New World Blenheim celebrates its Little Garden campaign with newly revamped gardens designed by Xanthe White

AUCKLAND, New Zealand, 2017-Sep-15 — /EPR Retail News/ — Already one of the most beautiful parts of the country – Blenheim now has some new and improved gardens thanks to some hard work from locals.

“We wanted to go all out to celebrate this year’s Little Garden campaign,” says Melanie Shore, owner-operator of New World Blenheim, “so on Tuesday [September 12], with the help of renowned garden designer Xanthe White and a swarm of our store team members, we’ve revamped the supermarket gardens to showcase what our customers’ gardens will look like once they’ve grown all the Little Garden seedlings they earn as part of the promotion.

“We’ve also installed two Leafcutter Beehouses complete with leafcutter bees. The bees are non-swarming and do not sting, but they are one of the most prolific pollinators in Nature. They’ll be working hard, once they hatch in summer, to keep our gardens and our neighbours’ lush and productive.”

The supermarket has also donated a Beehouse, Bumblebee Nesting Box and seedlings to local school Witherlea School. Shore says, “Our children attend this amazing school which has a very well developed environmental programme encouraging young ones to understand where their food comes from and how they can protect and improve their surroundings. We were delighted to be able to gift the school some new tools and plants they can use to create even more incredible gardens.”

Principal Murray Hewson says, “We have an active Enviro Group made up of Year 5 and 6 students who work so hard to do the right thing alongside one of our teachers Sarah Jane Knowles. Being part of this project is a great way to reward them for their labours on less glamorous tasks like composting and recycling!”

A key element of Little Garden is a huge education programme delivered through primary schools up and down the country by the Ministry of Done. Witherlea School, along with hundreds of other schools, will receive a tray of seedling pots, a Leafcutter Bee House and Bumble Bee Nesting Box made in Timaru by Creative Woodcraft. Each Leafcutter Bee house comes with a supply of cocoons for school children to look after. The bees will then return the favour by pollinating school gardens.

There are 23 seedlings up for grabs in the New World Little Garden campaign; in store until Sunday 22 October, 2017.


Foodstuffs Communications Team Phone: 0800 376 3342

New Zealand: New World, Starship Foundation and renowned landscape gardener Xanthe White create petunia garden at the national children’s hospital

Auckland, New Zealand, 2016-Sep-28 — /EPR Retail News/ — Today, the New World team, under the close supervision of Xanthe White, got their gardening gloves on and worked with the team at Starship to bring a petunia garden to life at the national children’s hospital.

 Designed by top New Zealand landscape gardener, Xanthe White and author of The Good Dirt, the team created a gorgeous, vibrant petunia installation in the hospital’s Koromiko Garden.

“The space is designed to be a simple yet enduring garden. The idea is to turn an uninteresting area into a welcoming and vibrant space for patients and their families,” says Xanthe. “Petunias will add colour for the summer and minimal effort will be required to maintain this beautiful garden.”

When designing the garden, Xanthe wanted to create something that was reflective of Starship and enjoyable for the children and families who use it.

“The petunia colour echoes the Starship branding and a simple framework has been constructed in the shape of a star, a strong feature of the Starship brand. The installation is adorned by lights, so that it can be enjoyed in the evening as children and their families walk through the windowed corridor – a ‘guiding star’ into Starship,” says Xanthe.

Xanthe is a firm believer that the ability to enjoy your environment and the act of gardening is beneficial to both children and adults. “Aside from improving our environment, gardening is fun, creative and relaxing for all ages. I’m thrilled to be able to educate and inspire children through gardening and it’s a real privilege to be able to leave a memorable installation on the hospital grounds for everyone to enjoy.”

Helping Xanthe and the New World team were Silver Fern netballers – Maria Tutaia, Grace Rasmussen and Anna Harrison who also got their hands dirty and put an extra smile on the faces of four Starship patients who were there to help.

Starship patient and avid netball fan, 10-year old Ivy Keith was thrilled to be involved building the garden with the Silver Ferns. Following her diagnosis of Type I diabetes in December last year, Ivy spent time in Starship Hospital getting her condition under control and learning how to manage it through a healthy diet and medication.

“When I was in Starship Mum and Dad would walk past the Koromiko Garden every night to get dinner, and now other kids families will be able look out as they walk through the tunnel and see the brightly coloured petunias and the lights shining around the star – that’s just really cool,” says Ivy.

Ivy’s mum, Elena Keith adds, “One of the new things we’ve had to factor in since Ivy’s diagnosis is how important diet is in terms of managing Ivy’s diabetes. Good nutrition that is full of variety and tastes good is critical.”

“Something my time at Starship taught me was that there are a number of ‘free foods’ that I can eat whenever I want,” says Ivy. “A couple of my favourites are carrots and cherry tomatoes, I just love them. Being able to plant them with Little Garden and eat them whenever I want is so cool.”

New World has been a Five Star Sponsor of the Starship Foundation since 2014. Its ongoing support for Starship continues to make a real difference to so many New Zealand families, and this garden is another opportunity to bring a little bit of joy to patients and families at the national children’s hospital.

Brad Clark, Chief Executive for the Starship Foundation says, “We’re really looking forward to watching the petunia garden grow, its wonderful way to bring the joy of gardening to children who often cannot, for medical reasons, get out into the garden themselves. Xanthe has created a really beautiful installation that will come into its own as the petunias grow over summer. And a huge thank you to New World, our five star sponsor for bringing this ‘Little Garden’ to the children of Starship and their customers to raise vital funds for the Starship Foundation.”

The garden officially launches the last collectible in the New World Little Garden campaign – the Little Garden Petunia for Starship. The limited edition Little Garden Petunia is available for $1 from Monday 26 September at all New World stores nationwide. All proceeds from the sale of the Little Garden Petunia will be donated to national child health projects via the Starship Foundation.

“The Little Garden Petunia is a great addition to the other 24 Little Garden Collectibles, we really want to encourage our customers to come in-store and pick up the Starship Petunia, which for $1 is not only a bargain but with all funds going to the Starship Foundation really has the ability to make a difference to some of our littlest, most in need New Zealanders,” says Jen Mariu, Sponsorship Manager, Foodstuffs (NZ) Ltd. “We’d encourage customers to get in quick though, as the Petunia is the only Little Garden flower and there are limited numbers available.”


Tel: +64 9 621 0600
Fax:+64 9 621 0601

Source: Foodstuffs (NZ) Ltd.

New World celebrates spring with mini-collectables Little Garden seedling kits

New World celebrates spring with mini-collectables Little Garden seedling kits
New World celebrates spring with mini-collectables Little Garden seedling kits


Auckland, New Zealand, 2016-Sep-15 — /EPR Retail News/ — New World’s Little Shop was an instant hit in New Zealand in 2013. Kids of all ages flocked to collect mini grocery items encouraging play, swapping, and classroom learning across the country.

The promotion was so successful that New World continued to run a similar mini-grocery collectable promotion for the next two years. With this sort of success the obvious question is ‘What are you going to do next?’

It’s time for the reveal. The latest innovation in supermarket mini-collectables are now available at New World stores around the country, and parents may be relieved to hear there’s not a cartoon character in sight.

New World’s Little Garden new seedling kit collectables are a ground-breaking initiative aimed at teaching Kiwi kids (and adults) about how plants grow, where food comes from, and how to eat healthily.

To celebrate spring, New World supermarkets will be giving away Little Garden seedling kits. Shoppers will receive one free with every $40 spent in-store.

Each kit contains everything that’s needed to grow one type of vegetable or herb: seeds, soil and a pot. There are 24 seedling kits to collect, including 18 veges and 6 herbs, plus shopper will get the chance to buy a limited edition collector tray to keep them all in one place.

And helping to get all those Little Gardens growing is acclaimed landscape gardener, Xanthe White, who says the thought of many families discovering the joy of growing is “absolutely wonderful”.

“For those who haven’t gardened before, especially young kids, this is a fun and easy way for them to get started,” White says. “Even if you don’t have a backyard and can only grow in pots, now is the perfect time of year to get growing, and it’s amazing what you can grow even on a small balcony.”

“For experienced gardeners, meanwhile, Little Garden will be an amazing opportunity to have a play with some plants they mightn’t have grown before. Like a lucky dip for your vege patch!”

White says as well as being passionate about raising real seeds, she loves planting mental ones too: “The thing I love about Little Garden is that it’ll get people trying something new and give them the confidence to keep growing. The positive effects of New World doing that may well last a lifetime.”

Little Garden’s other major positive is that it is effectively zero-waste, as Stephanie Pyne, New World’s Retail Marketing Manager and architect of Little Garden, explains. “All the materials are either compostable or recyclable. The pots are made of wood pulp and peat, the soil tablets are coconut husk, and the collector trays and packaging are recyclable. We’re really looking forward to people of all ages participating in the promotion and growing their own Little Garden.”

In addition to giveaways in-store Miss Pyne also highlighted that over 1,000 Little Garden kits, with specially designed lesson guides, are being made available to primary and intermediate classrooms around the country.

Find out more about what’s growing on the Little Garden website.

Tel: +64 4 472 6435
Fax: +64 4 472 6412

Source: Foodstuff