Services is the payment processing partner for Starbucks stores in the U.S. and Canada, and Chase Pay is accepted at participating Starbucks stores in the U.S., as well as through the Starbucks mobile app. A second co-branded product, the Starbucks Rewards™ Visa® Prepaid Card will launch later this year.

For more information about the Starbucks Rewards™ Visa® Card, including pricing, terms and conditions, click here.

About Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 28,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or visit and

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,100 branches, 16,000 ATMs, mobile, online and by phone.


Phone: 206 318 7100

SOURCE: Starbucks Corporation


X5 launches Pyaterochka and Post Bank co-branded Visa card

Moscow, 2017-Aug-08 — /EPR Retail News/ — X5 Retail Group (“X5” or “the Company”), a leading Russian food retailer (LSE: FIVE), announces the launch of a co-branded Visa card by the Pyaterochka retail format and Post Bank (part of VTB Group), offering customers the combined benefits of the Helping Card loyalty programme with enhanced banking services. Clients can apply for the card at any Post Bank branch, with no issuance or service fees.

From 1 August 2017, the cards are available at over 1,500 Post Bank branches in the Northwestern and Central Federal Districts, where more than 5,000 Pyaterochka stores operate. Starting from September, the cards will be issued at the bank’s branches across the entire territory where Pyaterochka operates, including the Volga, Urals and Southern Federal Districts, and certain regions of the Siberian Federal District.

“The Pyaterochka loyalty programme is gaining momentum. In the first four months since its launch, more than 10 million Helping Cards have been activated, and the pace of growth remains high. This co-branded card with Post Bank gives participants of the loyalty programme additional benefits. Card holders will get points for all of their purchases, while earning three times as many points when shopping at Pyaterochka compared to the regular Helping Card. The pilot project in St Petersburg and the Leningrad region showed that Pyaterochka card holders visited our stores almost twice as often than they did before getting the card,” said Pyaterochka CEO Olga Naumova.

“The co-branded card with Pyaterochka is our first project of its kind. I am confident that Pyaterochka’s many customers will value the card and the benefits it offers. In addition to points for purchases, card owners gain a free savings account with monthly accruals at an annual interest rate of up to 7%,” said Grigory Babajanyan, Vice-President, Director for Retail Business Development at Post Bank.

The Pyaterochka loyalty programme gives participants points for any purchase with the Pyaterochka card. Purchases in Pyaterochka will return card owners 3 points for every 20 roubles if the ticket is up to 555 roubles or 4 points for every 20 roubles if the ticket is over 555 roubles. Moreover, card owners get Pyaterochka points (2 points for every 20 roubles) for purchases with the card in any other store, including online. When shopping in Pyaterochka, customers can then use these points to pay for up to 100% of the amount of their purchases at the conversion rate of 10 points per 1 rouble. Participants of the Helping Card loyalty programme can get the new co-branded Pyaterochka card from Post Bank and consolidate points under both programmes.


Maxim Novikov
Head of Investor Relations
Tel.:+7 (495) 502-9783

Andrey Vasin
Investor Relations Officer
Tel.:+7 (495) 662-88-88 ext. 21-456

Source: X5 Retail Group