SEATTLE, 2014-11-27 — /EPR Retail News/ — For the seventh year, Starbucks is partnering with (RED)® to raise money and awareness for the fight against AIDS on World AIDS Day, December 1. Starbucks donations will go to the Global Fund to Fight AIDS, to finance programs which deliver prevention, treatment, counseling, HIV testing and care services.
On World AIDS Day 2014 (Monday, Dec. 1), Starbucks will make a 10 cent (U.S.) donation for handcrafted beverages sold in participating U.S. and Canada stores. For the first time this year, fellow (RED) partner Bank of America will match Starbucks 10 cent donation when My Starbucks Rewards® members purchase a handcrafted beverage with a registered Starbucks Card at a participating U.S. store.
Additionally, customers shopping online at Starbucks.com/Shop in the U.S. may donate to the Global Fund directly by adding a (RED) donation to their purchase. Online donations may be purchased in $5 increments.
Since launching the partnership with (RED)® in November 2008, Starbucks has generated more than $12 million for the Global Fund to Fight AIDS. Starbucks continues to drive contributions to the Global Fund to support the goal of delivering an AIDS Free Generation. To learn more, please visit www.red.org and www.theglobalfund.org.
This fall several Starbucks partners (employees) spent five days in Rwanda visiting hospitals and facilities that are changing lives with Global Fund Dollars. The Starbucks Newsroom will share partners’ stories and photos on World AIDS Day.
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. To date, (RED) has generated more than $275 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at www.red.org.
About the Global Fund to fight AIDS, Tuberculosis and Malaria
The Global Fund is a 21st-century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. As a partnership between governments, civil society, the private sector and people affected by the diseases, the Global Fund mobilizes and invests nearly US$4 billion a year to support programs run by local experts in more than 140 countries. By challenging barriers and embracing innovative approaches, partners are working together to end these epidemics.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
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