Topman Announce Exclusive Sunglass For Rock You Shades Day

Topman is proud to announce it is producing four exclusive designs of sunglasses to help raise much needed funds and increase awareness for the Teenage Caner Trust and the charity’s Rock Your Shades day on Friday 6th May.

Simon Davies, CEO at Teenage Cancer Trust said: “At Teenage Cancer Trust we are thrilled to be working with Topman to raise awareness and vital funds for young people with cancer. Topman have come on board as supporters for the next three years, the difference they can make will be huge.”

Each style has been designed with the input of young cancer patients who were treated in a Teenage Cancer Trust unit and feature doodles, the former patients initials and drawings of objects that hold a special personal meaning to each individual involved in the design process.

The four sunglasses are divided into two different styles. One, a 50’s retro style wayfarer shape available in black with an all over white graphic and white with a vivid multi-coloured all over graphic. The other, a 70’s style clubmaster shape available with the same graphic design either in white with an all over print or in grey with an internal print only.

Every day six young people in the UK are told they have cancer. Usually placed on a children’s ward or with elderly patients, young people often feel extremely isolated when facing a cancer diagnosis, never meeting another young person going through the same thing. Teenage Cancer Trust believes teenagers shouldn’t stop being teenagers because they have cancer, so it funds and builds specialist units in NHS hospitals that allow young people to be treated together with others their own age, in an environment suited to their needs.

Teenage Cancer Trust units aren’t like ordinary cancer wards. Its home-from-home atmosphere helps create a sense of normality. The state-of-the-art units are bright and vibrant and will often include things like pool tables, jukeboxes, games consoles, computers and webcams, ensuring they can keep in touch with family friends outside hospital.

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Debenhams Highlights Staggering Sales Rise In Low Necklines For Men

Debenhams has reported that for the first time men are using to their advantage what women have known for hundreds of years – that a low neckline can have a hypnotic effect on the opposite sex, sending sales of low cut v necks and their like spiralling.

Inspired by the successes, romantic and otherwise, of the likes of JLS, Peter Andre and Russell Brand, British men are snapping up tops with low necklines – to wear themselves. Sales of revealing men’s tops have doubled over the past year, according to fashion store Debenhams.

No longer opting for the standard crew or v neck, male shoppers are seeing no limits as to ‘how low to go’ and are searching out low scoop neck men’s t-shirts and plunging Y-necked men’s vests, perfect to show off a toned he-vage, the male cleavage.

Their wives and girlfriends are even in on the act, with 68% responding when questioned by the High Street retailer that they do like to see their partners in an outfit which reveals a significant portion of chest*.

Add to this the increase in slimmer-fit shapes and the demand for lightweight cotton styles giving a sheer look, and it appears men are wising up to how to draw female attention to their hard work in the gym and salon.

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Burton Celebrates The Launch Of The Expendables, The Biggest Action Blockbuster Of The Year

Burton has teamed up with Lionsgate UK to offer a host of prizes to celebrate the launch of the most talked about movie of the year – The Expendables, which is in cinemas nationwide on August 19th 2010.

With a legendary action cast assembled, The Expendables is guaranteed to to be a sure fire hit when it opens in August and Burton has two tickets to the UK Premiere in London’s Leicester Square up for grabs. Plus, Burton is also offering the chance to win a stuntman holiday for two to Rio De Janeiro, including activities like rock climbing Sugar Loaf Mountain, tandem paragliding and surfing lessons. And there are runner ups prizes including exclusive limited edition POLICE sunglasses and black leather wallet, Expendables T-shirts, Expendables Quad Posters and ‘Action DVD’s collection’.

The Expendables is a hard-hitting action blockbuster about a group of mercenaries hired to infiltrate a South American country and overthrow its ruthless dictator. Once the mission begins, the men realise things aren’t quite as they appear, finding themselves caught in a dangerous web of deceit and betrayal. With their mission thwarted and an innocent life in danger, the men struggle with an even tougher challenge – one that threatens to destroy this band of brothers.

Burton have teamed up with The Expendables because it is the perfect partnership with Burton’s key demographic loving action films and guys like Sylvester Stallone, Jason Statham and Jet Li being absolutely the Burton guy.

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Burton Joins Forces With The British Forces Foundation

Burton and the British Forces Foundation are teaming up again after last year’s success saw hundred’s of happy dad’s come father’s day as the exclusive ‘Dad’s Army’ tees completely sold out.

Burton Joins Forces With The British Forces Foundation

Burton has committed to donating £1.50 for every T-Shirt sold to the BFF, which will ensure that the good work the company do supporting and raising the morale of our troops serving on the front-line around the world is set to continue.

This Father’s day, opt for a wonderfully nostalgic tee to keep all of the Dads and the all British serviceman smiling. Each Tee is £16 and is available in selected Burton stores and on-line at burton.co.uk.

Glen George, Head of Buying at Burton said: “We are delighted to be continuing our relationship with The British Forces Foundation; after last year’s success, we are proud to, again, show our support to the cause. We hope it’ll raise awareness to the fine job these men do and to be even more successful than last year.”

Plus as another exclusive, Burton Online has teamed up with Kahuna watches to offer the chance to win one of 5 watches that are up for grabs. The partnership emphasises the long-term relationship between the two companies where Kahuna watches continue as part of Burton’s accessory offering.

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Burton Announces Partnership With Lambretta

Burton has announced the arrival of three new designs of Lambretta suits, available in store and online from the beginning of May 2010.

Burton Announces Partnership With Lambretta

With their clean lines and narrow lapels that are reminiscent of the 60s, the new suits from Lambretta encourage Burton customers to unleash their inner mod. As well as these suits, Burton’s main line fashion has a heavy mod influence with sharp grey suiting, check shirts, thin blade ties and a cropped pea coat that create a clean and masculine look.

James Ronald, buyer at Burton, commented: “Getting Lambretta product into Burton is really exciting for us. The current range went out only a few weeks ago, and the reception was fantastic.”

“Like Burton, Lambretta has a lot of history, with a focus on heritage but with a fashion attitude. The formal Burton customer looks for fashionability and quality when buying a suit and shirt. Lambretta’s sharp slim cuts and emphasis on high trend fabrics work perfectly for our customers. We see this as the start of a long relationship, with Autumn/Winter styles from Lambretta touching down in September,” he concluded.

Lambretta is an iconic brand with a heritage that dates back to the 60’s and the original Modmobile: the Lambretta scooter.

The first 50 customers buying one of these slick new suits will get a free Lambretta shirt to complete their look, worth £35, exclusively available with Lambretta suit purchases online at burton.co.uk.

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Burton Joins With James Corden In A League Of Their Own

Burton continues to strengthen its relationship with the Bobby Moore Fund for Cancer Research UK and in this all important football season they have recruited the help of the ever irrepressible James Corden. Burton has produced two limited edition T-shirts and a wristband, in the vital colours of the summer: Red & White.

Burton Joins With James Corden In A League Of Their Own

Burton has committed to donating £1.50 for every T-Shirt sold by Burton and £1 for every wristband sold to the Bobby Moore Fund to further their research into bowel cancer, so customers can wear these items with pride knowing that they are doing their bit for a good cause.

Being an ardent football fan and in a league of his own James Corden is perfect for this collaboration. James was keen to offer his support not only to the England team but for the Bobby Moore Fund for Cancer Research UK, as it is of the upmost importance with bowel cancer being the third most common cancer in the UK.

James loves the iconic tees that feature the unforgettable image of Bobby Moore holding aloft the World Cup trophy in 1966 when England last won the tournament beating West Germany in a 4-2 victory. Burton expects that football fans will love them too as they are not only great tees, but can help save a life as well.

The Bobby Moore Fund for Cancer Research UK raises vital funds for research into bowel cancer and increases public awareness of the disease. The fund was set up by Bobby’s widow, Stephanie Moore MBE, after his death from the disease in 1993, at just 51.

The Bobby Moore Fund for Cancer Research UK tee is available in selected Burton stores and on-line.

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Exclusive New Kick Ass Collection By French Connection

French Connection launches exclusive range of tees and sweats to celebrate the hotly anticipated 2010 superhero action movie Kick Ass.

The new film includes Executive Producer credits for French Connection UK Chairman and CEO, Stephen Marks, and has been adapted from Mark Millar’s best-selling comic book series of the same name.

Kick Ass tells the story of an average teenager who is inspired by his favourite comic books and decides to become a real-life superhero himself. However, the self-titled ‘Kick-Ass’ is devoid of one important thing… superpowers.

Young Brit star Aaron Johnson plays the lead role of Dave Lizewski/ Kick-Ass, but no superhero is complete without a sidekick. Nicholas Cage (a.k.a. Big Daddy) plays a former cop who, in his quest to bring down an evil drug lord, has trained his 11-year-old daughter to be a ruthless sword-wielding vigilante Hit Girl.

The film’s script was written by Matthew Vaughn and Jane Goldman, who previously wrote the smash hit Stardust together. Vaughn directed the film, and produced it with Brad Pitt (among others), cementing its Hollywood cool credentials.

The film’s superhero costumes strike just the right balance between looking ridiculous and kind of cool – they are accessible enough for even non-superheroes to aspire to trying this at least once for themselves. But for those not brave enough to venture out in a head-to-toe suit; French Connection has launched its new Kick Ass collection that features a number of men’s t-shirts to provide the next best thing.

Stephen Marks wanted the exclusive new range to build on French Connection’s already firmly established collections of retro film inspired apparel with an exclusive set of Kick Ass t-shirts and sweats. Tops come in dark and sinister black and greys, or alter-egos can shine in Kick Ass’ signature colours of jade and yellow. Featuring iconic empowering catchphrases, film logos, and original comic book illustrations, now anyone can show their allegiance to all that is good and right in the world of style by wearing one of French Connection’s superhero t-shirts.

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French Connection Launches Rock Legends T-Shirt Range

French Connection has launched its new Rock Legends T-shirt range, featuring iconic images of four of rock’s biggest stars.

Available online and on the high street, the range features four different T-shirts each highlighting a different rock legend. Men’s T-shirts in the range feature images of Kurt Cobain of Nirvana, guitar virtuoso Jimi Hendrix and the infamous punk rocker Sid Vicious. The fourth design is features Debbie Harry of Blondie and is available for both men and women. The T-shirts are available in white, grey or black and also feature a simple and discreet French Connection flag logo on the bottom left hand seam.

Jennifer Roebuck, Head of Ecommerce at French Connection, said: “Our rock n’ roll inspired capsule tees feature some of rocks greatest legends and were a welcome addition to our collection. We wanted a rock-tastic red carpet appeal for the collection and we felt all these stars portrayed this.”

The new French Connection T-shirt range has been designed to compliment a casual rocker look when combined with denim shorts or jeans but can also contribute to a more formal but rebellious style when worn underneath a suit jacket. The shirts can also be teamed with velvet for a grunge luxe style or with bright denim for a more colourful and striking ensemble.

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Topman Has Been Announced Amongst The Shortlist For E-Retailer Of The Year 2009

With the internet presenting the fastest growing route to market for retailers and brands, the competition to be the best is extremely strong. This makes being nominated on the shortlist for E-Retailer of the Year at the 2009 World Retail Awards, an immensely sought after accolade.

Topman’s Head of Ecommerce, Gracia Amico, said the nomination was testament to a lot of hard work in the last twelve months: “It’s been a great year for Topman, from launching our new website last year, opening our online store for US customers and achieving record sales over Christmas, this award nomination is great recognition to all the team.”

These awards recognise the retailer who can best show how they have succeeded in changing their business to perform on a multi-channel platform and who has managed to deliver increasing levels of profitable business transactions online.

The internet poses huge challenges to retailers who have previously only operated from physical stores or a catalogue, requiring them to adapt and embrace multiple new channels. This has lead to a revolution of the retail industry in terms of pricing, internationalisation, logistics, operations, marketing and branding.

For this year’s award, Topman is competing against some very strong nominations, which includes Tesco, the winner of the award in 2008, and two other British retailers – New Look and mydeco.com. Completing the shortlist are Italy’s Yoox Group and Zappos.com from the US.

The winner will be announced on 7th May, at a prestigious gala awards ceremony to be held during the World Retail Congress in Barcelona.

The shortlist for the awards were all reviewed by panels of specialist, expert judges who were chosen for their knowledge and understanding of the types of retail related to each award category. The shortlisted finalists will now go forward to the final judging process overseen by the Grand Jury who will meet in Barcelona immediately before the opening of the World Retail Congress.

About Topman:
Topman offers the latest in mens fashion, encompassing mens shorts, mens t-shirts and a range of styles to suit every shopper. Topman’s extensive collection embraces everything from the latest fashion trends to classic pieces, and extends to mens shoes, accessories, mens underwear and formal wear. Topman also provide the simplest way to search for and buy mens clothing, placing it among the leading fashion retailers in the UK market today.

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