Wawa to open its first store in Washington, D.C. in December

  • Wawa Unveils 1st Store Location, Renderings, and D.C. Expansion Plans
  • Wawa Fans Visit Wawa D.C. Fan Celebration Area Outside of Newseum to Share in Festivities

Washington, D.C., 2017-Jun-17 — /EPR Retail News/ —  Wawa Inc. today (June 13, 2017) announced its expansion into the Washington, D.C. market with its first store located at 1111 19th St., N.W. Washington, D.C., set to open in December. To introduce the company to the community before it officially opens its doors, Wawa hosted local developers, real estate teams and local officials at the Newseum for a Community Partnership Event, a networking and educational occasion meant to familiarize the community with Wawa’s offering, people, culture and expected economic and community impact.

During the event, Wawa’s leadership team met with officials and community members to share plans for upcoming expansion into the Washington, D.C., market over the next several years. While Wawa’s Community Partnership event was focused on the Real Estate partners and development community, Wawa fans were encouraged to visit the Wawa D.C. Fan Celebration Area outside the Newseum, which included a number of special elements for Wawa fans who had expressed excitement about Wawa’s entrance into the D.C. market. This included a meet-and-greet with Wawa mascots, Wally and Shorti; a selfie station complete with Wawa props; Wawa giveaways and a live-streaming of the invite-only Community Partnership presentation.

“We are thrilled to start expanding into the Washington, D.C., market and bring our urban store design to this incredible community,” said Chris Gheysens, Wawa’s President and CEO. “While we currently have stores throughout Virginia and Maryland, we look forward to bringing our unique mix of quality and convenience to residents of our nation’s capital by providing a unique, restaurant-style location created specifically for the D.C. customer.

We’ve been overwhelmed by the enthusiasm and support from our D.C.-area fans who are already eagerly anticipating Wawa opening in their city, and we can’t wait to open our doors to our D.C. friends and neighbors for the first time this December.”

About Wawa’s D.C. Community Partnership Event

The invitation-only event included local officials, Wawa executives and key community members, who provided an overview of Wawa’s expansion plans. Wawa President and CEO Chris Gheysens, Wawa Sr. V.P. Chief Real Estate Officer Brian Schaller, and members of Wawa’s Real Estate and Store Operations’ teams provided a glimpse into Wawa’s lengthy history, unique offering, and an overview of expansion plans. Key event happenings included:

– Unveiling of Wawa’s Washington, D.C., store design and first location
– Announcement of plans for continued expansion in the market
– Market projections for the next 2-5 years
– Areas and D.C. neighborhoods being considered

“We couldn’t be more excited to begin our expansion throughout Washington, D.C., and provide our unique brand of appetizing convenience to so many new customers,” said Brian Schaller, Wawa’s Sr. VP and Chief Real Estate Officer. “By opening stores within the District, we will expand our brand awareness to the 600,000 residents and 700,000 daytime employees, including 200,000 millennials, who live and work in the District. In addition, we are extremely excited to serve the 21 million visitors who travel to Washington, D.C., each year, many of whom are already familiar with Wawa.”

About Wawa’s First Washington, D.C. Store
Wawa’s first Washington, D.C., store, located on 1111 19th St., will be Wawa’s largest store to date with 9,200 square feet. This one-of-a-kind store will feature the latest in Wawa’s offering with an upscale urban feel, indoor and outdoor seating, as well as an interactive digital experience all in the heart of the district. Highlights of the store will include floor-to-ceiling windows; exterior patio seating for customers; upscale, custom interior tables and bar seating, allowing customers to take a moment for themselves; large, interactive screens creating a social experience in-store; free Wifi for Wawa’s busy, on-the-go customers; and Wawa’s largest interior to date, offering Wawa’s signature foods and specialty beverages along with Wawa’s newest offers, including custom salads and nitro cold brew coffee.

Wawa’s Continued Expansion
Wawa plans to open 25 stores in the mid-Atlantic and 25 new stores in the Florida market each year for the next several years, including five to 10 stores in the Washington, D.C., market in the next two to three years. Each new
Wawa store will employ nearly 40 associates, with Wawa’s urban models employing close to 100 associates per store. All of these associate roles are new positions brought to the area through the development of the stores. Associates in these full- and part-time positions will not only receive competitive salaries and health benefits but will have the opportunity to receive educational assistance through tuition reimbursement and stock in Wawa’s employee stock ownership plan. Wawa will also continue its ongoing expansion in the surrounding Counties in Maryland and Virginia to further our brand expansion.

About Wawa, Inc.
Wawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in
Wawa, PA in 1902. The milk business was a huge success, due to its quality, cleanliness and “certified” process. As home delivery of milk declined in the early 1960’s, Grahame Wood, George’s grandson, opened the first Wawa Food Market in 1964 as an outlet for dairy products. Today, Wawa is your all day, every day stop for fresh, built-to-order foods, beverages, coffee, fuel services, and surcharge-free ATMs. In 2016 Wawa was recognized in Forbes as one
of America’s Best Large Employers, a survey-based ranking of employers offering the best associate experiences and strongest opportunities. In 2017 Wawa was the recipient of a Silver Plate Award in the category of Retail &
Specialty Foodservice by the International Foodservice Manufacturers’ Association during their 63rd Annual Award Event. Wawa was also designated as a 2017 Best Place to Work for LGBT Equality by the Human Rights Campaign Foundation. A chain of more than 750 stores, Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida. The stores offer a large fresh food service selection, including Wawa brands such as built-to-order hoagies, freshly-brewed coffee, freshly made Specialty Beverages, and an assortment of soups, sides and snacks.



Source: Wawa Inc.

REI opens its fifth store in Washington, D.C.

WASHINGTON, D.C., 2016-Oct-23 — /EPR Retail News/ — REI, the national outdoor co-op, opens its fifth flagship store today (10.21.2016) in Washington, D.C. REI has been running 100 days of outdoor events this summer in D.C. under the banner “United Outside” to bring people across the political spectrum together. The effort culminates this weekend with a block party to celebrate the opening of the 51,000 square-foot store in the NOMA neighborhood, just blocks from the U.S. Capitol. The store will offer the outdoor community a spot to reconnect with one another and discover world-class outdoor gear curated specifically for the region,

“Opening this incredible store in Washington, D.C. in a contentious election year has been fun, if a little challenging given all the noise around the election. It’s important to get past all that, though, and we’ve been working to show that the outdoors brings people together. Thousands of residents have connected this summer through our 100 ‘United Outside’ events. We’ve designed this flagship to be a beautiful convening space where the outdoor community can plan adventures over a great cup of coffee and gear-up,” said Jerry Stritzke, CEO and president of REI.

The distinct features of the REI DC Flagship include:

  • A 1,052-square-foot La Colombe café for customers to enjoy a specialty coffee beverage while planning their next outing.
  • An Adventure Station offered in partnership with the National Park Service and REI outdoor experts, will connect our members with advice on where to go and how to best enjoy the outdoors.
  • An outdoor courtyard at the store’s core for adventurers to gather, featuring a fireplace and views of the building’s historic structural concrete arches.
  • Bike, ski and snowboard shop services that will cater to the District’s cycling and snow sports assembly and repair needs.
  • A community space with a robust schedule of free and low-cost, in-store classes for cycling, paddling, fitness, hiking and camping, climbing, snow sports, photography and wilderness medicine.
  • A collection of gear shops that will blend into a commons area that creates a communal shopping experience.

“Our employees have been connecting with the outdoor community within the District and beyond since we first announced that we were opening a store nearly two years ago. Our members have been patiently waiting and we’re excited to open our doors. The flagship’s design represents a whole new approach to how REI thinks about the customer experience, presenting the co-op, our services and experience at their best,” said Rebecca Smith, general manager of REI’s DC Flagship.

Creating Access to the Outdoors
The co-op has offered Outdoor School classes throughout the region and events at the Wunder Garten outdoor space for more than a year, reaching more than 75,000 people. So far this year, REI has educated nearly 16,000 participants, and more than 60,000 people joined through 100 days of United Outside events. This includes nearly 42,000 people who participated in REI’s DC Free Weekend, where the co-op partnered with Capital Bikeshare, Key Bridge Boathouse and the National Park Service for free outdoor activities in June.

The co-op invested more than $1 million in local and national nonprofits throughout the region this year to shape outdoor places for the future. This includes:

  • Investing $240,000 in 14 local nonprofits, including Rock Creek Conservancy and the Shenandoah National Park Trust.
  • Granting an additional $100,000 in five nonprofits, including C&O Canal Trust, Washington Area Bicyclist Association (WABA), Anacostia Watershed Society and the Outdoor Foundation—where REI helped send every 4th grader in Washington, D.C. to a national park.
  • Committing a total of $500,000 to WABA over the next three years to support a connected bike system to allow for easier and safer bike commuting.
  • Supporting national nonprofit organizations based in DC, including IMBA and National Park Foundation.
  • REI will celebrate the flagship opening with a three-day block party in the Wunder Garten and Storey Park, hosting outdoor classes and activities with a line-up of national and local musicians. The full schedule of events is available at https://www.rei.com/h/dc-block-party.

Honoring History Through Design
The co-op worked closely with its partners Douglas Development, CallisonRTKL and Davis Construction to honor the history of the retail space through smart design and construction. The building, formally known as the Washington Coliseum and Uline Arena, opened in 1941. Additional details about the rich history of the building and how historic elements were woven throughout the store are available at newsroom.rei.com.

“CallisonRTKL has had a long relationship with REI developing their next generation retail concepts, including their flagship in SoHo,” said Alex Shapleigh, CallisonRTKL vice president and the lead designer on the project. “We are honored to have partnered with them on their newest flagship store in one of Washington, D.C.’s most storied buildings.”

The flagship will join eight other REI stores serving nearly 300,000 REI members living in and around the Washington, D.C. area. It is the retailer’s fifth flagship, joining locations in Seattle, Denver, Bloomington, Minn. and the SoHo area of New York City.

About REI
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 6 million active members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 148 stores in 36 states. If you can’t visit a store, you can shop at REI.comREI-Garage.com or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 170 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.

About Callison
About CallisonRTKL: For more than five decades, Callison and RTKL have created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions and public entities. In 2015, our two practices came together under the Arcadis umbrella, expanding our sphere of influence and the depth and breadth of our resources. Our team is comprised of more than 2,000 creative, innovative professionals throughout the world who are committed to advancing our clients’ businesses and enhancing quality of life.

REI Public Affairs
(253) 395-5958

Source: REI