House of Fraser has revealed that the new Biba collection with be available both in stores and online, with Daisy Lowe being the face of the brand.
The British model is famed for gracing the catwalks of Vivienne Westwood and PPQ, and also featured in campaigns for Marc by Marc Jacobs, DKNY and Louis Vuitton. September 2010 sees the much-anticipated re-launch of the globally iconic Biba clothing brand. The collection of women’s apparel, accessories and jewellery takes inspiration from the original Biba themes of 1930’s Hollywood glamour, synonymous with signature prints, maxi dresses and mannish tailoring.
Executive Brand Director for House of Fraser, Matt Chambers said: “We chose Daisy Lowe as the face of the Biba campaigns for PR and Advertising because she is effortlessly stylish, unique and eclectic, but most importantly British. She also helps to make this iconic fashion label, with great heritage, relevant to our younger customers.”
Executive Director of Womenswear & Accessories for House of Fraser, Stephanie Chen said: “Daisy Lowe embodies new Biba – she is confident, fashionable and glamorous with a very distinctive look that we feel perfectly complements new Biba. She is also very passionate about the brand having her own archive pieces in her wardrobe and genuinely loves the new collection which was really important to us.”