Debenhams has reported that for the first time men are using to their advantage what women have known for hundreds of years – that a low neckline can have a hypnotic effect on the opposite sex, sending sales of low cut v necks and their like spiralling.
Inspired by the successes, romantic and otherwise, of the likes of JLS, Peter Andre and Russell Brand, British men are snapping up tops with low necklines – to wear themselves. Sales of revealing men’s tops have doubled over the past year, according to fashion store Debenhams.
No longer opting for the standard crew or v neck, male shoppers are seeing no limits as to ‘how low to go’ and are searching out low scoop neck men’s t-shirts and plunging Y-necked men’s vests, perfect to show off a toned he-vage, the male cleavage.
Their wives and girlfriends are even in on the act, with 68% responding when questioned by the High Street retailer that they do like to see their partners in an outfit which reveals a significant portion of chest*.
Add to this the increase in slimmer-fit shapes and the demand for lightweight cotton styles giving a sheer look, and it appears men are wising up to how to draw female attention to their hard work in the gym and salon.