As figures have been released showing that parents pay out up to £201, 809 a year raising each child, and up to£37 a month on school uniforms*, UK POS is launching a campaign to help retailers strengthen their focus on their target audience through visual display holders and point of sale solutions as back to school is once again on the agenda.
No longer is there one local shop supplying uniforms to the surrounding schools. The age of the mass market is well and truly underway, with big name retailers stocking box pleat skirts, pale blue shirts and knee length charcoal grey socks which means there is even more reason to fight to stand out from the crowd with back to school offers.
The back to school market has changed dramatically over the last decade, with retailers now offering whole uniform sets for under £10. It is for this reason that UK POS is fighting to help the high street market their merchandise.
UK POS’ Sales & Marketing Director, Debra Jamieson, said: “We’ve noticed a shift in terms of customer buying patterns, especially over the last few years. Retailers are opting for more flexible solutions where they can update and change their offers regularly. We’re finding our Acrylic Freestanding leaflet Holders to be a really popular product at the minute. They sit on the head of a gondola with the image of the offer on display. Offers need to be visual in today’s competitive market place – the increase in sales of our poster holders support this.”