Zenith opens pop-up boutique at the renowned Place Vendôme in Paris

Zenith opens pop-up boutique at the renowned Place Vendôme in Paris

 

Paris, 2017-Dec-07 — /EPR Retail News/ — Zenith chose the renowned Place Vendôme in Paris for its new 160-square-meter boutique in Paris. The Maison inaugurated a pop-up space that showcases its savoir-faire with Swiss prestige style, kicking off a series of exclusive events.

The highly symbolic Place Vendôme in Paris is home to the world’s most celebrated watch and jewelry houses, including Chaumet, Fred, Louis Vuitton, Hublot and Bulgari. This makes it the perfect setting for Zenith’s 160-square-meter pop-up boutique, the largest ever opened by the Swiss Maison. Featuring a trademark blend of cutting-edge innovation and time-honored tradition, the  Zenith boutique invites visitors into a sophisticated universe with a refined atmosphere.

The space will present Zenith’s unrivalled watchmaking expertise for several months, showcasing some 80 watches, along with a preview of upcoming 2018 releases and two special Vendôme editions. The boutique will also host a series of exclusive events, including gourmet dinners, workshops and special experiences to illustrate the universe of the Swiss manufacture.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Zenith and Bulgari recognized at the 2017 Grand Prix d’Horlogerie de Genève awards

Zenith and Bulgari recognized at the 2017 Grand Prix d’Horlogerie de Genève awards

 

Paris, 2017-Nov-14 — /EPR Retail News/ — The prestigious Grand Prix d’Horlogerie de Genève awards took place on November 8th in Geneva. The international jury saluted watchmaking excellence, innovation and expertise, awarding 16 prizes. The Innovation Prize went to the Zenith Defy Lab, while Bulgari took home two prizes for its Octo Finissimo Automatic and Octo Finissimo Tourbillon Skeleton men’s watches.

Considered “the Oscars of watchmaking”, the Grand Prix d’Horlogerie de Genève announced its 2017 prizes on November 8th. Zenith won the Innovation Prize for its Defy Lab, the world’s most accurate mechanical watch thanks to a groundbreaking oscillator. Awarded triple certification, this exceptional timepiece revisits the balance and hairspring regulator invented in January 1675 by the scientist Christiaan Huygens. A concentrate of precision and innovation, the Defy Lab is the first watch made from Aeronith, an aluminum composite lighter than titanium, aluminum or carbon fiber.

Bulgari was also celebrated at the awards, receiving the Men’s Watch Prize for the Octo Finissimo Automatic, plus the Tourbillon and Escapement Watch Prize for the Octo Finissimo Tourbillon Skeleton. Unveiled at the 2017 edition of Baselworld, the Octo Finissimo Automatic has a thickness of just 5.15 mm, making it the thinnest automatic watch in the market.

The Octo Finissimo Tourbillon Skeleton features the world’s thinnest tourbillon, revealing an open-work movement with 253 components and featuring 13 rubies and eight ball bearings. This double win recognizes two icons of contemporary horological creativity and unrivalled watchmaking mastery.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Zenith reveals the world’s most accurate mechanical watch — Defy Lab

Zenith reveals the world’s most accurate mechanical watch — Defy Lab

 

Paris, 2017-Sep-19 — /EPR Retail News/ — Zenith has revealed Defy Lab, the world’s most accurate mechanical watch thanks to a groundbreaking oscillator. The triple certified watch marks a major advance in measuring time, embodying Zenith’s constant drive for innovation and high precision.

Zenith unveiled the Defy Lab and its groundbreaking oscillator during a press conference at the Zenith Manufacture in Le Locle, Switzerland, hosted by Jean-Claude Biver, President of the LVMH Watch Division, Julien Tornare, CEO of Zenith and Guy Semon, CEO of the LVMH Watch Division R&D Institute.  Presented as the most accurate mechanical watch in the world, the Defy Lab is both an evolution and an improvement on the balance and hairspring regulator invented in January 1675 by the scientist Christiaan Huygens. This advance constitutes an outright challenge to the fundamental operating principle of mechanical watches.

To achieve this performance, the timepiece is equipped with a single element oscillator that measures just 0.5 mm in thickness, replacing the traditional balance-and-spring assembly. The Defy Lab beats at a frequency of 15 Hz with an amplitude of +/- 6 degrees – three times the frequency of the iconic Zenith El Primero movement. This gives it exceptional accuracy, with a daily rate precise to just 0.3 seconds, and a 60-hour power reserve. Insensitive to temperature gradients, gravity and magnetic fields, the Defy Lab maintains the same degree of precision for 95% of its power reserve. This is also the first watch with a case made from Aeronith, an aluminum composite lighter than titanium, aluminum or carbon fiber.

The accuracy of mechanical watches enters a new dimension with this innovative watch from the Swiss manufacture. The watch has been awarded triple certification: chronometer certification from the Besançon Observatory on behalf of the International Bureau of Weights and Measures, displayed in the viper’s head stamp; for thermal behavior, the ISO-3159 standard spectrum has been broadened; and the watch meets ISO-764 magnetic criteria.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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The LVMH Group’s Swiss watchmaking houses – TAG Heuer, Zenith and Hublot host joint exhibition at the Salon de Genève

The LVMH Group’s Swiss watchmaking houses – TAG Heuer, Zenith and Hublot host joint exhibition at the Salon de Genève

 

Paris, 2017-Jan-19 — /EPR Retail News/ — The LVMH Group’s three Swiss watchmaking houses – TAG Heuer, Zenith and Hublot – are for the first time hosting a joint exhibition during the Salon de Genève, one of the watch industry’s premier events alongside Baselworld. Two months before Baselworld opens, the three watchmakers are unveiling striking new creations for 2017.

In a first for LVMH watchmaking houses, TAG Heuer, Hublot and Zenith have come together in Geneva to present their new creations to watch professionals (retailers, journalists, etc.) and the public, two months ahead of the industry’s showcase event, Baselworld. The three houses are inviting guests to discover their timepieces on a boat moored in front of the Kempinski hotel. The exhibition is open to the public, giving watch lovers a chance to see the latest innovations firsthand. TAG Heuer, Hublot and Zenith are each featuring striking new timepieces.

TAG Heuer

TAG Heuer presents the Aquaracer 300 Meter 43 mm. The 2017 edition has an aluminum bezel, replacing the ceramic version, and a quartz movement. TAG Heuer is also introducing an exciting new version for women with a natural mother-of-pearl dial in blue or black, finished with a ceramic bezel set with diamonds and a satin strap.

In addition, TAG Heuer has updated the iconic Carrera Calibre 16 Chronograph, which is celebrating its tenth anniversary this year. The new version is available in titanium, framed by a black ceramic bezel and a tachymeter scale. The sapphire case back reveals the beautiful mechanics of the automatic movement and the weight, decorated with a Côtes de Genève pattern.

The Swiss manufacture is also unveiling a new version of its signature Chrono model, the Carrera HEUER-01. This men’s chronograph is made entirely in matt black ceramic, updated for a sleek contemporary look.

Hublot

Hublot continues to dress wrists with audacity, introducing six new models in its emblematic Big Bang collection. The Big Bang One Click 39 mm has an oversize interchangeable leather strap, while the Big Bang Broderie Sugar Skull Fluo revisits neon, featuring the finest St. Gallen embroidery in four bright, bold colors: Cobalt Blue, Sunflower, Hot Pink and Malachite Green.

The Maison shakes up traditional watchmaking codes too with the Big Bang MECA-10 Magic Gold, equipped with the new Hublot Manufacture calibre, the HUB1201, and a case made from Magic Gold, the first scratch-resistant gold.

The ingenuous watch manufacture has also conceived a timepiece that makes it simple for travelers to use a GMT complication. The Big Bang Unico GMT instantly updates the second time zone with a pushbutton, eliminating the need to reset all the hands with each change between time zones.

Zenith

The legendary El Primero chronograph by Zenith is now decked out in striking black and white variations.  Available in two versions, the El Primero 36’000 VpH chronograph epitomizes the duality of charm and high mechanical precision. With an intense black ceramic-aluminum case, a three-counter dial and perforated rubber strap, the contrasting twin timepieces are a study in natural balance.

Zenith celebrates its past with the Heritage 146 chronograph, inspired by a 1960s watch and now equipped with an El Primero movement. The new version features a two-counter dial without a date window, a configuration typical of 1960s chronographs. This exclusive edition is available in two dial options: tropical brown or blue sunray with rhodium-coated baton hands.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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TAG Heuer and Zenith unveil new watchmaking school, LVMH Ecole d’Horlogerie

TAG Heuer and Zenith unveil new watchmaking school, LVMH Ecole d’Horlogerie
TAG Heuer and Zenith unveil new watchmaking school, LVMH Ecole d’Horlogerie

 

Paris, 2016-Nov-21 — /EPR Retail News/ — Maisons TAG Heuer and Zenith are joining forces to establish the LVMH Ecole d’Horlogerie watchmaking school. Delivering an original apprenticeship-based training program in partnership with the LVMH Institut des Métiers d’Excellence, it will welcome 12 apprentice watchmakers this year.

The Institut des Métiers d’Excellence (IME), founded by the LVMH group in 2014, offers work/study programs in partnership with vocational schools that are leaders in their respective disciplines. It thus emphasizes the key role played by master artisans and tutors in valorizing and perpetuating métiers centered on craftsmanship, design and retail.

After the ceremony marking the new IME school year on October 18th, during which the LVMH Ecole d’Horlogerie presented its first students, TAG Heuer and Zenith are today unveiling the new school.

At the initiative of Jean-Claude Biver, President of the Watch Division of the LVMH group, and Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies, and member of the Executive Committee, the LVMH École d’Horlogerie pioneers an original training concept. Based in the workshops of the TAG Heuer Manufacture in La Chaux-de-Fonds, the 12 future watchmakers will benefit from an apprenticeship with the two manufactures, which have very distinct cultures, products and DNA. They will also have access to other watchmaking Houses and the Group’s array of métiers via masterclasses organized by the Institut des Métiers d’Excellence.

The watchmaking heritage and craft tradition of Zenith are allied with the innovative, avant-garde spirit of TAG Heuer to comprise a truly unprecedented educational program.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Publicis Groupe’s Saatchi & Saatchi and media agency Zenith appointed by Asda

LEEDS, England, 2016-Apr-14 — /EPR Retail News/ — Asda has today announced the appointment of Publicis Groupe’s Saatchi & Saatchi as its lead creative agency along with Zenith as its media agency, replacing VCCP and Carat.

The appointment of Saatchi & Saatchi and Zenith is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy, led by recently appointed Chief Customer Officer, Andy Murray.

The move comes as implementation of Project Renewal accelerates, including a complete revamp of Asda’s offer, ranging and value proposition which also involves investing an additional £500 million in lowering prices on top of the £1bn revealed in 2013.

As Asda’s new customer proposition takes shape, the transition to Saatchi & Saatchi and Zenith will begin immediately.

Andy Murray said: “We’ve made a big commitment within Project Renewal to our brand and we are making changes at pace that will differentiate Asda with our customers both in stores and online. I’m excited about this new partnership with Saatchi & Saatchi and Zenith and I look forward to the leadership, creativity, and effectiveness this new team will bring to our business.

“I’d like to recognise and thank the VCCP and Carat teams for the contribution that they have made to Asda.”

Saatchi & Saatchi Worldwide CEO, Robert Senior, said: “We are delighted to be re-establishing our long standing partnership with Asda, bringing a fully integrated Publicis Groupe offer led by a joint Saatchi & Saatchi and Zenith team. This is a crucial time for UK retail and we relish the opportunity to support Asda in driving a reappraisal of its brand by customers using the latest creative techniques and cutting edge technology.”

Publicis Groupe and Saatchi & Saatchi have a long history with Asda, having worked with the retailer on some of its most iconic campaigns in recent history, arming it with unique insight and knowledge of Asda and its customers.

At a time when the UK retail market is undergoing significant structural change, Asda believes that building even closer connections with its customers is fundamental to the success of Project Renewal and Publicis Groupe is the right partner to achieve its ambitions.

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LVMH Houses showcase latest watch models at The Baselworld watch fair

BASEL, Switzerland, 2016-Mar-24 — /EPR Retail News/ — The Baselworld watch fair gives LVMH Houses a chance to showcase their latest models, symbols of their creative universes and expertise, on the cutting edge of precision and innovation. Discover the star models in the latest collections from Bulgari, Dior, Fendi, Hublot, TAG Heuer and Zenith.

© TAG Heuer

© TAG Heuer

TAG Heuer
Just six months after the release of the TAG Heuer Carrera Heuer-01, the backbone of the brand’s new collection of distinctive contemporary chronographs, TAG Heuer introduces the Carrera Heuer-02T. This automatic chronograph combined with a titanium and carbon flying tourbillon is certified by the Contrôle Officiel Suisse des Chronomètres (COSC), guaranteeing the highest level of chronometric precision.

The movement is housed in the latest generation case. Made from titanium, this case is lightweight and more shock-resistant. The design reflects TAG Heuer’s focus on accessible luxury and opens up a huge range of possibilities with an infinite combination of materials, colors, and finishes. The watch is complemented by a black alligator strap sewn onto rubber for a sporty look. The TAG Heuer Carrera Heuer-02T symbolizes the Swiss watchmaker’s creativity and continued investment in technology, exemplary quality, performance and watch manufacture expertise.

© Bulgari

© Bulgari

Bulgari
The Italian jeweler innovates continually, associating its mastery of precious materials with Swiss watchmaking precision. The precious new Serpenti Incantati watch highlights the iconic serpent theme, a symbolic creature long since tamed by Bulgari. In this interpretation, for the very first time the reptile coils around the watch dial. Each part of the head and the body has been entirely rethought and redesigned with extremely contemporary lines. There are four choices: a rubellite or diamond version, each expressed through two different interpretations. These beautiful contemporary tributes to historic models testify to this timeless motif’s permanent capacity for renewal.

© Hublot

© Hublot

 

Hublot
Hublot once spotlights its innovation and materials expertise with a new watchmaking first: an exceptional series of 500 Big Bang Unico Sapphire models cut straight from sapphire. The sapphire crystal is almost as hard and scratch-resistant as diamond. It is extremely difficult to machine, and has until now been reserved for one-of-a-kind pieces or very private collections.

Without losing sapphire’s unique and rare character, Hublot has made it more accessible with this absolutely transparent collection that consecrates the acclaimed architecture of the Big Bang model and the performances of the brand’s Unico movement. Finishes, textures and materials fuse to create an indivisible whole. The case middle, bezel and back of the Big Bang Unico Sapphire are cut from blocks of sapphire. Its skeleton dial made from transparent resin reveals all the gears of the movement and its finishes. The strap is invisible so that the skin can be seen through it, for an ethereal look.

© Zenith

© Zenith

 

Zenith
For years the Manufacture has associated its name and expertise with the world of classic cars, a world that shares the same authentic values. In 2016, building on its many partnerships, Zenith will be joining thousands of classic car enthusiasts around the world at over 50 events. The El Primero 36’000 VpH Classic Car embodies and pays tribute to this prestigious world, in which precision, reliability and endurance are expressed through sophisticated and elegant designs.

The mythical chronograph El Primero by Zenith is an extremely precise, high-performance emblem of cutting-edge mechanics. Dedicated to those with a love for legendary cars, the El Primero 36’000 VpH Classic Car comes with a 42 mm-diameter brushed steel case, fitted with a fluted crown and two round push-pieces. Expressing strength and distinction, this chronograph has an anthracite dial punctuated by three counters in the original colors of anthracite, blue and light gray. Gentlemen drivers will appreciate the perforated chestnut brown calfskin strap.

© Christian Dior

© Christian Dior

Dior
Dior unveils a new series of eight exceptional unique pieces: the Dior Grand Soir collection. The Studio’s creative inspiration for the new Kaléidioroscope model comes from embroideries designed by Monsieur Dior. To express this rich and colorful concept, this model was developed in 36 mm. The voluminous dial is adorned with mother-of-pearl, ornamental stones, polished gold petals and precious stones. The bezel is set in diamonds, sapphires or tsavorite garnets in geometric shapes, accentuating the bewitching symmetry of the dial. The jean strap reflects Dior’s modern style. These refined timepieces feature an automatic Elite caliber from the Zenith manufacture. Through a colored pleat, the back reveals a lacquered oscillating weight in harmony with the dial.

© Fendi

© Fendi

Fendi
Fendi Timepieces unveils Policromia, its exclusive new watch designed in partnership with the well-known jewelry designer Delfina Delettrez Fendi. The Policromia collection features twenty models of watches, each showcasing different precious elements of haute joaillerie. Brilliant cut white diamonds adorn the case and the dial, paired with refined inserts of real stones: malachite and green mother-of-pearl, or lapis lazuli and blue mother-of-pearl. A combination of colors on different surfaces, nuanced pieces, precious inserts and asymmetrical bezels made in noble materials create the watch’s daring silhouette with a unique 3D effect, underlining the importance of time, innovation and evolution of the watch’s design.

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