Hotter Shoes sets sights on 19 new stores for 2012

Hotter Comfort Concept Shoes have been on a mission to bring their stylish shoes with built in comfort features to the nation welcoming over 100,000 customers through their doors each week. This year the retail team at Hotter have already successfully opened 13 new stores across the UK, reaching out to their customers in towns and cities such as Cheltenham, Harrogate, Oxford, Tunbridge Wells and Winchester.

The comfy shoe brand now has 38 stores, which will soon be 40 when they open stores in Shrewsbury and Inverness in October and they plan to open a further 4 before the end of the year.

“What’s more, it looks like 2013 will be another busy year for our retail team as we’ve already identified a further 15 locations for stores,” commented John Nicholas, Retail Director.

“We have developed a winning formula of wonderfully stylish comfort products combined with a high level of service which we find brings customers back to us time after time. Our team members are hand-picked to ensure they are friendly, helpful, passionate and knowledgeable about our products.

“Each store offers a personalised fitting service to ensure customers find their perfect fit every time. We even create a comfortable and relaxed environment for our customers to shop, with comfy seating and a ‘home like’ feel.”

To find Hotter Shoes stockists, customers can visit Hotter’s store locator page at www.hotter.com, and can join Hotter on Facebook to keep to date with the latest store news.

Hotter Shoes can also be purchased via mail order by calling 0800 525 893, or online at www.hotter.com.

Via EPR Network
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Hotter Shoes Launches 8 New Women’s Sandals For Spring 2012

Designers at Hotter Comfort Concept Shoes have launched 8 new women’s sandals so the nation can enjoy every step this season in the ultimate comfort and style.

Designed to make every day an occasion, Hotter’s women’s sandals have been designed to be stylish with on trend detailing. Followers of fashion will enjoy popular colourful shades such as pastels, nudes, metallic as well as bright summer colours. What’s more every pair is crammed with ultra-comfy features such as super soft leathers, lightweight flexible soles whilst clever adjustability features help to create the perfect fit.

The shoe brand has also just launched its new Hotter Active Concept collection. This features sporty sandals Borneo and Java which are designed to assist with leg toning and to boost circulation with every step, thanks to their unique take-off and landing pods. And, with shock absorbing dual density soles, wearers will feel like they’re walking on air. These sandals will be available to buy Mid April.

“We wanted to introduce a variety of new styles into our sandal collection so there’s something for everyone and something for every occasion,” commented Range Director Paul Sayers. “We know a lot of our customers love being active but want to look good and feel great at the same time, with these new styles this is exactly what they can do. And as pastel shades are a big trend this Summer Hotter fans will find they can enjoy the latest trends while being comfy too.

“And, because it’s really important to us that customers can enjoy the perfect fit when wearing our sandals, we’ve included 15 styles this season that are now available in an Extra Wide fitting.”

It’s easy to find the perfect fit with Hotter women’s sandals as sizes range from 3 to 9 with some half sizes, extra wide fitting women’s sandals and even EEE fittings. Adjustability in the buckles or touch close fastenings offers the wearer plenty of options to secure and adjust their footwear.

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Hotter Comfort Concept Reports High Street Sales Increase

Hotter Comfort Concept, the North West-based shoe manufacturer, has recorded a sharp increase in sales in its high street stores fuelling its drive to increase its high street presence.

Hotter Comfort Concept shoes are being predominately purchased by women with busy, active lifestyles, who want comfortable shoes designed to stand the test of time. As spending on the high street continues to take a knock, Hotter’s stores’ sales figures from the start of 2010 demonstrate that consumers are still going crazy for its comfortable footwear. The shoe manufacturer has eight high street stores – and plans to have 25 open within the next two years.

Sales of Hotter shoes across its stores are up 93 percent from January to May 2009 when compared to January to May 2010.

Stewart Houlgrave, managing director at Hotter Comfort Concept, said: “We’ve noticed a trend with consumers buying more comfortable women’s shoes as they start to think about their health and wellbeing.

“It’s encouraging to see so many people address the health benefits they can get from a pair of shoes. People want shoes to look good, but they are thinking about the wider implications of what shoes are doing to their feet in the long term.”

Hotter Comfort Concept prides itself on creating footwear that provides the upmost stylish comfort. Its designers hide comfort enhancing, and good health promoting, features in its shoes including shock absorbing soles, smooth internal seams and deep toe boxes, so toes can wiggle and flex. Every year Hotter makes more than 1.3 million pairs of shoes which it sells direct from its own call centre, online and from dedicated Hotter stores.

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