Interactions and Advance Auto parts Inc to Hit The Road for Two 2017 Mobile Tours

Leading automotive aftermarket parts provider teams up with Interactions Marketing to inspire, educate and activate automotive enthusiasts

SAN DIEGO, 2017-Apr-17 — /EPR Retail News/ — Interactions, the global leader in innovative retail solutions and experiential marketing, and Advance Auto Parts, Inc. (NYSE:AAP), a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers, will hit the road this month for two 2017 Mobile Tours. This year’s Advance Auto Parts Restoration and VIP Tours are designed to engage and educate auto enthusiasts, fans of do-it-yourself (DIY) car repair and professional installer partners where they live and play.

The Restoration Tour kicked off on March 10 at Daytona Bike Week and features a fully branded, state-of-the-art truck and trailer hauling a 1967 Camaro RS that will be restored along the tour route at Advance’s participating TECHNET member shops. The Restoration Tour will deliver a highly immersive, hands-on experience for auto enthusiasts. The VIP Tour, which kicks off in Austin, TX in April at the MotoGP Red Bull Grand Prix of The Americas, also promises to deliver an extraordinary experience for attendees and will feature a custom branded truck with garage-themed components.

This is the fourth consecutive year of Mobile Tours for Advance Auto Parts and Interactions, following the success of last year’s tour, which made 41 stops throughout 17 states in a 9-month timeframe. The 2017 tours focus on deeper customer engagement through interactive and educational experiences, as well as driving traffic to Advance stores through local events, professional installer partnerships and VIP experiences for Speed Perks members.

The Restoration and VIP Tours will feature parking lot events, educational seminars and talk shops for auto enthusiasts across the country. Event attendees will have the chance to win prizes, try out the Speed Perks game app, and on the Restoration tour, meet Tuxlee, the Speed Perks tour mascot and Instagram star. The tours will feature more than 24 events in the first half of the year, including concerts and car shows such as the Barrett-Jackson car auction in West Palm Beach, FL and the CMA Music Festival in Nashville, TN.

“We’re revved up for our fourth annual Mobile Tour with Interactions and are looking forward to an exciting and memorable experience for all of our attendees,” said Advance’s Chief Marketing Officer, Walter Scott. “Throughout this year’s tour, we will be engaging our DIY and professional customers in the experience and setting Advance apart as a company that has a passion for our customers and a passion for yes.”

“Through our partnership last year, we were able to engage with nearly 100,000 event attendees, and we’re eager to once again team up with Advance Auto Parts,” said Nicole LeMaire, Vice President, Interactions. “This year’s tours give us the opportunity to involve new markets and provide consumers with an educational and fun experience. We look forward to supporting this initiative as Advance Auto Parts reaches more DIYers, professional installers and enthusiasts around the country.”

Attendees can spread the word about the event on social media by using the hashtag #AAPRevItUp, visiting the Mobile Tours’ microsite, and by following Interactions Marketing on Facebook and Twitter and also Advance Auto Parts on Facebook, Twitter and on Instagram.

About Advance Auto Parts

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 31, 2016, Advance operated 5,062 stores and 127 WORLDPAC branches and employed 74,000 Team Members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves approximately 1,250 independently owned Carquest branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British Virgin Islands and Pacific Islands. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.

About Interactions

Founded in 1988, Interactions is the global leader in innovative retail solutions and experiential marketing for retailers and brands. With a workforce of more than 45,000 associates around the world, Interactions creates and executes nearly 3 million events every year, managing 5,500 events each day. Interactions offers integrated sales and marketing programs that engage shoppers in-store and outdoor, and provides insights into shopper behavior and customer service that enable retailers and brands to make smarter business decisions and drive significant sales increases. The company has offices around the globe and operates in North America, Europe, South Africa, Australia and Asia. Interactions is a subsidiary of Daymon, the world’s leading full-service, global retail branding and sourcing partner for retailers and manufacturers. For more information on Interactions, visit www.interactionsmarketing.com.

Contact:

For Interactions
Emily Roy
212-279-3115 x232
eroy@prosek.com

Source: Interactions and Advance Auto Parts, Inc.

Interactions and Advance Auto Parts hit the road this month for two 2017 Mobile Tours

Leading automotive aftermarket parts provider teams up with Interactions Marketing to inspire, educate and activate automotive enthusiasts

SAN DIEGO, 2017-Mar-17 — /EPR Retail News/ — Interactions, the global leader in innovative retail solutions and experiential marketing, and Advance Auto Parts, Inc. (NYSE:AAP), a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers, will hit the road this month for two 2017 Mobile Tours. This year’s Advance Auto Parts Restoration and VIP Tours are designed to engage and educate auto enthusiasts, fans of do-it-yourself (DIY) car repair and professional installer partners where they live and play.

The Restoration Tour kicked off on March 10 at Daytona Bike Week and features a fully branded, state-of-the-art truck and trailer hauling a 1967 Camaro RS that will be restored along the tour route at Advance’s participating TECHNET member shops. The Restoration Tour will deliver a highly immersive, hands-on experience for auto enthusiasts. The VIP Tour, which kicks off in Austin, TX in April at the MotoGP Red Bull Grand Prix of The Americas, also promises to deliver an extraordinary experience for attendees and will feature a custom branded truck with garage-themed components.

This is the fourth consecutive year of Mobile Tours for Advance Auto Parts and Interactions, following the success of last year’s tour, which made 41 stops throughout 17 states in a 9-month timeframe. The 2017 tours focus on deeper customer engagement through interactive and educational experiences, as well as driving traffic to Advance stores through local events, professional installer partnerships and VIP experiences for Speed Perks members.

The Restoration and VIP Tours will feature parking lot events, educational seminars and talk shops for auto enthusiasts across the country. Event attendees will have the chance to win prizes, try out the Speed Perks game app, and on the Restoration tour, meet Tuxlee, the Speed Perks tour mascot and Instagram star. The tours will feature more than 24 events in the first half of the year, including concerts and car shows such as the Barrett-Jackson car auction in West Palm Beach, FL and the CMA Music Festival in Nashville, TN.

“We’re revved up for our fourth annual Mobile Tour with Interactions and are looking forward to an exciting and memorable experience for all of our attendees,” said Advance’s Chief Marketing Officer, Walter Scott. “Throughout this year’s tour, we will be engaging our DIY and professional customers in the experience and setting Advance apart as a company that has a passion for our customers and a passion for yes.”

“Through our partnership last year, we were able to engage with nearly 100,000 event attendees, and we’re eager to once again team up with Advance Auto Parts,” said Nicole LeMaire, Vice President, Interactions. “This year’s tours give us the opportunity to involve new markets and provide consumers with an educational and fun experience. We look forward to supporting this initiative as Advance Auto Parts reaches more DIYers, professional installers and enthusiasts around the country.”

Attendees can spread the word about the event on social media by using the hashtag #AAPRevItUp, visiting the Mobile Tours’ microsite, and by following Interactions Marketing on Facebook and Twitter and also Advance Auto Parts on Facebook, Twitter and on Instagram.

About Advance Auto Parts

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 31, 2016, Advance operated 5,062 stores and 127 WORLDPAC branches and employed 74,000 Team Members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves approximately 1,250 independently owned Carquest branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British Virgin Islands and Pacific Islands. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.

About Interactions

Founded in 1988, Interactions is the global leader in innovative retail solutions and experiential marketing for retailers and brands. With a workforce of more than 45,000 associates around the world, Interactions creates and executes nearly 3 million events every year, managing 5,500 events each day. Interactions offers integrated sales and marketing programs that engage shoppers in-store and outdoor, and provides insights into shopper behavior and customer service that enable retailers and brands to make smarter business decisions and drive significant sales increases. The company has offices around the globe and operates in North America, Europe, South Africa, Australia and Asia. Interactions is a subsidiary of Daymon, the world’s leading full-service, global retail branding and sourcing partner for retailers and manufacturers. For more information on Interactions, visit www.interactionsmarketing.com.

Contact:
Emily Roy
212-279-3115 x232
eroy@prosek.com

Source: Interactions and Advance Auto Parts, Inc.

Advance Auto Parts becomes the Official Automobile Aftermarket Parts Partner of the Mexican National Team’s annual U.S. tour

Leading automotive aftermarket parts provider aligns with El Tricolor

ROANOKE, Va. & NEW YORK, 2017-Mar-06 — /EPR Retail News/ — Advance Auto Parts, Inc. (NYSE: AAP) and the Federación Mexicana de Fútbol (FMF), the national governing body for the sport of soccer in Mexico, today (Mar. 2, 2017) announced a multi-year partnership, designating Advance Auto Parts as the Official Automobile Aftermarket Parts Partner of the Mexican National Team’s annual U.S. tour, now in its 15th year.

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. The company operates more than 5,100 stores across the U.S., Canada, Puerto Rico and the Virgin Islands.

“We are pleased to be the official automobile aftermarket parts partner of the Mexican National Team’s annual U.S. tour,” said Advance’s chief marketing officer Walter Scott. “Professional soccer fans are passionate about their sport and the Mexican National Team has a tremendous fan base. This sponsorship provides a great opportunity to connect the love that our customers and team members have for soccer and their cars.”

Advance Auto Parts will receive exclusive onsite promotional rights at all Mexican National Team games played in the United States.

Advance and the Mexican National Team are announcing their partnership in conjunction with Advance launching their unprecedented Tax Madness Savings Event. The event runs through March 13 and offers great in-store and online savings opportunities for customers; visit www.AdvanceAutoParts.com for more details.

Mexico will have a busy summer as it defends its CONCACAF Gold Cup Title and it seeks international glory in the FIFA Confederations Cup in Russia.

The Tour will visit five cities across the United States in 2017 and will be broadcast nationally on the Univision and FOX Sports family of networks and Fútbol de Primera Radio Network.

In its 15th edition, the annual Mexican National Team U.S. Tour matches have become one of the most popular events in the sport, with an average of more than 50,000 fans per game. With millions of already established fans in the U.S., the Mexican National Team has been able to use the U.S. Tour matches not only as a way to prepare for important competitions like the FIFA World Cup and the Gold Cup, but also to continue to fuel the growth of the national team’s popularity across North America.

Soccer United Marketing, Major League Soccer’s commercial arm and partner of the Mexican National Team’s U.S. Tour for more than a decade, facilitated the agreement.

“We’d like to welcome Advance Auto Parts to the North American soccer family,” said Kathy Carter, President of Soccer United Marketing. “The Mexican National Team is known to have an extremely passionate and loyal fan base and this year will be no exception with focus on FIFA World Cup Qualifying, CONCACAF Gold Cup and the Confederations Cup. It will be a busy year and a perfect time for Advance Auto Parts to partner with the Team.”

About Advance Auto Parts

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 31, 2016, Advance operated 5,062 stores and 127 Worldpac branches and employed 74,000 Team Members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves approximately 1,250 independently owned Carquest branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British Virgin Islands and Pacific Islands. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.

About Soccer United Marketing

Over the past 15 years, Soccer United Marketing (SUM), the commercial arm of Major League Soccer, has become the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. Currently, SUM holds the exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the United States market), and CONCACAF Properties (Gold Cup™ and CONCACAF Champions League). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.

Contact:
Laurie Stacy
540-561-1206
laurie.stacy@advanceautoparts.com

Source: Advance Auto Parts, Inc.

Advance Auto Parts joins Florida Georgia Line as presenting sponsor of their 2017 DIG YOUR ROOTS Tour

ROANOKE, Va., 2017-Feb-09 — /EPR Retail News/ — Advance Auto Parts, Inc., a leading automotive aftermarket parts provider in North America, serving both professional installer and do-it-yourself (DIY) customers, announced today (February 6, 2017) that the company will sponsor the 2017 dates on superstar duo Florida Georgia Line’s (FGL) colossal nationwide DIG YOUR ROOTS Tour.

The highly anticipated tour will crisscross North America with stops from Houston to Quebec and everywhere in between. The first run in 2017 got underway Friday, January 27 in Tallahassee, Florida. With special guests Dustin Lynch and Chris Lane along for the ride, select dates will also include newcomers Ryan Follese, Seth Ennis and Morgan Wallen.

Praised as “one of the hottest country acts alive” (MusicRow Magazine), the history-making duo of Tyler Hubbard and Brian Kelley have already broken attendance records, played to more than one million fans and featured headline-grabbing guest appearances on the last leg of their sold-out DIG YOUR ROOTS Tour.

“We are proud to join Florida Georgia Line as a presenting sponsor of their 2017 DIG YOUR ROOTS Tour,” said Walter Scott, Advance’s chief marketing officer. “Brian and Tyler are car enthusiasts, and we look forward to helping bring their music to our millions of customers and 74,000 team members across North America.”

“We are thrilled to partner with Advance Auto Parts for this extended run of our DIG YOUR ROOTS Tour,” Hubbard said of the new tour sponsorship. “Both BK and I are huge fans of cars, dirt bikes and four-wheelers, so this was a perfect fit.”

Kelley said, “Everything got started for us while touring the Southeast in my black 2004 Chevrolet Tahoe, which may have needed a part or two along the way! So we are excited to have all of the Advance folks out on the road with us.”

FGL is touring in support of its 2016 chart-topping BMLG Records “DIG YOUR ROOTS” album, which has already delivered back-to-back No. 1 singles with the double platinum-certified “H.O.L.Y.” which spent an incredible 18 weeks atop Billboard’s Hot Country Songs chart and gold-certified “May We All” (featuring Tim McGraw). The duo’s third chart-rising single, “God, Your Mama, And Me,” is a knockout collaboration with Backstreet Boys. To date, the undeniable duo has notched 12 chart-topping singles.

“This is an exciting partnership for our customers, vendors and team members that aligns well with the passion that the Advance team has for our customers,” Scott said. “We want to thank both BMLG Records and LST Marketing for their efforts and creativity in building this program.”

For more information on Florida Georgia Line and the DIG YOUR ROOTS Tour, visit floridageorgialine.com.

About Florida Georgia Line

Since introducing their breakout vibes in 2012, FGL has earned prestigious honors from the AMA, ACM Awards, CMA Awards, Billboard Music Awards and CMT. Their previous BMLG Records releases – 2X PLATINUM debut HERE’S TO THE GOOD TIMES and PLATINUM ANYTHING GOES – have attributed to sales surpassing 26 million tracks and more than 3.5 million albums worldwide. With their massive debut, FGL’s “Cruise” is the only country single to ever be certified DIAMOND for sales exceeding 10 million copies and overtook the record for longest #1 on Billboard’s Hot Country Songs chart.

About Advance Auto Parts

Advance Auto Parts, Inc., a leading automotive aftermarket parts provider in North America, serves both professional installer and do-it-yourself customers. As of October 8, 2016, Advance operated 5,058 stores and 127 Worldpac branches and served approximately 1,250 independently owned Carquest branded stores in the United States, Puerto Rico, the U.S. Virgin Islands and Canada. Advance employs approximately 74,000 Team Members. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.advanceautoparts.com.

Investor Relations:

Tel: 919.227.5466

Media Relations:

Tel: 540.561.8452

Source: Advance Auto Parts, Inc.

MOTOSHOP Technology Tools to add OE repair and diagnostics information for BMW models 1982-2012

Enhancements also include addition of emissions data and an auto login quick access feature for shops

ROANOKE, Va., 2015-1-29 — /EPR Retail News/ — MOTOSHOPSM Technology Tools announced today the addition of OE repair and diagnostics information for BMW models 1982-2012 and emissions data for all vehicle makes and models from 1996-2014 to MotoLOGIC® Repair & Diagnostics, a Web-based tool for automotive technicians. The BMW additions feature OE diagrams with easy-to-use hyperlinks to connectors, location views, and fuses. This recent addition of BMW information and as well as Subaru for model years 1993-2015 raises MotoLOGIC’s coverage to more than 96 percent of cars and light trucks on the road today.

MotoLOGIC is available from MOTOSHOP Technology Tools, a technology solutions portfolio from Advance Auto Parts, Inc. (NYSE: AAP), the largest automotive aftermarket parts provider in North America.

“MotoLOGIC’s BMW data is intuitive and easy for shops to navigate when diagnosing and executing repairs,” said Walter Scott, Senior Vice President, Chief Marketing Officer for Advance Auto Parts.

Also included in the MotoLOGIC update are vehicle emissions and quick reference guides for all makes and models of vehicles from 1996-2014. The emissions content helps shops meet their legal requirements under state and local laws in areas with emissions testing and regulations that require shops to have reference materials for all emissions components.

Recent customer-focused enhancements include an auto login feature that now allows users quick access by bypassing the entering of credentials when logging into MotoLOGIC from a recognized IP address. Larger organizations including multi-location shops, municipalities and vocational schools can also benefit from this quick access enhancement, as each individual user will no longer need to remember credential information.

To learn more about MotoLOGIC Repair & Diagnostics or other services available from MOTOSHOP Technology Tools, visit www.motoshop.com/motologic.

About MOTOSHOPSM Technology Tools
MOTOSHOP Technology Tools is a comprehensive set of trusted, innovative technologies from Advance Auto Parts, Inc. (NYSE: AAP) With offices in Silicon Valley, Ca., MOTOSHOP builds technology solutions to address the full spectrum of automotive shop needs. The MOTOSHOP product line includes MotoREV™ Shop Marketing, MotoLOGIC® Repair & Diagnostics, MotoSHOP™ Shop Management System, and MotoSKILL™ Shop Tech Training, each designed to help automotive industry professionals grow their businesses.

About Advance Auto Parts
Headquartered in Roanoke, Va., Advance Auto Parts, Inc., the largest automotive aftermarket parts provider inNorth America, serves both the professional installer and do-it-yourself customers. As of October 4, 2014 Advanceoperated 5,305 stores, 109 Worldpac branches, and served approximately 1,350 independently-owned Carquestbranded stores in 49 states, Puerto Rico, the Virgin Islands and Canada. Advance employs approximately 75,000Team Members. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.