H&M unveils collection with platinum-selling recording artist Zara Larsson

H&M unveils collection with platinum-selling recording artist Zara Larsson

 

H&M is thrilled to reveal its fashion collaboration with platinum-selling recording artist Zara Larsson. The capsule collection – inspired by the Swedish pop sensation’s style – features strong graphics and edgy streetwear pieces, and will be available globally in selected stores, as well as online, from 18 May.

STOCKHOLM, Sweden, 2017-Apr-25 — /EPR Retail News/ — Known for her playful and empowering songs, the Zara Larsson >< H&M capsule collection not only reflects the same messages of fierce and feminine women, but also the pop star’s personal style. Pieces such as an oversized hoodie and t-shirt dress, both emblazoned with hot pink graphics and strong feminist messages, are balanced by more body-con shorts and tops. The colour palette is dominated by a range of pinks, with silver and black as complements, while velour, denim, mesh fabrics and cotton jersey are the main materials.

“I am really excited to finally share my collection with H&M. I have had so much fun working with them to design pieces and create a campaign that reflects my personality. I can’t wait to see how girls everywhere wear the pieces to add to their own personal style” says Zara Larsson

Zara was part of the design process every step of the way, having a say in everything from the prints and colours to cut and fit. For instance, pink was chosen not only because it’s one of her favourite colours, but also because “it’s feminine, powerful and everyone looks good in it,” according to her.

“Zara is such an inspiration to fashion and music lovers all around the world. Her energy is so positive and sincere, which together with her was easy to translate into the designs. We also looked a lot at what Zara wears on and off the stage, making sure to incorporate her show-meets-street style,” says Pernilla Wohlfahrt, Head of Design and Creative Director at H&M.

#ZaraLarsson #HM

Contact:
Phone: +46 8 796 55 00
Fax: +46 8 20 99 19

Source: H&M

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H&M and Zara Larsson partner with the release of her first full-length album So Good and an exclusive capsule collection

H&M and Zara Larsson partner with the release of her first full-length album So Good and an exclusive capsule collection

 

H&M is proud to reveal a collaboration with Zara Larsson, one of Time Magazine’s “30 Most Influential Teens of 2016”, with the release of her first full-length album later this spring and an exclusive capsule collection to come.

STOCKHOLM, SWEDEN, 2017-Feb-25 — /EPR Retail News/ — This year, H&M continues its commitment to supporting and empowering music talent by joining forces with Zara Larsson, the Swedish singer-songwriter who consolidates her breakthrough with the international album release So Good. Through its in-store digital screens H&M promotes the new album before its worldwide release on 17 March and the opportunity to pre-save Zara Larsson’s hotly anticipated album So Good at hm.com from today. By pre-saving the album it will automatically be added to your Spotify music library when it’s released.

“I’m so happy to be working with H&M on this collaboration. I’ve always loved the brand, they’re fun and accessible to all kinds of girls which are key elements for me, plus the team is so fun to work with! I can’t wait to share what we’ve been working on with you!” Zara Larsson

The collaboration also includes an exclusive capsule collection developed by Zara Larsson together with H&M´s design team. By mixing edgy streetwear and glamorous stagewear the collection reflects her personal style. The capsule collection will be available in selected stores and online from May 18.

Contact:

Phone: +46 8 796 55 00
Fax: +46 8 20 99 19

Source: H&M

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