Debenhams Reveal Men’s Age Of Invisibility Increased By At Least A Decade

Debenhams has revealed that the age at which men become ‘invisible’ to women has advanced by at least a decade, according to new research* carried out by the retailer. Men can now win a woman’s attention based on looks alone up until they are 55 years old.

Just 30 years ago, few women would have found any man over 45 years old worth a second glance, rendering them effectively invisible at any gathering.

Ruth Attridge, Debenhams’ spokeswoman said: “Older men are now remaining more attractive to women for longer than ever before.

“They are increasingly seen as eligible, prospective partners rather than old bores with little energy left to catch the female eye.

“It’s great news for George Clooney and Brad Pitt, but might not make that much difference to Bruce Forsyth.”

A much greater emphasis on dressing well and keeping fit has dramatically improved the impression an older man can create across a crowded room, Debenhams’ research shows.

Many men now spend a lot of time, either alone, with a partner or with a professional personal shopper, selecting styles which suit their figure, as well as paying attention to colour co-ordination to complement their complexion, hair and eye colour.

Baldness is no longer seen as a stigma, and even a slight paunch isn’t enough to prevent him from gaining female attention.

The trend towards women marrying and having children in their late 30s and early 40s has also decreased the age difference which would once have made older men ineligible.

They often find the increased financial status of older men reassuring because it can represent increased security for their children.

Via EPR Network
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House of Fraser Unveils Daisy Lowe As The Face Of Biba

House of Fraser has revealed that the new Biba collection with be available both in stores and online, with Daisy Lowe being the face of the brand.

The British model is famed for gracing the catwalks of Vivienne Westwood and PPQ, and also featured in campaigns for Marc by Marc Jacobs, DKNY and Louis Vuitton. September 2010 sees the much-anticipated re-launch of the globally iconic Biba clothing brand. The collection of women’s apparel, accessories and jewellery takes inspiration from the original Biba themes of 1930’s Hollywood glamour, synonymous with signature prints, maxi dresses and mannish tailoring.

Executive Brand Director for House of Fraser, Matt Chambers said: “We chose Daisy Lowe as the face of the Biba campaigns for PR and Advertising because she is effortlessly stylish, unique and eclectic, but most importantly British. She also helps to make this iconic fashion label, with great heritage, relevant to our younger customers.”

Executive Director of Womenswear & Accessories for House of Fraser, Stephanie Chen said: “Daisy Lowe embodies new Biba – she is confident, fashionable and glamorous with a very distinctive look that we feel perfectly complements new Biba. She is also very passionate about the brand having her own archive pieces in her wardrobe and genuinely loves the new collection which was really important to us.”

Via EPR Network
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