Co-op Foundation and #iwill campaign to create more opportunities for young people to make a difference in their communities

MANCHESTER, England, 2017-May-18 — /EPR Retail News/ — Co-op Foundation has been awarded a £1 million grant from the #iwill fund, to create more opportunities for young people to make a difference in their communities.

A charity set up by the Co-op, the Foundation supports disadvantaged communities across the UK, and will contribute an additional £1 million to match the #iwill grant. The £2 million combined pot will fund a network of projects that inspire young people to take practical action to tackle loneliness.

The #iwill fund, launched in November 2016, supports the aims of the UK-wide #iwill campaign to increase the number of young people taking part in social action – activities such as campaigning, fundraising and volunteering, which make a positive difference to communities while developing young people’s skills.

The Co-op Foundation has supported youth social action since 2009, through programmes like ‘Community Apprentice’. Run by the charity Envision, this works with school and college students to address social issues they care about. The young people design a project, pitch for funds to set it up, then reflect on what they’ve learned and the difference they’ve made.

Working with Envision and other youth partners, the Foundation is now focusing on how young people’s passions and skills can be harnessed to tackle loneliness – an issue the Co-op has been campaigning on for the last two years.

In Bristol, ‘Community Apprentice’ participant Giordana wanted to reduce loneliness faced by refugees, inspired by her own experience of moving to the UK. With classmates, she researched free activities that refugees could join and produced a leaflet, persuading a local business to fund it. Links were formed with charities, who shared the leaflet with refugees in the city, along with food donations the young people had collected.

Jim Cooke, Co-op Foundation Manager said: “Young people are incredibly community-minded, and the majority want to get more involved in local life. But particularly in less affluent parts of the country, there aren’t enough high-quality youth social action opportunities available.

“This funding will build a new generation of involved and active citizens. It will also tackle loneliness, by helping young people form stronger connections and develop valuable life skills.”

More information about the Co-op Foundation’s work with young people can be found on The new #iwill fund opens to applications from 12 June 2017, when further details will be published on the Foundation’s website.

Notes to editor

About Co-op Foundation

The Co-op Foundation (registered charity number 1093028) helps disadvantaged communities to overcome their challenges by putting co-operative values into practice. It aims to connect and empower people so they can work together to make things better. More information can be found at and on Twitter @Coop_Foundation

About the #iwill campaign – The #iwill campaign is being coordinated by the charity Step Up To Serve (Charity No.1154588). It was launched in 2013 after Government research into how the business, education, public and voluntary sectors could support young people to engage in social action (campaigning, fundraising and volunteering) between the ages of 10 and 20. – HRH The Prince of Wales is Patron of Step Up To Serve and the #iwill campaign. To date more than 700 organisations from across UK society have pledged to support the campaign goal of enabling more than 60% of 10-20 year-olds to participate in social action. – More information can be found at and @iwill_campaign

Media Contact:

Sarah Dawson
Corporate PR Manager
0161 692 2468
Mobile: 07702506126

Source:  Co-op

A.F. Blakemore launches Blakemore Branching Out programme to support young people gain skills to enter employment successfully

AMSTERDAM, The Netherlands, 2017-Jan-18 — /EPR Retail News/ — A.F. Blakemore has launched a new community programme to inspire, engage and motivate young people about the opportunities in the employment industry. The Blakemore Branching Out programme will support young people across five key interventions, enabling them to gain the necessary skills to enter employment successfully, provide insight into the world of work and ultimately help reduce youth unemployment.

A.F. Blakemore employees will work with schools across its trading area to offer a more strategic approach to employability which will include reading support, workplace insights, employability workshops, career support and work experience.

Today, about 60%[1] of young people in the UK are leaving school without the necessary skills to enter the world of work. Furthermore, the City and Guilds Group state that by 2020 there will be a shortage of 40,000 skilled jobs within the UK – many of those skills are required by A.F. Blakemore.

A.F. Blakemore have had strong links with schools for over 10 years and in that time the volunteering programme has grown significantly, being nationally recognised with Business in the Community Responsible Business Awards.

By 2020 the Blakemore Branching Out programme aims to deliver 1,200 events involving 2,000 employees, inspiring 13,500 young people and recruiting 50 people into the business as a result of engaging in the programme.

A.F. Blakemore Community Affairs Officer Liz Bell commented: “We have spent many years working with schools but I believe Branching Out will bridge the gap between education and employment. Branching Out is going to allow young people to grow and flourish. The young people of today will be our leaders of tomorrow, and it is our job to inspire them to work for our business.

“Inspiring young people to work and to want to work for A.F. Blakemore is just the start of Branching Out. We will look at the way we recruit and grow young people when they are in the business.”


SPAR International
Tel: +3120 626 6749

Source: Spar International

CVS Health expands its drug abuse prevention efforts among young people with two prevention education programs

WOONSOCKET, R.I., 2016-Sep-20 — /EPR Retail News/ — CVS Health (NYSE: CVS) today (Sept. 19, 2016) announced it will expand its commitment to preventing drug abuse among young people through investments in two prevention education programs. The CVS Health Foundation will launch a new partnership with to create a peer-to-peer prevention and intervention program delivered to young people via text message and online. CVS Health is also renewing its successful Pharmacists Teach program, which connects CVS pharmacists to local high school students in their communities to discuss the dangers of prescription drug abuse. Entering its second year, the program has already reached more than 100,000 students across the country.

“As a pharmacy innovation company, we care deeply about preventing drug abuse among young people and we are proud of these unique programs that will make a meaningful difference for so many teens and their families,” said Helena Foulkes, President, CVS Pharmacy. “We have seen tremendous enthusiasm from our CVS pharmacists, who have volunteered to speak to more than 100,000 students about the dangers of prescription drug abuse as part of our Pharmacists Teach program, which will continue into this new school year. And, we are pleased to expand on our abuse prevention efforts with a new program to reach young people digitally through our partnership with”

Launching this fall, the CVS Health Foundation’s campaign with, an organization focused on empowering young people to take action to address meaningful social causes, will activate youth to combat prescription drug abuse and misuse. The text message experience will counter the perception that prescription drugs are safer than illicit drugs, teach behaviors that guard against abuse, prepare young people to confront their peers about abuse and challenge the misconception that prescription drug abuse and misuse is normal. The campaign is designed to reach millions of young people through text, email, social media, youth-focused marketing and PSAs.

“ is committed to giving young people ways to take action on important issues that they care about,” said Aria Finger, CEO at “We’re thrilled that CVS Health is making it a priority as a company to address such an important issue and that we’re partnering to equip young people with the tools they need to talk to their friends and family members about the misuse and abuse of prescription painkillers.”

CVS Health is also continuing the Pharmacists Teach program it launched last fall into the 2016-2017 school year. Through this program, school administrators and teachers across the country can work with the company to arrange for local CVS pharmacists to speak to high school-aged students. The Pharmacists Teach presentation, developed in coordination with the Partnership for Drug-Free Kids, educates students about the dangers of prescription drug abuse and teaches them that one choice can change everything in their lives.

About CVS Health
CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its more than 9,600 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 80 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at

Media Contact:

Erin Shields Britt
Corporate Communications
(401) 770-9237

Mary Alfieri
Corporate Communications
(401) 770-9811


Perfect Perfumes for a 21st Birthday Gift from Fragrance Direct

Online perfume retailer Fragrance Direct has highlighted a selection of luxurious scents from big name brands and celebrities that will reflect the fun, rebellious nature of youth, and make the ideal 21st birthday present.

Turning 21 is a big milestone in any young person’s life, as they get the so-called “key to the door” and the rest of their adult life lies before them. Online perfume retailer Fragrance Direct has highlighted a selection of luxurious scents from big name brands and celebrities that will reflect the fun, rebellious nature of youth, and make the ideal 21st birthday present.


Madonna is one of the most iconic pop stars of her generation, and her move into the world of fragrances with this Truth or Dare scent has been described by the woman herself as a perfume that is “an expression of me”, but also something that “other people can relate to”. Truth or Dare is “an intoxication mixture of feminine and mysterious”, with notes of white flowers, vanilla and musk.


Following on from the highly successful 1 Million fragrance for men, Lady Million by Paco Rabanne is for the woman who wants to look, and feel, like a million dollars. With its gold diamond shaped bottle and aroma that is infused with notes of raspberry, honey, white flowers and amber, Lady Million will make any young woman radiate with a fiery, sensual character.


This is the second perfume to be released by Barbadian pop sensation Rihanna, who is widely considered to be one of the most eccentric, and sometimes controversial, pop stars around today. Rebelle is, as the name suggests, designed to indulge a woman’s rebellious side, with its fruity-floral aroma, and its luxurious red and gold bottle that is modelled on the shape of a stiletto heel.


Marc Jacobs fragrances have long been recognised for their floral beauty and youthful nature, and this latest edition to his perfume line, Dot, is no different. With its aroma of red berries and dragon fruit, Dot also has a striking bottle design that has become a signature of Marc Jacobs perfumes, most notably its red and black polka dot decoration, and the flower shaped bottle cap that is a standard Marc Jacobs feature.

All of these youthful scents and more can be ordered today from Fragrance Direct, so to find out more about each of these wonderful perfumes that will capture the thrill of turning 21, visit the Fragrance Direct website at

Via EPR Network
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