DFS Group opens duty-free stores at Singapore Cruise Centre’s Tanah Merah and HarbourFront terminals

DFS Group opens duty-free stores at Singapore Cruise Centre’s Tanah Merah and HarbourFront terminals

 

After winning a five-year concession for departure and arrival stores, DFS officially opens at Singapore Cruise Centre’s Tanah Merah and HarbourFront terminals

SINGAPORE, 2017-Aug-02 — /EPR Retail News/ — DFS Group, the world’s leading luxury travel retailer, today unveiled its updated duty-free stores at Singapore Cruise Centre (SCC). Since being awarded SCC’s first ever master duty-free and general merchandise concession in December 2016, DFS has created a retail environment inspired by the local landscape that delivers DFS’ signature luxurious shopping experience.

For the first time, SCC consolidated a number of its existing duty-free concessions across six categories including wines, spirits and tobacco, beauty and confectionary into a single contract. The stores, which are located at SCC’s Tanah Merah and HarbourFront terminals span seven outlets and are accessible to travelers arriving and departing from Singapore by ferry or cruise ship.

“It has been an honor working with SCC for the past two decades and we are delighted to be continuing our partnership for the next five years,” said Wilcy Wong, DFS Group Managing Director, Singapore and Indonesia. “At DFS we focus on offering a premium retail experience where travelers are given a one-stop, seamless shopping experience. We are excited to grow our relationship with SCC and look forward to providing a broader retail experience to travelers at the ferry terminals.”

DFS, Singapore Cruise Centre is home to over 150 brands and offers an assortment of retail products from alcohol, tobacco, cosmetics, fashion to travel accessories. The extensive range also includes many exclusive items in wines and spirits, available for purchase only at DFS. The retail experience and offering also grants travelers an opportunity to purchase all essential travel items before embarking on their outward journey.

A gateway to the neighboring Indonesian Riau Islands, DFS, Singapore Cruise Centre is modern and fresh, incorporating nautical elements that reflect the nearby island destinations. Both Batam and Bintan are popular destinations from Singapore. The main retail space at both the arrival and departure areas has been expanded to 6,000 sq ft. to accommodate over 6.3 million ferry passengers and 560,000 cruise passengers annually.

“The opening of the new DFS stores at SCC marks a strong relationship between DFS and SCC. Passengers at our terminals are now able to experience an array of retail offerings with more store space, new retail concepts, as well as new brands, which hand in hand work to elevate the overall shopping experience,” said Christina Siaw, CEO of SCC.

The DFS Harbour Front departure store is also home to an exclusive Whiskey Bar and Cocktail Bar, where guests can sample from a range of whiskies or indulge themselves in specialty cocktails made from fresh ingredients by DFS’ in-house bartenders. Created in collaboration with The Whiskey House at DFS’ Terminal 2 Duplex at Singapore Changi Airport, the Whiskey Bar is an extension of DFS’ interactive approach to spirits, educating and engaging customers through guided tastings so they can find their perfect match when making a purchase.

MEDIA CONTACTS:

press.enquiries@dfs.com

Source: DFS Group

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DFS, Singapore Changi Airport the first travel retail venue worldwide to receive The Whisky Ambassador’s Venue Accreditation

SINGAPORE, 2016-Feb-02 — /EPR Retail News/ — DFS Group, the world’s leading luxury travel retailer, announced today in partnership with The Whisky Ambassador and 15PL Limited that DFS, Singapore Changi Airport is the first travel retail venue worldwide to receive The Whisky Ambassador’s Venue Accreditation. The Whisky Ambassador program is the UK’s only accredited training course focused solely on whisky that provides staff with the knowledge, skills and confidence to engage customers with Scotch whisky. Together with DFS’ own learning and development program DFS University, The Whisky Ambassador and 15PL Limited designed an in-depth training program exclusively for employees to provide specialized assistance to travel retail customers across DFS’ wines and spirits stores at Changi Airport.

“Our Changi Airport store is DFS’ flagship wines and spirits hub, as well as travel retail’s largest assortment of single malt whiskies in Asia Pacific. It felt natural to partner with The Whisky Ambassador and 15PL Limited to gain accreditation for DFS, Singapore Changi Airport and have our employees certified as Whisky Ambassadors,” said Wilcy Wong, DFS Group’s Managing Director, Singapore and Indonesia. “We’re confident that with our staff’s expertise and deep understanding of single malts, coupled with our fantastic product offering, DFS, Singapore Changi Airport will continue to be world traveler’s preferred destination for wines and spirits.”

To complete the Whisky Ambassador program, DFS Sales Associates underwent extensive training on how whisky is made, tasting and nosing, the history of the drink, the economic impact and culture of whisky as well as customer service. The course was developed as part of DFS University’s School of Wines and Spirits and will be rolled out to DFS Sales Associates in the Wines, Spirits and Tobacco team globally.

“We are honored to be the first travel retail company in the world to receive The Whisky Ambassador’s Venue Accreditation and we’re confident that this certification will allow us to deliver an incredible customer experience that educates and inspires,” said DFS Group’s Brooke Supernaw, Senior Vice President Spirits, Wines and Tobacco. “Whisky requires a deep level of knowledge to educate the customer on differences in production techniques, flavor profiles, regions of origin as well as growing trends such as Japanese and Taiwanese whiskies. Now that our Sales Associates are certified Whisky Ambassadors, customers can be confident that whether they are whisky novices or connoisseurs, DFS will provide the highest level of service to meet their needs.”

The Whisky Ambassador’s Venue Accreditation at DFS, Singapore Changi Airport builds on the opening of DFS’ wines and spirits duplex store at Changi Airport’s Terminal 3 in May 2015. Boasting over 1,400 products from over 440 spirits, wine and tobacco brands across 11,400 square feet and two floors, the store is a whisky destination for travelers, with 110 single malt products from 50 brands, the largest assortment of single malts available in travel retail in Asia Pacific. The store also features a Long Bar by Raffles – a tasting bar in collaboration with one of Singapore’s most historical landmarks, the Raffles Hotel – serving its famed cocktail invention, the original Singapore Sling. Guests can also enjoy guided tastings and a monthly program of exciting and interactive activities, featuring master classes for cocktail mixology, bartending and hosting at home.

“We congratulate DFS Group on its latest feather in the cap with its venue accreditation by The Whisky Ambassador. Their Wines & Spirits duplex store launched in May last year was an innovative concept aimed at giving shoppers a unique experience. Now, with this accreditation, the opportunity to experience the mysteries and allure of the Scotch whisky in a deep way in our liquor stores definitely sets Changi Airport apart. Our passengers enjoy an even more enhanced experience with the advice and recommendations of the DFS team of Whisky Ambassadors when they shop for whisky at Changi Airport,” said Teo Chew Hoon, Changi Airport Group’s Senior Vice President Airside Concessions.

MEDIA CONTACTS
press.enquiries@dfs.com

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DFS, Singapore Changi Airport the first travel retail venue worldwide to receive The Whisky Ambassador’s Venue Accreditation

DFS, Singapore Changi Airport the first travel retail venue worldwide to receive The Whisky Ambassador’s Venue Accreditation