Only Natural Pet sponsors the Dog Demonstration Park at X Games Aspen 2017

A Leading Natural, Sustainable Pet Brand, Only Natural Pet, Sponsors Dog Demonstration Park, Popular Attraction at X Games Aspen’s X Fest at the Base of Buttermilk Mountain

ASPEN, Colo., 2017-Jan-27 — /EPR Retail News/ — One of the nation’s leading natural pet lifestyle brands, Only Natural Pet, announced today ( Jan. 26, 2017) it is sponsoring the Dog Demonstration Park, a popular attraction at X Games Aspen 2017, held Jan. 26-29 in Aspen’s Buttermilk Mountain area. The X Games confirmed that this is the first time a pet brand has sponsored the event, showcasing the deepening trend toward people enjoying life and all its activities with their pets – even on the ski hill.

The Dog Demo events will be held several times throughout the day over the weekend of X Games Aspen and has been a popular activation on-site with spectators, showcasing world-class rescuing techniques, including safely burying people in the snow to be located, uncovered and rescued by the canine team.

Only Natural Pet will be on site with an exhibition booth featuring a demonstration of the brand’s Wholesome Homemade product, a line of dehydrated dog food where a pet parent simply adds water and in 10 minutes can serve up a freshly made stew to their dog. Only Natural Pet’s Wholesome Homemade formulas are protein-rich with chunks of high-quality cooked meat and nutrient-rich dehydrated fruits and vegetables like sweet potatoes, carrots, cranberries and spinach. Only Natural Pet’s food and treats are paleo inspired – meaning high in protein and low in carbs – to mimic the ancestral diets of dogs and cats.

“We are thrilled to be the first pet brand to sponsor an on-site activation at X Games and to introduce X Game-goers to our unique natural pet lifestyle brand,” said Marty Grosjean, founder and CEO of Only Natural Pet. “Just last month we also grand opened our second Only Natural Pet flagship store here in Aspen, and so we are pleased to be here at X Games and in Aspen as a more permanent fixture to share the good news on our natural, wholesome lifestyle brand with the Aspen community and visitors to the area.”

The Only Natural Pet Aspen store is located at 416 East Cooper Ave. in the Cooper Ave. pedestrian mall.

About Only Natural Pet

Only Natural Pet is a comprehensive line of natural pet supplies that takes a holistic approach to optimizing the health of dogs and cats. The brand’s product range includes food, treats, vitamins, supplements, grooming, and flea & tick control – all meeting Only Natural Pet’s rigorous ingredient standards to ensure that the products are natural and healthy.

Only Natural Pet’s food and treats are paleo inspired – meaning high in protein and low in carbs – to mimic the ancestral diets of dogs and cats. The company is focused on fresh ingredients, minimal processing, and small batch production to provide optimal nutritional value. The company’s food and treats use quality ingredients such as free-range chicken, wild-caught fish, grass-fed lamb and beef, as well as low-glycemic carbohydrates like sweet potatoes, lentils and garbanzo beans, and real fruits and vegetables such as apples, cranberries, celery, pumpkin, broccoli, cabbage and more.

Through the brand’s strict ingredient standards, products do not contain artificial preservatives, flavors, sweeteners or colors and are generally grain-free. Only Natural Pet’s flea & tick control products are based on natural botanical ingredients, not chemicals or pesticides. As a founding member of the Pet Sustainability Coalition, Only Natural Pet is also committed to sustainable and “green” business practices utilizing wind power and carbon offsets.

Only Natural Pet was founded in 2004 in Boulder, Colo., with a commitment to finding the most effective and natural pet products for every facet of a pet’s life. Today, it is a leading online retailer in the natural pet supplies market. The company operates an e-commerce site (, two flagship retail stores, and a catalog business featuring more than 3,900 products including Only Natural Pet, as well as other leading brands in the natural, organic and eco-friendly pet supply market.

To make the unique and special natural pet lifestyle brand more accessible to pet parents, Only Natural Pet is now also available in more than 700 PetSmart stores across North America. PetSmart serves as the exclusive national retailer for the brand, and store locations can be found at

Media Contact:

Danielle Bickelmann

Source: PetSmart Inc.