- Klépierre has just signed a lease with NYX, a makeup retailer acquired by L’Oréal in 2015. The first store, located in the Nový Smíchov shopping center in Czech Republic, will open in May.
Paris, 2016-Apr-27 — /EPR Retail News/ — A European specialist in shopping centers, Klépierre supports the growth of the best brands and retailers, as most recently illustrated with NYX. The trendy and connected makeup brand which, buoyed by its success, is now opening shops via the Klépierre shopping center platform in order to deploy across Europe and conquer new territories while getting closer to its customers.
The first NYX stores in Czech Republic will open the doors to its 65sq.m. GLA store next month at Novy Smíchov. “NYX is creating a buzz and is a young brand with fast growth ambitions. Klépierre offers unique locations that will allow it to develop quickly and in the right places. With its feminine and dynamic clientele, the Nový Smíchov center is a promising location for this first cooperation. Other stores are planned, including one at Campania, north of Naples, covering 88 sq.m. in early May.” said Jean-Marc Jestin, Chief Executive Officer and member of the Klépierre Executive Board.
These signings are part of the ambitious and active retail mix strategy implemented by the Group to attract the best brands and identify new high potential retail brands. With centers in areas of high population growth, Klépierre offers retailers the resources needed to accelerate European development.
NYX – professional quality at affordable prices Appreciated for its affordable prices and its 1,500 professional quality products, NYX Professional Makeup has already established itself in the United States as a key player in the cosmetics segment. With more than 6.5 million followers on Instagram, the brand has built its success in the very promising connected consumer market. Today, NYX Professional Makeup intends to deploy its palettes and colors in new geographies and attract “beauty junkies” across Europe. NYX Professional Makeup was elected in 2015 Brand of the Year at the Women’s Wear Daily Beauty Inc. Awards.*
1 st location in Central Europe, in the Nový Smíchov center in Prague With its 169 stores located in the heart of the city and its 20 million annual visitors, Nový Smíchov is the leading center of the Czech capital and the most popular with people of Prague. The remarkable results in 2015 and the recent renovation naturally enhance the center’s appeal and attract new retailers.
* This honor (2015 Brand of the Year at the Women’s Wear Daily Beauty Inc. Awards), awarded on December 10 in New York City by WWD, an American monthly fashion magazine, recognizes NYX in the mass market category for its consistent success on social media and its expansion into traditional distribution channels.
ABOUT KLEPIERRE
A leading shopping center property company in Europe, Klépierre combines development, rental, property, and asset management skills. Its portfolio is valued at 22.1 billion euros on December 31, 2015. It comprises large shopping centers in 16 countries of Continental Europe. Klépierre holds a controlling stake in Steen & Strøm (56.1%), Scandinavia’s number one shopping center owner and manager. Klépierre’s largest shareholders are Simon Property Group (20.3%), world leader in the shopping center industry and APG (13.1%), a Netherlands-based pension fund firm. Klépierre is a French REIT (SIIC) listed on Euronext ParisTM and Euronext Amsterdam included the CAC 40, EPRA Euro Zone and the GPR 250 indexes. Klépierre is also included in several ethical indexes – DJSI World and Europe, Euronext Vigeo France 20 and World 120, Euronext Low Carbon 100 Europe – and is also ranked as a Green Star by GRESB (Global Real Estate Sustainability Benchmark). These distinctions mark the Group’s commitment to a voluntary sustainable development policy. For more information, visit our website: www.klepierre.com
MEDIA CONTACTS:
L’Agence Marie-Antoinette Delphine Sacleux – Julie Haget – 01 55 04 86 40 – klepierre@marie-antoinette.fr