Hotter Shoes Uses Real Customers In Latest TV Ad Campaign

Hotter Shoes decided to feature fans of its footwear in its latest TV advert after discovering exactly how much its customers love its line of comfortable shoes.

After interviewing a panel of customers to find out what makes women so happy when they wear Hotter Shoes footwear, the company was so delighted the customers’ words that they became the inspiration for its new advert – with four of the customers recruited to take part in the final production.

Customers Marianne, Joan and Jenni own 46 pairs between them, having fallen in love with Hotter Shoes’ comfortable shoes and worn them for a total of 26 years.

Marianne Welsh, from Southport, is a local councillor and wears her shoes for everyday duties and to council conferences and events. She described her first experience of wearing Hotter shoes: “When the shoes came it really was something I’ll never forget, I put them on and instantly it felt like I was wearing a comfortable pair of slippers.”

Joan Shawcross, from Manchester, has recommended Hotter shoes to all her family and friends. She added: “I love my Hotter shoes, I love every pair I’ve got.”

Jenni Rhodes, from London, has been modelling for over 50 years and knows that style, comfort and fit of footwear are all vitally important. She commented: “The fit of Hotter shoes is absolutely perfect and whatever the occasion I can always find some comfy shoes in the catalogue.”

One in every three pairs of shoes that are currently made in the UK are now made in Hotter’s Lancashire factory, with ‘comfort concept’ features such aslightweight, flexible soles, wiggle room for toes and soft underfoot cushioning hidden in every pair. Hotter’s TV advert features a selection of footwear, including women’s boots for the winter season, casual shoes for catching up with friends, smart heels for work and sporty shoes for exercising.

With over fifty years’ experience making shoes, Hotter has gained insight into women’s shoe buying needs and desires. The comfy shoes featured in its TV advert have been carefully selected to appeal to a wide range of customers, offering styles suitable for every occasion including party shoes, sporty styles and everyday comfortable casuals.

Hotter women’s shoes come in size 3 to 9 with some half sizes, some extra wide fit and EEE fit options. The shoes, boots and slippers in the collection are made from top quality leather, nubuck and suede and come in an array of eye-catching seasonal shades including Bordeaux, Teal, Mustard and a selection of muted metallics.

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Debenhams Reports Weather Girls Putting The Heat Back Into Winter Clothing Sales

Debenhams has revealed new research which reveals that BBC weather girl Carol Kirkwood is having a major effect upon the shopping habits of the nation, new research has revealed.

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When she wears winter coats and scarves while reading the weather forecast, sales of winter clothing soar the same day, according to Debenhams.

So great is the trend that her choice of winter wear has a greater effect upon sales than a six degree drop in temperature, figures show.

Debenhams spokesman Ed Watson said: “Nobody in Britain seems to believe that winter has arrived until they see Carol wearing a scarf and ear muffs.

“We’re calling it the ‘Weather Girl Effect’ and it’s bringing a warm front to sales on the High Street.”

The effect emerged while Debenhams was conducting annual customer research into shoppers’ buying habits for winter coats, hats, scarves and gloves.

Being able to predict precisely when demand for winter wear will rise enables the store to order well ahead, saving millions of pounds in production fees and storage costs.

The research showed that:
– Winter coat sales begin to rise when external temperatures fall below 16 degrees on three consecutive days.
– Sales of scarves increase when temperatures fall below 12 degrees.
– Gloves sales leap when the mercury falls to just six degrees.
– A fall to nine degrees sparks a rush by women for thermal underwear. Men need another seven degree drop in temperature before they too opt for cosy Long Johns.

Demand rises exponentially across all sectors with every two degrees fall in outside temperature. However, mysterious spikes in sales remained unexplained – until researchers started watching the BBC Breakfast weather forecasts.

When Carol Kirkwood appeared wearing a warm coat on an outside broadcast, demand for similar garments leapt by an average of 38 per cent above normal, regardless of the outside temperature.

Wearing a hat and gloves increased demand for these items by an average of 51 per cent. And wearing ear muffs created the biggest rise at 82.7 per cent.

The ‘Weather Girls Effect’ was greatest with Carol Kirkwood, but also occurred to a lesser extend when her colleagues Louise Lear, Laura Tobin and Elizabeth Saary appeared on screen.

Male weather forecasters have no effect upon sales whatsoever. The BBC’s female weather forecasters have a greater effect than others because they do so many outside broadcasts.

Ed Watson continued: “It is clear that viewers, especially women, are using the fashion choices of the forecasters to determine how to dress well to suit the weather.

“The warm coats and gloves which Carol wears are providing a more effective visual forecast of what lies ahead, more than the temperature figures on the accompanying high tech weather map.

“Our research shows that the weather girls are teaching the nation how to remain ice queens, able to cope with any stormy squall.

“We’ve come to believe that if Carol Kirkwood read the forecast wearing a bikini, bikini sales would soar even if it was snowing outside.”

The news coincides with Debenhams’ ‘Winter Event’ that sees prices reduced by up to 25% across coats and boots.

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Hotter Shoes Is Now Responsible For 1 In 3 UK-Made Shoes

Hotter Shoes has stepped up production of its iconic shoes as more women than ever turn to the comfort shoe brand for their footwear solutions. The company is forecasting that production at its Lancashire factory will increase to 1.7 million in 2011, smashing its 2010 total of 1.3 million which earned it the accolade of UK’s biggest shoe maker.

Hotter Shoes’ range and merchandising director Paul Sayer said: “Women have always wanted stylish shoes but now they’re switching onto comfort which is great news for Hotter.

“Whether it’s a lifestyle choice or the barrage of high heel horror stories and photos of celebrity bunions we’ve seen recently, more women than ever are falling in love with our UK made comfort shoes.”

One in every three pairs of shoes made in the UK are now branded Hotter Comfort Concept, and incorporate the company’s trademark features: light, shock absorbing soles; smooth seams; deep toe boxes and quality leather uppers. The figures were confirmed in a survey of all UK based shoe makers by the British Footwear Association.

Things are going well for the company that started out manufacturing and selling slippers and now “makes shoes as comfortable as slippers”. Hotter Shoes will invest a further £500,000 in its factory this year to meet increased demand, positioning it as one of Europe’s most technologically advanced shoe making plants.

Paul Sayer added: “We have survived and thrived because we share a passion for products and service with our customers.”

“In economically challenging times we’re discovering that discerning women are investing in long lasting, stylish and comfortable footwear rather than throwaway fashion that often languishes at the back of the wardrobe before making it to the recycling bin.”

Richard Kottler, chief executive of the British Footwear Association commented: “Hotter’s dedication and vision for the future has lead them to become one of the most successful, and innovative, British shoe manufacturers. It’s rare these days for a British brand to manufacture such a high volume of quality footwear on site, the planned investment will see Hotter go from strength to strength – this is British manufacturing at its best.”

Hotter is enjoying buoyant sales and is planning a dynamic retail expansion. In 2010 Hotter opened six dedicated stores in the south of England. It has opened nine stores across the UK this year including Newcastle, Glasgow, Sheffield, Salisbury, and Stratford and plans to have 25 stores in its portfolio by the end of 2011.

The company is also shipping its trademark style and comfort direct to the US market, with Hotter Shoes now shipped direct to the United States from the company’s warehouse, and US customer calls serviced from the Skelmersdale call centre.

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Hunter, A Top Brand, Up There With The Ugg Boot

Premium Wellington boot brand, Hunter, enjoyed a busy year in 2010 with sales rocketing and the brand being in particular demand during the cold snap when customers sought out these hard-working and reliable boots to get them to their destinations during all the snow in December. Not only are they waterproof and the perfect choice for wearing in the snow and cold weather, they have become an official fashion item too.

The Hunter brand has considerably increased in popularity over the past few years as they have gradually made their way into every wardrobe of any self-respecting young person who likes to think they know a thing or two about fashion trends. It was reportedly one of sale aggregators ‘Most Clicked-On items of 2010’ and trusted website Begorgeous.com has apparently commented that Hunter wellies are the‘ultimate choice’ of winter footwear so that’s not a bad start to 2011, not least because there are still officially around six weeks of winter left to go and as we have seen, anything can happen in this country with the weather.

With the Hunter brand becoming more popular than ever before you might want to grab yourself a great pair from the extensive range of gorgeous glossy black styles such as the tall or short gloss originals, or go upmarket with a beautiful pair of Regent Savoy patent quilted Hunter Wellies (far too mice to wear to take the dog out!) that would look at home in the city as well as in the country.

The styles on offer from Hunter these days are endless and thanks to the young style icons such as Alexa Chung (television presenter, model and contributing editor at British Vogue) and Kate Moss (long time English model and designer for TopShop) as well as many others seen regularly sporting this very British brand of boot it can’t help but do the sales of Hunters the world of good.

Many young girls take their cue and inspiration from these stylish celebs and with technology being what it is today with the world of social media and networks like Twitter and Facebook as well as instant news being at our fingertips 24/7, good news travels fast and the fact that Hunter is one footwear brand that just looks so stylish, people want to wear their boots and be seen in them and talk about how great they are to their friends and so the news spreads and here we are today predicting another great year ahead for this ultimate British footwear brand with its rich heritage and exciting future.

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Uggs As Popular As Ever In Post-Christmas Sales

Its been a busy few months for Decker’s Outdoor, owners of the hugely popular Ugg Australia brand as the top selling footwear company catches it breath after some of the busiest months in their history. Uggs are always in demand in the run up to Christmas, they make great gifts and they have long been at the top of the footwear ladder for their designer appeal and comfort factors that other boots just can’t match. But it has also been the result of all the bad snow and freezing temperatures that we experienced during the month of December that boosted sales past the expected peaks for the year on top of Christmas sales on-line as well as from various authorised retail outlets.

Though at times the shops were deserted in the weeks running up to Christmas, particularly when shoppers were expected to be out in force doing their Christmas buying, some retailers predicted all time low sales compared to the same weeks last year and in previous years but sales of Ugg boots were more in demand than ever due to people wanting to get hold of some decent warm boots that would allow them to get out in the snow and not freeze in the sub zero temperatures.

Uggs have the advantage of being popular gifts at Christmas as well as the best thing to wear when it snows or when it’s cold so they were always going to be a winner when the terrible weather descended though none could predict the scale of the demand for Uggs and other popular boots such as Hunter wellies and FitFlops too. Many retailers saw their shelves stripped bare as demand reached epic proportions during the worst of the cold snap and the fact that Uggs are easily obtained on-line from many independent retailers meant that this avenue also saw higher than expected sales. All good stuff in terms of business, especially in these tough economic times.

The bad weather before Christmas may also have been a major factor in the busy post Christmas sales as shoppers in their droves were out from Boxing Day onwards to spend their Christmas money and bag themselves a great bargain. Many people who had not been able to get to the shops resorted to buying gift vouchers on-line for friends and family as this was one of the few options available to them which didn’t involve trying to get to the shops in the treacherous conditions hence the happy shoppers after Christmas in the sales as the snow had cleared and people were free to get out and about once more.

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Hotter Shoes Mission For Comfort Continues As It Widens Its Collection

Hotter Comfort Concept, the leading women’s comfort shoe specialist, has launched a new EEE width fitting as part of its mission to bring comfort to the nation’s feet.

Following research amongst its online, mail order and high street store customers, the UK shoemaker discovered an increased demand for wider fitting shoes mirroring longstanding trends that show that UK women’s feet are getting wider and longer. To cater for this growing market the company has introduced its best selling Dew and Leap styles in EEE fit for the first time and will be monitoring sales to decide whether to extend the range for Spring/Summer 2011.

“We’ve built our reputation designing and making comfortable women’s shoes that look good and which help keep our customers active,” commented Product Design Director Paul Sayers. “Over the years we have noticed that women’s feet are getting longer and wider, in fact our women’s extra fit (EE fit) shoes make up 45% of our collection and so moving to EEE fit is a logical step.”

Hotter’s new extra extra width shoes will give thousands more women the opportunity to enjoy their shoes and avoid the pain of having to break in new shoes that don’t fit properly. The brand’s design and manufacturing teams have decades of experience creating footwear that looks stylish but which incorporates discrete comfort features such as smooth internal seams, lightweight soles, padded heels and removable insoles.

Paul Sayers said “Nowadays women’s lifestyles in particular are so busy that they can’t afford to slow down because their shoes don’t fit properly and are causing them pain. In a recent YouGov survey we discovered that by far the majority of women refuse to endure pain caused by new shoes for longer than thirty minutes and for us even this is too long. Women’s shoes should be immediately comfortable and fit perfectly, which means offering plenty of half fit and width fitting options.”

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Debenhams Announces 9000 Festive Jobs Up For Grabs

Debenhams announced that it is on the lookout for 9,000 seasonal temps to cope with its busiest time of year; Christmas.

Although the number of positions has increased, the number of hours remains the same. The retailer has altered its recruitment strategy by searching for more part-time roles. This emphasis on flexible shift patterns will ensure additional staff are in store whenever customers need them.

The jobs will be split across Debenhams’ 160 outlets and average out at 56 per store. The jobs are based in menswear, womenswear, accessories, childrenswear, home, gift or cosmetics departments.

Roles available are varied and include everything from stock handling and general sales advisor jobs to gift advisor roles which require special training.

While previous retail experience isn’t essential, excellent customer service and team working skills are.

Michael Sharp, Deputy Chief Executive at Debenhams said: “These jobs are sure to be welcomed by local economies during the most financially challenging part of the year.

“Our recruitment drive is so huge that for the first time we have trained a manager in all 160 stores to oversee staffing for Christmas.

“We are recruiting directly through our website and looking for energetic people with a talent for customer service.”

Minister for Employment, Chris Grayling said: “These new vacancies are a great boost for jobseekers, and flexible working patterns mean they can be family friendly too.

“We are committed to injecting new life into the private sector and this is another example of how employment in this sector is growing.”

Contracts will be for flexible working hours with the majority of positions running from November through to January, when the majority of customers will be carrying out their Christmas shop or indulging in the January sales.

More information and application forms can be found on www.debenhams-jobs.com or by contacting the local store.

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Hotter Comfort Concept Reports High Street Sales Increase

Hotter Comfort Concept, the North West-based shoe manufacturer, has recorded a sharp increase in sales in its high street stores fuelling its drive to increase its high street presence.

Hotter Comfort Concept shoes are being predominately purchased by women with busy, active lifestyles, who want comfortable shoes designed to stand the test of time. As spending on the high street continues to take a knock, Hotter’s stores’ sales figures from the start of 2010 demonstrate that consumers are still going crazy for its comfortable footwear. The shoe manufacturer has eight high street stores – and plans to have 25 open within the next two years.

Sales of Hotter shoes across its stores are up 93 percent from January to May 2009 when compared to January to May 2010.

Stewart Houlgrave, managing director at Hotter Comfort Concept, said: “We’ve noticed a trend with consumers buying more comfortable women’s shoes as they start to think about their health and wellbeing.

“It’s encouraging to see so many people address the health benefits they can get from a pair of shoes. People want shoes to look good, but they are thinking about the wider implications of what shoes are doing to their feet in the long term.”

Hotter Comfort Concept prides itself on creating footwear that provides the upmost stylish comfort. Its designers hide comfort enhancing, and good health promoting, features in its shoes including shock absorbing soles, smooth internal seams and deep toe boxes, so toes can wiggle and flex. Every year Hotter makes more than 1.3 million pairs of shoes which it sells direct from its own call centre, online and from dedicated Hotter stores.

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Hotter Shoes Commitment To Comfort Revitalised By Surprising Survey Results

Hotter Shoes, women’s comfort shoe specialist, has pledged to continue its drive to create the world’s most comfortable shoes following the surprising results of a new YouGov survey.

“We were amazed to find out that only one third of women wearing a pair of shoes which extremely hurt their feet would kick them off immediately and walk in bare feet,” commented product design director, Paul Sayers, who leads a team of comfort shoe designers who are determined to take the ‘owww’ out of new shoes. “What was most worrying though was a hardcore of 15% would struggle on for more than 30 minutes and 45% would manage for at least ten minutes in shoes that caused them ‘extreme pain'”

It’s not just long term damage that women are subjecting their feet to according to this research, 63% of women have had blisters on their feet due to wearing a favourite pair of shoes and 44% of women aged 18 and over have endured burning sensations on the balls of their feet.

Hotter is committed to giving British women choice and pain free footwear. With its 50 year heritage the company has drawn up a list of comfort features which are essential to every pair of shoes it creates including leather uppers, deep toe boxes and supportive, flexible soles.

“Women need to start taking care of their feet and wearing shoes that not only fit properly, but ensure their feet can move around and breathe,” added Paul. “Taking care of your feet now will pay dividends in the future and ensure you’re not crippled with pain or worse still, facing surgery caused by poorly fitting shoes.

“At Hotter Comfort Concept all of our shoes are crafted to ensure feet are always in the best possible care. Whether it’s the air bubbles that we inject into the soles of our shoes to provide comfort and support, or the wider fittings that are available to ensure the shoe fits as it should we are confident we are creating the most comfortable shoes our customers will ever wear.”

Over the past 50 years Hotter has hand crafted thousands of comfortable women’s shoes to ensure feet stay in the best condition. Hotter shoes are available in half sizes and extra wide fittings with soft cushioning and flexible soles.

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North West Based Hotter Flies The Flag For UK Manufacturing

Hotter Comfort Concept, the Lancashire based shoe manufacturer, has reaffirmed its mission statement to keep manufacturing in the UK. This statement comes at a time when Cadbury’s, one of Britain’s best loved businesses, faces US takeover.

Hotter Comfort Concept, which is celebrating 50 years in the industry, is one of a few UK businesses currently beating the recession. Manufacturing 1.3 million pairs of footwear each year in the UK, Hotter is one of the world’s most technologically advanced shoe making factories and last year turned over £37.5m and made profits of £5m.

In light of the current economic climate and imminent Cadbury’s takeover, Hotter has renewed its commitment to remain true to its British roots with company values built on enthusiasm, passion and courage. Managing director, Stewart Houlgrave has seen many changes in the industry over the years and is determined to see Hotter shoes beat the recession and prove that the UK manufacturing industry is strong in the economic downturn.

Stewart commented: “The recession has seen many of our well known high street names disappear. Woolworths was probably one of the biggest last year and the recent Cadbury takeover is a shock and great loss to the UK manufacturing industry.

“My parents set up Beaconsfield Footwear over 50 years ago and I’ve grown up with the brand and through our business decisions and operations created some of the most advanced shoe manufacturing technology in the UK. I am proud that we are proving it’s still viable, and indeed a lucrative proposition, to manufacture and sell shoes in the UK with a British workforce.”

Over the past six years Hotter Comfort Concept has invested £6 million and now has one of the most successful production facilities anywhere in the world. Hotter targets the active mature market, where shoe shoppers are investing their cash in the ultimate indulgence for their feet. Many of the hundreds of letters and emails Hotter receives comment on the heritage and firm British roots the company retains.

Hotter Comfort Concept has strong values with a modern outlook on business. Stewart re-affirmed Hotter Comfort Concept’s determination to retain UK roots and that the company is not afraid of future industry change: “When other businesses fled overseas I was sure our future remained here in the UK and I am glad I made that decision all those years ago, despite surprise in certain parts of the footwear industry. I stood by what I believed in and today with a loyal workforce of nearly 400 including a manufacturing plant, call centre and five high street stores, Hotter is going from strength to strength and I’m extremely proud of what we have achieved.”

About Hotter Comfort Concept:
Hotter Comfort Concept targets the active over fifties market where thousands of shoe shoppers are indulging their feet in the hidden comfort of Hotter shoes – designed, manufactured, packed and shipped from the Lancashire factory.

Hotter manufactures more than 1.3 million pairs of women’s shoes, men’s shoes, extra wide shoes, women’s boots and women’s sandals every year- more than any other shoe maker in the country.

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