Macy’s to host in-store events, parades, sponsorships this June as part of its LGBTQ campaign Pride + Joy

Macy’s honors National Pride Month with participation in 23 Pride parades, special in-store events, Levi’s® x Pride Collection, a returning partnership with The Trevor Project, and more

NEW YORK, 2017-Jun-06 — /EPR Retail News/ — This June, Macy’s (NYSE:M) celebrates national LGBTQ Pride Month with Pride + Joy, featuring in-store events, parades, sponsorships, and special merchandise nationwide. Pride + Joy, the company’s annual LGBTQ campaign, continues to highlight Macy’s long-standing commitment to diversity, inclusion and respect.

“Macy’s is committed to supporting the LGBTQ community and promoting an inclusive environment for our employees and customers during National Pride Month, and all year-round,” said William Hawthorne, Macy’s senior vice president of Diversity Strategies and Inclusion. “The Pride + Joy campaign is a true reflection of Macy’s core values where we celebrate diversity and support community partners, such as The Trevor Project, which provides vital services and those that are making strides in the movement for equality.”

As part of its national campaign, Macy’s continues its partnership with The Trevor Project. Founded in 1998 by the creators of the 1994 Academy Award-winning short film “TREVOR,” The Trevor Project is the leading national organization providing crisis-intervention and suicide-prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people ages 13 to 24. In addition to its financial support to the organization, this year, Macy’s is also sponsoring TrevorLIVE, the foundation’s semi-annual gala in Los Angeles and New York City.

“We’re thrilled by our ongoing partnership with Macy’s, which has been a longtime supporter of The Trevor Project’s mission to end suicide among LGBTQ youth,” said The Trevor Project Interim Executive Director Steve Mendelsohn. “The increased visibility among Macy’s shoppers and others that campaigns like this bring to The Trevor Project’s crisis intervention programs helps us reach and educate audiences and positively impact the lives of thousands of people who may not have heard about our organization otherwise.”

To honor this commitment to equality and celebrate the rich diversity of our society, Macy’s employees and their families and friends are participating in 23 parades across the country. Special in-store Pride festivities will highlight the latest fashions, support local charities and feature personal appearances.

The campaign will also be commemorated via curated advertising and window treatments, which feature celebratory and inspiring quotes from Macy’s employees and partners.

Additionally, customers may shop the Levi’s® x Pride Collection, which took inspiration from the AIDS Memorial Quilt to honor those affected, fight stigma and help organizations that stand up for equality; and tanks and tees from Hybrid, a fashion collection with attention-grabbing graphics designed to fight intolerance with expressions of love. Customers can also purchase Proposition Love jewelry on macys.com. Proposition Love Jewelry supports the fight for LGBT equality by donating 10 percent of profits to organizations that benefit the following: Marriage Equality, Gay Rights, LGBT Youth, Anti-Bullying, and HIV/AIDS activism.

For more information on Macy’s Pride + Joy campaign, visit macys.com/celebrate. The site features information on Macy’s Wedding & Gift Registry, which welcomes all couples, as well as Pride in-store event listings, background on Macy’s national Pride partners, and more.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Contact:
Melody Regalado
305-577-1973
Melody.Regalado@macys.com

Christine Olver Nealon
646-429-5713
Christine.Olver@macys.com

Source: Macy’s, Inc.

Macy’s celebrates Lunar New Year 2017 with a wide array of special events to commemorate the “Year of the Rooster”

The “Year of the Rooster” celebrations begin on January 28

NEW YORK, 2017-Jan-25 — /EPR Retail News/ — This month, Macy’s stores nationwide will pay tribute to Lunar New Year 2017 with a wide array of educational activities and special events to commemorate the “Year of the Rooster.” Through artistic performances, music, fashion, in-store visuals and cosmetic presentations, Macy’s will celebrate Lunar New Year highlighting this year’s characteristics which instill diligence and courage.

“Macy’s is proud to continue our long-standing commitment to diversity, inclusion and respect,” said William Hawthorne, senior vice president of Diversity Strategies, Macy’s, Inc. “Whether it’s through specialized product assortment, in-store events or community partnerships, we strive to celebrate the diverse cultures of our customers and employees in a bigger and better way each year. I am so excited for our Lunar New Year 2017 festivities to begin.”

Family-friendly Lunar New Year-themed events will take place in select stores across the country including California, Hawaii and New York from Jan. 18 through Feb. 5. These festivities will feature traditional activities ranging from Lion Dance and instrumental performances to cosmetic tutorials, fashion presentations, authentic refreshments and live music. Select stores will also feature specially curated Mandarin costumes from the Museum of Chinese in America.

As the gifts destination, Macy’s is proud to offer a variety of Lunar New Year-themed products. Cosmetics, accessories and fragrances will be featured throughout stores, including specialty celebratory products, packaging, samples, and gifts with purchase. Fashion jewelry will showcase a variety of Lunar New Year product across categories and Michael Kors will offer an exclusive “Year of the Rooster” key charm in a festive cherry and gold. Additional holiday products include items in fashion, home, bedding, Godiva® chocolates and housewares, all in the traditional red and gold color palette.

Macy’s Lunar New Year festivities will also include commemorative window display treatments, local advertising and comprehensive tourism outreach detailing shopping trips, exclusive savings and events for travelers visiting from China during the holiday.

Below are the dates and locations for Macy’s Lunar New Year in-store celebrations:

Macy’s Herald Square – New York, NY – Jan. 18
Macy’s South Coast Plaza – Los Angeles, CA – Jan. 28
Macy’s Ala Moana – Oahu, HI – Jan. 28
Macy’s Santa Anita – Arcadia, CA – Jan. 28
Macy’s Flushing – New York, NY – Feb. 5

For a complete listing of specific event details and additional information please visit www.macys.com/lunar.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Contact:
Alyssa Bendetson
646-429-7447
Alyssa.Bendetson@macys.com

Christine Olver
646-429-5713
Christine.Olver@macys.com

Source: Macy’s, Inc.

Macy’s honors the “Year of the Monkey” with in-store celebrations

The “Year of the Monkey” swings onto the calendar on February 8

NEW YORK, 2016-Feb-04 — /EPR Retail News/ — This month, Macy’s will honor the “Year of the Monkey” with celebrations taking place across the country that will proclaim a fresh start for this Lunar New Year. Through a variety of channels including artistic performances, fashion, in-store visuals and cuisine presentations at select stores nationwide, the uniqueness of Asian culture will be on prominent display for visitors to admire while they shop.

“As a retailer dedicated to celebrating the diverse cultures and backgrounds of both our customers and employees, Macy’s is thrilled to honor the ‘Year of the Monkey’ in stores nationwide for Lunar New Year 2016,” said William Hawthorne, senior vice president of Diversity Strategies, Macy’s, Inc. “As part of our annual celebration of Asian culture, select stores will honor the ‘Year of the Monkey’ with themed special events and specialized, limited-edition merchandise including cosmetics, fragrances, handbags and fashion accessories. Each year, the products and festivities have become bigger and better and I am so excited for our customers to experience Lunar New Year 2016.”

Macy’s will present locally relevant merchandise to specific markets by offering an amplified assortment of Lunar New Year-themed products. Cosmetics and fragrances will have a much larger presence with specialty products, packaging, samples, visuals and gifts with purchase. The color palette makes a statement this year as a metallic partnering of gold and red, and will be very pronounced among cosmetics packaging, fine and fashion jewelry, handbags and intimate apparel. Fashion jewelry will showcase a noticeable contribution as well with an exclusive kate spade new york “Year of the Monkey” gold charm necklace and zodiac charms. These hand-picked items, along with home goods including textiles, bedding, Godiva® chocolates and housewares, will also be offering products in the exclusive color palette.

In-store special events will take place beginning on Feb. 6 through Feb. 20 in select cities across the country. Guests will be treated to family-friendly, Lunar New Year- themed activities ranging from Lion Dance and live musical performances to fashion presentations and authentic cuisine. In addition, with any $75 purchase during the event, attendees will have the opportunity to receive a limited-edition “Year of the Monkey” red and gold tote*.

Macy’s Lunar New Year festivities will also include localized advertising, in-store poster signs and window displays, as well as tourism outreach offering exclusive savings for travelers visiting from China during the month of February.

Below are the dates and locations for Macy’s Lunar New Year in-store celebrations:

Macy’s Southcenter – Tukwila, WA – Feb. 6
Macy’s Herald Square – New York City – Feb. 11
Macy’s South Coast Plaza – Costa Mesa, CA – Feb. 13
Macy’s Santa Anita – Arcadia, CA – Feb. 13
Macy’s Flushing – Queens, NY – Feb. 13
Macy’s Union Square – San Francisco – Feb. 20
Macy’s Valley Fair – Santa Clara, CA – Feb. 20

For a complete listing of specific event details, products and additional information please visit www.macys.com/lunar.

*Make any purchase of $75 or more and receive a commemorative Year of the Monkey tote bag. Qualifying purchase must be made during the event. While supplies last. Event subject to change or cancellation.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Source: Macy’s

Macy’s
Alyssa Bendetson, 646-429-7447
Alyssa.Bendetson@macys.com
or
Christine Olver, 646-429-5713
Christine.Olver@macys.com