Brande, Denmark, 2015-4-2 — /EPR Retail News/ — BESTSELLER is arranging a world-wide charity day across all its brand and countries. ‘One day to unite and do good’ is what it’s all about. The name of the event is GIVE-A-DAY and the concept is simply ‘Everything our customers spend on 10 April is given to charity’.
“In BESTSELLER we are privileged to be able to make a positive difference for others and the world around us. Therefore, we have decided to give something back to the communities, where our customers have helped us grow,” says BESTSELLER Corporate Sustainability & Communication Director Mogens Werge.
What it means in practical terms is that BESTSELLER will donate an amount equalling the net turnover of all BESTSELLER-owned and partner-owned retail stores, all BESTSELLER-owned online shops plus the net turnover of our b2b sales on 10 April 2015. So no matter which of the BESTSELLER brands’ stores or online stores customers visit on the 10 April – JACK & JONES, VERO MODA, NAME IT or any other BESTSELLER brand – the full turnover of that day will be donated to charity.
50% of each country’s net turnover will be donated to local charity causes in the countries where BESTSELLER has its stores.
“We have asked our local colleagues in our retail countries to find charity organisations, which have a charity course that resonates with them and our customers,” says Mogens Werge.
“GIVE-A-DAY is about giving something back to the communities, where we have built our success, and to help people in need. We want to make our colleagues proud and to raise awareness about the charity causes we support both locally and globally,” Mogens Werge adds.
The other 50% will be donated to major global charity causes. BESTSELLER has chosen to cooperate with Save the Children, UNICEF and GAIN as global partners.
BESTSELLER and Save the Children will support the Dream School project that will ensure proper school attendance and a chance for a better future for tens of thousands of children in rural China.
Together with UNICEF – the United Nations Children’s Fund – BESTSELLER will support a project to significantly reduce the child mortality caused by malaria in Angola, Kenya and The Democratic Republic of Congo.
The Global Alliance for Improved Nutrition (GAIN) is an international organisation driven by the vision of a world without malnutrition. In India, 48% of children under the age of five are suffering from chronic malnutrition, and one in every three malnourished children in the world lives in India. The goal is to improve nutrient intake amongst hundreds of thousands of children and mothers in India by bringing together groups of women and training them to run their own businesses producing nutritious foods.
In addition to the three global projects the BESTSELLER FUND will also team up with M-Kopa Solar in a project called ‘Light Up Villages in East Africa‘, which will provide more than 150,000 people in rural villages with the benefits from solar power lightning systems.
Read more and see the list of country-specific charity organisations at bestseller.com/giveaday. Here it will also be possible to see the donation amount accumulate during the day.