Influencer Creates Custom Cosmetic Bags with Walgreens
DEERFIELD, Ill., 2018-Mar-05 — /EPR Retail News/ — Walgreens is collaborating with beauty enthusiast and YouTube influencer Judy Travis to create a signature cosmetic bag line. Known for her popular YouTube channel, “ItsJudyTime,” Travis is extending her personal brand to a new line of six cosmetic bags available at Walgreens, retailing from $12.99 to $29.99.
“This is a project we’ve been working on for over a year now and I’m excited to see the collection available at Walgreens,” said Travis. “Some of the designs are inspired by my Filipino roots, incorporating the smooth bamboo and the national flower, the Sampaguita (aka white jasmine). The other designs are timeless with a hint of my favorite metal, gold! I hope you enjoy this collection as much as I enjoyed designing them!”
Travis tapped into her signature taste while designing the cosmetic bags, featuring spring colors such as navy and pink, and classic floral and marble patterns, among others.
“We’re excited to collaborate with Judy,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens. “Between her loyal fan base and classic style, we are thrilled to carry these exclusive designs at Walgreens and this collaboration is just another example of how Walgreens continues to deliver new and exciting brands to give our beauty customers more reasons to shop our store.”
The six cosmetic bags will be available in select stores beginning at the end of February 2018 and can be purchased at www.walgreens.com.
Walgreens beauty offers products such as makeup, skincare, fragrances, hair care, professional hair tools, nail and more. The company also offers Beauty Enthusiast, a beauty club within its Balance® Rewards loyalty program, which provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits. Signup is free, and Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skincare, haircare, oral care, grooming, sun care, fragrance and bath product purchases*. Beauty Enthusiast members will have opportunities to receive free samples and will get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year. For more about Walgreens beauty, please visit www.walgreens.com/beauty.
Walgreens (walgreens.com), a provider of trusted care in communities since 1901, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global pharmacy-led, health and wellbeing enterprise. Approximately 8 million customers interact with Walgreens in stores and online each day, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,100 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.
* Every qualifying purchase adds up to the $50 spend requirement. A qualifying beauty purchase includes products from the following categories: fragrances, cosmetics, skin care, hair care, oral care and grooming products. Excludes prescriptions, baby hair care, baby skin care and baby oral care products. The qualifying beauty spend total is calculated before taxes and after discounts, redemption dollars and store credit have been applied. Complete details at walgreens.com/beautyenthusiast.