Selangor Darul Ehsan, Malaysia, 2015-11-9 — /EPR Retail News/ — Company teams up with retailer to raise RM25,000 for women’s NGO
ANTABAX has raised funds for Women’s Aid Organisation (WAO) through its Shared Health, Shared Hope campaign, in collaboration with Malaysian retailer Giant.
The two-month campaign which started in June saw 5% of sales from the entire Antabax antibacterial personal care range from Giant and Guardian outlets nation-wide channelled to WAO in sup-port of its Refugee and Child Care Centre.
A total of RM25,271.60 was raised.
WAO supports women and children suffering from mental, physical and sexual abuse, and provides temporary refuge services that empower them to determine their own future.
Since its first corporate social responsibility campaign in 2009, Antabax has contributed more than RM1mil in cash and products to various non-governmental organisations to help those in need.
According to Lam Soon Edible Oils Sdn Bhd Sales and Marketing executive director Allan Khong, the brand is committed to support-ing organisations which provide services to those in need, through contributions towards specific projects, or in kind.
“We focus on a few core areas. For example, WAO’s work in combating domestic violence through their support services for victim survivors of violence is a cause that is dose to our consumers and to our brand.
“Antabax would like to thank our users for their support to the children and women at WAO,” he said during a cheque presentation at Lam Soon Edible Oils Sdn Bhd’s headquarters.
GCH Retail (M) Sdn Bhd Marketing general manager Norine Erica Majaman noted the importance of WAO’s work in combating domestic violence.
This is the second joint campaign in which Antabax and Giant are supporting the organisation.
“WAO’s need is great, and the work they are doing to give victims and survivors of domestic abuse a new start is life-changing.
‘This is why we decided on a second campaign in aid of IMO,” Majaman said.
WAO executive director Sumitra Visvana thanked Antabax, Giant and Guardian for their financial contributions to WAO through the campaign.
The WAO Refuge and Child Care Centre offer important services for women and children survivors as they are making the decision to break the cycle of violence.
“In 2014, the centre sheltered 329 women and children as they rebuilt their lives.
The 1,114.8sq m centre has five bedrooms, six bathrooms, a kitchen, an administration office and a storeroom,” she said.
She added that a minimum of RM1.2mil is needed annually for their programmes, and the funds mostly came from corporate and individual donors.
SOURCE: GCH RETAIL (M) SDN. BHD