Topshop Make Up Is Here

On Wednesday 5th May Topshop launched its first very own make-up range; containing all the must have make up essentials for SS10.

Topshop Make Up Is Here

The full collection comes in two parts and will be refreshed twice a season; a Core Collection of first class beauty essentials as well as a capsule Trend Collection of directional hues, both embody the bold and innovative essence of Topshop.

With its first make up range, Topshop has ensured its cosmetics encapsulate the Topshop spirit, by formulating it with a mixture of directional colours and seasonal collections. Inspired by a World Tour, Topshop have injected their knowledge of trends, colours and textures to create an original fresh approach to make up.

Topshop has teamed up with top make-up artist Hannah Murray; renowned for her work on the catwalks in some of London’s most influential fashion houses to help launch the new range. The two last collaborated when Murray worked on the AW10 Unique show, hosted by Topshop at London Fashion Week in February 2010.

To celebrate the May launch, Topshop is partnering with TAAZ.com, to launch its new Online Makeover tool. The tool will allow customers to digitally ‘try on’ a variety of preloaded photos – or upload their own photos – to see what product best suits them for the complete Topshop makeover.

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Topshop Expands International Shipping Territories

Topshop.com, which launched in 2001, has expanded its international shipping to include twelve new destinations: Bulgaria, Canada, China, Czech Republic, Hong Kong, Hungary, Republic of Korea, Lithuania, Poland, Romania, Slovakia and Turkey. The move follows huge demand in those countries, shown by high traffic on the website as well as customer comments on Topshop’s Facebook and Twitter pages.

Delivering iconic British style to over 30 markets, Topshop.com has all the looks available in the London flagship store. It offers over 300 new products a week, trend advice, editorial features, a weekly newsletter, the Inside-Out blog, and instant access to Topshop’s range of designer collaborations and concessions. Additionally Topshop Unique, the only high street collection shown at London Fashion Week is available online.

For SS10, Topshop’s mainline trends include Club Tropicana, inspired by 1980s Miami Beach and the hip hop scene; Rough Luxe, which is dark and grungey; Body Armour, sportswear with an urban twist; and Techno Traveller, perfect for this summer’s festivals.

In addition to the mainline collections, the expansion will give these countries access to the full range of Kate Moss Topshop, which relaunches in May, the brand’s designer collaborations such as Mary Katranzou, Ann-Sofie Back and Asish and also collections by Mark Fast and Meadham Kirchoff coming up in May and June.

Kate Walmsley, Head of E-Commerce, commented: “Everything Topshop can be found on
Topshop.com and so this expansion means our customers can get full access to the brand and iconic British style straight to their door from over 30 countries.”

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Topshop Launches Its New Spring Summer Collections

Topshop, the award winning clothing retailer, has announced the launch of its new Spring/Summer collections, combining casual, sassy streetwear, festival trends and sleek military inspired sportswear.

For Spring/Summer 2010 Topshop has embraced four distinct styling trends with its new Parisienne, Meadow, Downtown and Saloon collections.

The Parisienne collection offers flirty, feminine and fun styles featuring stripes, polka dots and pearls combined with flouncy dresses, boucle jackets, embroidered tees and accessories. Blouses, prim tailoring and casual tees also feature in this collection, with spotty tights and oversized bows adding a playful touch.

The Meadow collection invites customers to take a trip to the English countryside with billowing chiffon, bleached denim women’s jeans and delicate florals that conjure up the impression of a summer’s day. Toughened-up with studded waistcoats, lace-up boots and leather accessories, lace, crochet and intricate embroidery in the collection are given a harder edge for spring.

Mixing experimental fabrics, futuristic shapes and sporty detailing, the Downtown collection has a luxurious, yet pared down aesthetic, with a laid-back, urban edge and slinky harems with hidden zips, bodycon pieces in graphic prints and leggings with power mesh inserts.

From women’s blazers to luxe joggers, these sporty, versatile separates offer a bold, bright edge with futuristic prints and fluoro accessories.

Saloon, the final collection in Topshop’s Spring/Summer 2010 range, features a series of cancan ruffles, saloon inspired frills, broderie anglaise and delicate cutwork. When teamed with indigo denim, beaten-up leather and casual canvas, the dusty coloured tulles and sun-faded prints reflect the warm, heady nights of the Wild West. The pretty patchwork and faded Americana prints prevalent in the collection are embellished with accessories boasting fringing and tassels.

A video highlighting the Spring/Summer 2010 Topshop collections can be found on the Topshop website.

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JD Sports Launches Competition To Find Miss Apple Bottoms

To celebrate the arrival of the hot new range of Apple Bottoms landing in JD Sports this September, JD has teamed up with the funky fresh brand to find their very own Miss Apple Bottoms.

Founded by the American Hip Hop master mind, Nelly, Apple Bottoms serves up the freshest gear to trendsetting women of all shapes and sizes, with their motto being: “A woman should not try to fit the clothes; the clothes should fit the woman”. With this in mind, Apple Bottoms and JD Sports are looking for one girl to be the perfect fit and become the face of this stylish new range for this autumn.

The selected finalists will get to attend a casting day and then the winner will take part in their own exclusive photo shoot in the latest Apple Bottoms collection.

The winner of this exclusive competition will then feature in her very own advertising campaign and receive a year’s supply of the notorious Apple Bottoms jeans and her swanky new pictures to keep.

But that’s not all; Apple Bottoms is also offering a pair of its womens jeans signed by the main man himself, Nelly. This is a money can’t buy prize and one certainly not to be missed. Internationally admired and worn by celebrities including Ashanti and Fergie as well as being featured on Americas next Top Model.

Full details on how to enter, along with terms and conditions are available through the JD Sports website jdsports.co.uk/applebottoms.

JD Sports Fashion Plc is the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear. The company operates over 350 stores through the UK.

John David Sports was founded in 1981 with one shop in Bury. It expanded into the Arndale Centre in Manchester in 1983 and consolidated its position throughout the 1980s with further openings, largely in the North and Midlands. The first London store was opened in Oxford Street in 1989 and by the time of JD Sports’ stock market flotation in 1996 there were 56 stores.

The business continued to grow organically until 2002 and then grew further with the acquisition of over 200 stores, further consolidating its position as the leading UK retailer of fashionable sports and casual wear.

As well as offering customers leading brands such as Nike, Adidas Originals, Lacoste, Converse and K-Swiss, JD Sports also stocks ‘own-label’ brands.

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