North West Based Hotter Flies The Flag For UK Manufacturing

Hotter Comfort Concept, the Lancashire based shoe manufacturer, has reaffirmed its mission statement to keep manufacturing in the UK. This statement comes at a time when Cadbury’s, one of Britain’s best loved businesses, faces US takeover.

Hotter Comfort Concept, which is celebrating 50 years in the industry, is one of a few UK businesses currently beating the recession. Manufacturing 1.3 million pairs of footwear each year in the UK, Hotter is one of the world’s most technologically advanced shoe making factories and last year turned over £37.5m and made profits of £5m.

In light of the current economic climate and imminent Cadbury’s takeover, Hotter has renewed its commitment to remain true to its British roots with company values built on enthusiasm, passion and courage. Managing director, Stewart Houlgrave has seen many changes in the industry over the years and is determined to see Hotter shoes beat the recession and prove that the UK manufacturing industry is strong in the economic downturn.

Stewart commented: “The recession has seen many of our well known high street names disappear. Woolworths was probably one of the biggest last year and the recent Cadbury takeover is a shock and great loss to the UK manufacturing industry.

“My parents set up Beaconsfield Footwear over 50 years ago and I’ve grown up with the brand and through our business decisions and operations created some of the most advanced shoe manufacturing technology in the UK. I am proud that we are proving it’s still viable, and indeed a lucrative proposition, to manufacture and sell shoes in the UK with a British workforce.”

Over the past six years Hotter Comfort Concept has invested £6 million and now has one of the most successful production facilities anywhere in the world. Hotter targets the active mature market, where shoe shoppers are investing their cash in the ultimate indulgence for their feet. Many of the hundreds of letters and emails Hotter receives comment on the heritage and firm British roots the company retains.

Hotter Comfort Concept has strong values with a modern outlook on business. Stewart re-affirmed Hotter Comfort Concept’s determination to retain UK roots and that the company is not afraid of future industry change: “When other businesses fled overseas I was sure our future remained here in the UK and I am glad I made that decision all those years ago, despite surprise in certain parts of the footwear industry. I stood by what I believed in and today with a loyal workforce of nearly 400 including a manufacturing plant, call centre and five high street stores, Hotter is going from strength to strength and I’m extremely proud of what we have achieved.”

About Hotter Comfort Concept:
Hotter Comfort Concept targets the active over fifties market where thousands of shoe shoppers are indulging their feet in the hidden comfort of Hotter shoes – designed, manufactured, packed and shipped from the Lancashire factory.

Hotter manufactures more than 1.3 million pairs of women’s shoes, men’s shoes, extra wide shoes, women’s boots and women’s sandals every year- more than any other shoe maker in the country.

Via EPR Network
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Topshop Introduces New Jonathan Saunders Collection For 2010

Topshop, the high-street fashion giant, has announced its partnership with the colour and print master Jonathan Saunders is to continue into 2010 with the launch of a new 2010 denim and devore collection, hitting Topshop stores at the end of January.

Geometric shapes and block colours run throughout this five-piece collection. A denim pencil skirt and matching cropped strapless basque are in panelled denim dyed in three different jean colours, ideal to be worn together, but can also be styled to great effect apart. A geometric devore grid design runs down the full length of a black body-conscious full length dress, a sweatshirt and a loose-fitting jersey tee, great for relaxed urban living.

Scottish born print designer Jonathan Saunders graduated from Glasgow School of Art in 1999 with a BA in Printed Textiles, going on to graduate from Central Saint Martin’s in 2002 gaining an MA with distinction in Printed Textiles. Jonathan joined the New Gen scheme for three seasons 2004-2005, sponsored by Topshop, which began their working relationship. Following three seasons showing in New York, Saunders has recently returned to London.

One of Saunders’ trademarks has been his use of traditional silk screening techniques, developing the concept of engineering prints around pattern pieces. Whilst print is still integral to his designs, more recently he has focused on the development of an architectural, clean form, perfectly displayed in his devore jersey pieces for Topshop.

Jonathan commented: “My collection for Topshop this season has been inspired by sportswear and workwear, as well as the bold and graphic shapes of the Memphis movement. It’s perfect for urban city dwellers”.

The new collection is Jonathan’s fourth for Topshop and will be available through selected stores: Oxford Circus, London Selfridges, Liverpool, Manchester Arndale, and online at Topshop.com.

Via EPR Network
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