Hotter Shoes introduces 27 new ladies styles for Autumn 2012

Hotter Comfort Concept Shoes has revealed its new Autumn collection, with 27 new ladies styles.

Comfy shoe fans will be delighted with Hotter’s new Autumn collection, each and every style has been given individual attention to guarantee the ultimate, lightweight feeling with design features to guarantee they will look as good as they feel.

The new collection features a style for every occasion so the Hotter customer can wear something comfy and stylish wherever they go, whether it’s work shoes, casual shoes for a day of shopping or meeting up with friends, attending a family wedding or enjoying a city break.

“This collection is our best one yet, our customers can enjoy the on-trend styles we’re seeing on the catwalks. And with thanks to the comfort features we secretly hide into each pair they can be confident that they’ll look good and feel great.” commented Design Director Ian Spedding. “This collection features 27 new styles for ladies including fashionable brogues Kiara and Topaz along with smart wedge heels like Kiev in bright, warm colours. For the cooler months we’ve created a boots collection with on-trend detailing, there’s new boot Panama with faux fur lining, soft leather boot Jade with scrunching detailing and elegant Isabella with delicate brogue detailing.

“Colours are key to the Hotter collection, with on-trend shades like Peacock, Cherryberry, Aubergine, Kingfisher and Grape Juice, making our shoes stand out from the rest,” he added.

The majority of Hotter’s comfy women’s shoes come in sizes 3 to 9 with some half sizes, extra wide shoes for women and EEE fittings. Anyone new to Hotter will find a handy shoe fitting guide online, with details of how to find the perfect fit and Hotter offers a free Personal Shopping service for additional advice. Hotter shoes can also be purchased at 38 Hotter stores throughout the UK.

One in every three pairs of all shoes made in the UK are made in Hotter’s Lancashire factory and the company is forecast to make nearly 1.6 million pairs of shoes this year, making it the biggest shoe manufacturer in the UK. The company was set up in 1959, introducing the Hotter brand in the 1990s with the aim of creating “the world’s most comfortable footwear, continuously delighting customers”.

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Hotter Shoes Is Now Responsible For 1 In 3 UK-Made Shoes

Hotter Shoes has stepped up production of its iconic shoes as more women than ever turn to the comfort shoe brand for their footwear solutions. The company is forecasting that production at its Lancashire factory will increase to 1.7 million in 2011, smashing its 2010 total of 1.3 million which earned it the accolade of UK’s biggest shoe maker.

Hotter Shoes’ range and merchandising director Paul Sayer said: “Women have always wanted stylish shoes but now they’re switching onto comfort which is great news for Hotter.

“Whether it’s a lifestyle choice or the barrage of high heel horror stories and photos of celebrity bunions we’ve seen recently, more women than ever are falling in love with our UK made comfort shoes.”

One in every three pairs of shoes made in the UK are now branded Hotter Comfort Concept, and incorporate the company’s trademark features: light, shock absorbing soles; smooth seams; deep toe boxes and quality leather uppers. The figures were confirmed in a survey of all UK based shoe makers by the British Footwear Association.

Things are going well for the company that started out manufacturing and selling slippers and now “makes shoes as comfortable as slippers”. Hotter Shoes will invest a further £500,000 in its factory this year to meet increased demand, positioning it as one of Europe’s most technologically advanced shoe making plants.

Paul Sayer added: “We have survived and thrived because we share a passion for products and service with our customers.”

“In economically challenging times we’re discovering that discerning women are investing in long lasting, stylish and comfortable footwear rather than throwaway fashion that often languishes at the back of the wardrobe before making it to the recycling bin.”

Richard Kottler, chief executive of the British Footwear Association commented: “Hotter’s dedication and vision for the future has lead them to become one of the most successful, and innovative, British shoe manufacturers. It’s rare these days for a British brand to manufacture such a high volume of quality footwear on site, the planned investment will see Hotter go from strength to strength – this is British manufacturing at its best.”

Hotter is enjoying buoyant sales and is planning a dynamic retail expansion. In 2010 Hotter opened six dedicated stores in the south of England. It has opened nine stores across the UK this year including Newcastle, Glasgow, Sheffield, Salisbury, and Stratford and plans to have 25 stores in its portfolio by the end of 2011.

The company is also shipping its trademark style and comfort direct to the US market, with Hotter Shoes now shipped direct to the United States from the company’s warehouse, and US customer calls serviced from the Skelmersdale call centre.

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Hotter Comfort Concept Shoes Reveals Office Staff Opting For Dressed Down Look

Hotter Comfort Concept Shoes has revealed that ties, killer heels and sharp suits are a thing of the past with the average office worker now opting for a dressed down look according to new research by the comfort shoe brand.

The image of smart office workers has been replaced by employees more likely to be wearing comfortable shoes, t-shirts and casual trousers.

When planning what to wear for a day at the office Brits are much more likely to consider their own comfort than worrying about tottering in heels. Nearly half (49%) saying they wear shoes to work that are comfortable with an additional 32% saying they wear practical smart work heels in the office.

However, more than one third of women wear different shoes for their commute – indicating that their work shoes may not offer the ultimate comfort for a walk, bus or tube ride to the office.

Company dress codes now allow casual smart comfort in the office which is great news for bosses and staff alike as more than half of those surveyed said they worked better if they were comfortable with what they were wearing and nearly half said that a casual outfit made them more confident in the work place.

Paul Sayers, product design director from Hotter Shoes, who was behind the research into 3,000 working Brits said: “The evidence is clear to see, comfort has officially made a comeback. We make shoes that feel like slippers, so it’s great to hear the majority of workers say they feel more confident and work more productively when they feel comfortable in what they wear.

“As comfort specialists we make sure that every pair of our shoes, whether smart work heels or casual comfy commuter-wear, is designed to combine comfort and style. We have always believed in the power of comfort and this proof underlines our commitment to making the nation’s feet happy.”

Only one third of women wear a shirt to work. Two thirds say they dress more casually now than they did 10 years ago with nearly all saying things had changed from 20 years ago.

Summer was also the time when most staff took a more casual approach to their wardrobe.

Most admit that they only look smart and wear smart shoes at work twice a week although over 83% said they made more of an effort if they have a meeting.

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Hotter Shoes Commitment To Comfort Revitalised By Surprising Survey Results

Hotter Shoes, women’s comfort shoe specialist, has pledged to continue its drive to create the world’s most comfortable shoes following the surprising results of a new YouGov survey.

“We were amazed to find out that only one third of women wearing a pair of shoes which extremely hurt their feet would kick them off immediately and walk in bare feet,” commented product design director, Paul Sayers, who leads a team of comfort shoe designers who are determined to take the ‘owww’ out of new shoes. “What was most worrying though was a hardcore of 15% would struggle on for more than 30 minutes and 45% would manage for at least ten minutes in shoes that caused them ‘extreme pain'”

It’s not just long term damage that women are subjecting their feet to according to this research, 63% of women have had blisters on their feet due to wearing a favourite pair of shoes and 44% of women aged 18 and over have endured burning sensations on the balls of their feet.

Hotter is committed to giving British women choice and pain free footwear. With its 50 year heritage the company has drawn up a list of comfort features which are essential to every pair of shoes it creates including leather uppers, deep toe boxes and supportive, flexible soles.

“Women need to start taking care of their feet and wearing shoes that not only fit properly, but ensure their feet can move around and breathe,” added Paul. “Taking care of your feet now will pay dividends in the future and ensure you’re not crippled with pain or worse still, facing surgery caused by poorly fitting shoes.

“At Hotter Comfort Concept all of our shoes are crafted to ensure feet are always in the best possible care. Whether it’s the air bubbles that we inject into the soles of our shoes to provide comfort and support, or the wider fittings that are available to ensure the shoe fits as it should we are confident we are creating the most comfortable shoes our customers will ever wear.”

Over the past 50 years Hotter has hand crafted thousands of comfortable women’s shoes to ensure feet stay in the best condition. Hotter shoes are available in half sizes and extra wide fittings with soft cushioning and flexible soles.

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