Valencia, Spain, 2016-Apr-06 — /EPR Retail News/ — On 30 March 1976, Carrefour Spain inaugurated what was to be its first hypermarket in the Valencia Community, Carrefour Alfafar.
Its opening was a veritable revolution in the distribution sector, at a time when the commercial offer still followed traditional parameters. That centre is now an establishment which generates jobs for 235 people and has more than 5,400 employees in the region, making Carrefour Spain one of the principal economic and social actors in the Valencia Community.
Now, Carrefour Alfafar is an innovative hypermarket, whose 12,200 m2 sales area offers a dynamic commercial concept incorporating the latest technologies to serve its customers in a digital environment.
Carrefour’s first Pop Up Store in Valencia
Carrefour Spain is characterised by having a single-channel, multi-channel and multi-brand strategy, in order to adapt to the needs of today’s consumer. As a result of this innovative commercial strategy, the company decided to celebrate this anniversary by producing an entirely different commercial proposition: a Pop Up Store or temporary store, in the centre of Valencia.
The facade is an invitation to bring Carrefour Spain’s offering closer to the public and shows an original composition in which the protagonists are the “Acapulco” chairs, inspired by recognised linear patterns such as those created by renowned visual artists like Ali Schemltz, Angela Glajcar, Ernesto Neto or Chiharu Shiota. The interior revolves around three versatile spaces, designed to host events during the pop up celebration and, at the same time, leave the public free to see, touch, try and buy the product if they wish.
The space is situated in the central Mercado de Tapinería, and will be open from 30th March to 10 April, from 10.00 to 20.30 hours.
Three spaces, two city squares and an encounter with innovation and design
Carrefour Spain’s Pop Up Store was organised in three locations and two squares in which the collections have been distributed. In the first space a selection of textiles from the spring-summer 2016 collection is on display, in a vintage and informal atmosphere. Natural dry trees were used for the decoration of this area, to provide continuity with the idea of union and connection that inspires the lines of the facade.
The second space was customised to offer visitors an authentic seaside experience in which the collection of garden furniture, decoration products and furnishings are presented on a sandy base to make the visitor feel as if he were on an inland beach.
The third space transports us to the old Valencian orchards, with the products displayed on pallets and boxes of fruit, and also establishes a connection between the city of Valencia and its traditional markets. This is the area reserved for Carrefour Eco products, the chain’s range of ecological products, and a sustainable, dynamic, ecological and simple image is projected here.
Meeting point for the latest trends
The aim is for Carrefour Spain’s Pop Up Store to be a meeting point for fashion, decoration and trends, with shared spaces for influencers and trendsetters to show off their talent to the media, employees, clients and visitors.
The Pop Up Store will also boast an extensive programme of activities which include decoration workshops, fashion sessions and product tastings, which a selection of Club clients and some employees will be able to enjoy with exclusivity.
The aim: to create wealth and jobs in the Valencia Community
Carrefour Spain is yet another neighbour for Valencians, who know that in its establishments they can find a wide assortment that includes both the products of major national companies and those of small and medium-sized enterprises from each of the regions in which our chain is present. In this respect, in the past year alone, Carrefour Spain has done business with 959 companies in the Valencia Community, the majority of which were SMEs.
In these 40 years of development with Valencian society, Carrefour Spain’s aim in this Community has been to create wealth and jobs, as well as to form part of the environment in which it is situated. At present, it has 23 hypermarkets, 7 Carrefour Market supermarkets and 44 Carrefour Express.
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