Wyevale Voted Best Garden Centre By The BBC Gardeners’ World Magazine

The Wyevale Group is celebrating after being voted the ‘Best Nursery or Garden Centre’ in an online poll by the BBC Gardeners’ World Magazine.

The voting for the awards was open to members of the public and received thousands of nominations through the BBC Gardeners’ World website, making them a true reflection of people’s opinions. It is therefore particularly rewarding for the Wyevale garden centre group to be given the coveted title of ‘Best Nursery or Garden Centre’ as part of the inaugural Gardeners’ World Magazine awards.

The BBC launched their 2009 awards in March by inviting readers of the Gardeners’ World Magazine and users of the gardenersworld.com website to vote on categories including most loved and most hated plants and vegetables, the most common garden pest, the gadget they couldn’t live without, the best garden centre and best online garden centre/mail order supplier. The voting was opened to the public for a 3 month period in an effort to find out exactly what people liked and didn’t like about life in the garden. Overall more than 7,900 gardeners voted across a series of categories.

The Wyevale Group achieved success after being rated the best nursery on 5 separate indicators which covered: value for money, service, choice, quality and overall performance.

Nicholas Marshall, Chief Executive of Wyevale, said: “We are absolutely delighted to have been awarded the title of Best Garden Centre in the Gardeners’ World Magazine’s online poll. It is a testament to how hard the staff work at all 122 garden centres in the group.

“We would like to thank all the garden centre teams and staff at Head Office for their hard work and commitment in helping us to win this top accolade.”

About The Gardening Club
Wyevale Garden Centres originated as a local nursery in Hereford in the 1930’s, when plants were sold bare-root by mail order only during the dormant season. Today, gardening is a wide ranging activity from real enthusiasts who grow specialist plants from seed to families for whom the garden is an outdoor room to decorate and furnish in their own style

The Gardening Club is a family of garden centres. The group stocks a wide range plants, tools, garden furniture, BBQs and machinery to suit every style of gardening. With over 120 garden centres nationwide and a website stocking over 2,000 gardening products there is something for every gardeners taste.

Via EPR Network
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Wyevale Garden Centres Has Overhauled Its Website To Allow Users Easy Access To The Gardening Club Features As Well As Providing Each Garden Centre With Its Own Personal Web Page

Wyevale Garden Centres has overhauled its website to allow users easy access to the gardening club features as well as providing each garden centre with its own personal web page.

The extra prominence afforded to the gardening club means that shoppers can sign up to the club for free and then add details of their gardening club card, in order to get points with in-store purchases as well as by buying online, whether they’re getting a Flymo lawnmower, a new log store or just a new plant pot.

Every £1 spent by a gardening club member will result in five club points for the shopper who can then track their points total online thanks to a new online tool. Points are later redeemable as vouchers. Registered members will also receive an exclusive e-mail newsletter and will be privy to offers online that are otherwise not visible to visitors who are not part of the gardening club.

The website header of the main site has been rebranded to become Gardening Club so that each garden centre in the family can rediscover its own brand identity, allowing individualism and personality to come out on their personal web page.

An online store finder is available to help website visitors find their nearest garden centre, where they can then find out opening times and other pieces of relevant information. Each garden centre web page targets customers directly by giving them information about facilities available, their address and other contact details. A personal touch is added to each garden centre page with the name and an image of the manager published alongside a topical gardening tip.

The website now supports both the garden centres’ and The Gardening Club’s e-commerce services to supply every gardening need from plants to care products, tools to garden furniture and sheds to bird houses. Other features on the Gardening Club website include monthly gardening advice topics and the option to hire tools and machinery.

About The Gardening Club
The Gardening Club is a family of garden centres. The group stocks a wide range plants, tools, garden furniture, BBQs and machinery to suit every style of gardening. With over 120 garden centres nationwide and a website stocking over 2,000 gardening products there is something for every gardeners taste.

Via EPR Network
More Retail press releases