New Research From Displaysense Suggests That Using Certain Colours Could Boost Retail Store Performance And Increase Product Appeal This Christmas Period

Following research from the University of Rochester that indicated women wearing red are more appealing to men, further research undertaken by Displaysense suggests that stores can influence the shopping patterns of their customers simply by re-colouring their shop fittings. A simple colour test undertaken by the retail display company indicated that just under 70% of […]